In a 2012 study, Google found that 90% of today's media consumption is screen-based, and noted that consumers regularly bounce from PCs, tablets, and smartphones. With multi-screen behavior becoming the new normal, it's critical for businesses to adapt and focus on cross-platform development to meet consumer needs better. Additionally, a 2013 report from Statista found that in today's BYOD (Bring Your Own Device) world, 49% of respondents said they used their devices for work as well as play. With so many different tools in the workplace, apps need to perform seamlessly across multiple platforms.

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