LiveArt Blog

Seamless LiveArt HTML5 product designer integration with Shopify available for web to print store owners!

 (Mockup psd created by freepik - www.freepik.com)

 

Personalization is now a trend among customers, allowing a new way to purchase favorite products online and being an integral part of businesses that want to stay competitive on the market. 

As a print shop owner, you are likely to thrive in offering your customers a straightforward customer journey when they want to buy products online with their design and specifications. Sometimes it is hard for your customers to explain what custom design they want, and it may be hard for them to understand the final product look. As a result, you need to spend much time talking to your client, trading many messages, and showing dozens of mockups to understand their needs, which is a very time-consuming process for both parties. Allowing your clients to create designs themselves in real-time using an online product design tool with the live preview can help you streamline your business orders, minimize production costs and satisfy your customers' needs.

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Nowadays, the most common way to start an online shop for your decoration industry is to start it with simple eCommerce platforms such as Shopify, Magento, or WooCommerce. These platforms are popular for their simplicity to install and launch and allows you to start selling your products quickly. Shopify, though, is becoming the most popular platform among online merchants in recent years. 

Although Shopify is one of the leading platforms, it still does not have enough product design apps compatible with it, allowing online product personalization tailored to specific print businesses. We had many requests from store owners looking for the Shopify product design app modified to their liking or implementing a unique customer journey. As a result of many custom projects and internal development, we are happy to announce that LiveArt can now be seamlessly integrated with Shopify! Now you can easily set up your Shopify account, integrate our LiveArt HTML5 designer with its own LiveArt Control Panel, set up the products, start selling and collect orders with print-ready output. Streamline your orders as much as possible while being able to customize the whole process!

What can you sell with LiveArt HTML5 Product Designer on Shopify?

Our designer is suitable for any kind of decoration industry. Here are the most popular products that customers can personalize in the Shopify store:

     - team uniforms

     - apparel

     - socks

    - stickers

     - signs

     - jewelry

     - promotional products

     - and much more

Our designer component is very flexible and allows you to set up resizable or non-resizable products and any type of colorizable products. Our professional team can prepare the product according to your needs and specifications with more than 15 years of experience in the web to print industry. Should you require the user's design to be limited to some non-rectangular shape or add any textures like shadows to make the product natural, allow multiple editable areas or add gradient support, etc., we are acknowledged to do this relying on SVG technologies and our experience. Nevertheless, even by integrating our solution, you will get a ready set of product template samples that you may use to build your product catalog.

What will you receive?

LiveArt product design tool is based on the HTML5/JS stack of technologies and is responsive to all screens. The application works on mobiles, tablets, and desktops, which allow your customers to personalize their products on the go at any time. 

Our online product designer features its own LiveArt Control Panel that allows you to link your Shopify product with LiveArt and configure the product itself to make it customizable. With LACP, you can easily set up many product locations such as front, back, sleeves, as the solution's functionality supports complex product personalization. What's more, you can configure the editable and printing area according to your needs or add product masks. Additional options such as material type, orientation, etc., or restrictions for customers are also configurable via LACP. As the printing quality is one of the main aspects of the web to print business, you can easily configure minimum DPI quality for images and artwork your customers upload to the design to meet print quality standards on the final output. In addition, you can enable team names and numbers roster support if you want to sell sports uniforms and configure the product sizes you are planning to offer.

The LiveArt Control Panel also allows you to manage colors, an artwork gallery, add your fonts, create and set your own pricing rules. You can also create premade templates and design ideas and thus improve your customers' experience significantly. Ready designs can help your customers personalize their products faster by getting the idea of what they like and quickly making some minor tweaks to customize the design according to their preferences. The admin designer can also impose some restrictions, like not moving elements outside a specific area. 

Once your customers prepared the design and checkout, you will receive all order details in the Shopify admin area with high-quality PDF output files you can use for production. Should you require any other kind of output such as another file format, custom DPI, or add some cut masks or bleeds, our team can easily tweak it according to your specifications. 

As a store owner, you can customize the solution to match your shop style, grab customers' attention and stand out from competitors. LiveArt HTML5 product design tool has an open-source HTML/CSS, which you can white-label, customize and extend to your liking. While a completely custom UI is possible via configurations, you may also request adding new features transforming the designer into a versatile production tool.

 

LiveArt still has many other features useful for your web to print business which we developed over the years based on our deep technology and industry knowledge. Feel free to request a LiveArt for Shopify demo session, and welcome to send your product samples so that we could make the demo as close as possible to your market needs.

Contact our sales team if you would like to integrate LiveArt HTML5 product designer into your Shopify store or have any questions you might require clarifications on.

Virtual occasions during quarantine: How your custom web to print store can be a must have

A lot of things happened in 2020, and the fact that now almost the whole world in quarantine is not an exception. But we all deserve to celebrate the birthdays of our relatives and friends, go to parties and spend time with our family. Also, all graduates want to be able to attend the graduation ceremony. After all, this event happens only once in a lifetime.

Since physically, people cannot see each other, they try to celebrate everything online using such popular tools as Zoom, Discord, Hangouts, and others. Everyone needs to make these days unique. That is why opening an online custom web to print shop for virtual occasions could be a good start for your business if done right and on time. We have collected several events for which custom products may be beneficial.

 

laptop and videoconference in Zoom with a lot of people, tablet, phone and watch on the table

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Graduation

The graduation ceremony is a dream of every student from the moment he enters school. Some educational institutions postpone this holiday to better times. But still, some dare to organize the graduation online. Custom things can help to make this essential day special. For example, you can order personalized t-shirts with inscriptions that connect your memories with the school. Perhaps your school has a slogan that can be added to a t-shirt, which will help raise your spirit. Even if there are people who want to wear a dress or a suit, a custom t-shirt will then be a great reminder of your best school times.

To raise the festive mood, parents can decorate a house or yard in honor of your graduation. And then custom things can be a must-have for this. Relatives and friends often give gifts, for example, an album with school photos or personalized mugs, etc.



Birthdays

Now people celebrate birthdays online more and more often, gathering the closest people in Zoom. So why not make this day bright and memorable? Decorate the room with photos, dress personalized clothes, or offer a professionally decorated cake. For example, you can print pictures on edible paper or add 3D elements. You can also send online invitation cards to your friends. Also, you can use ready-made templates or design them from scratch.

If the birthday person tries to make this day a wonderful one, then the invitees should try as well, and as everyone knows, they give presents. No matter whose birthday you are celebrating, custom products could be a lovely gift to send them. For example, you can gift personalized jewelry with birthday date engraved or custom huddie with exciting artwork. The sky is the limit! Now you can gift even the most unusual thing.

 

Family reunion

One of the essential holidays is a family reunion. Family is always something crucial and respectful for each of us. Do not miss the opportunity to feel together during such a difficult period. You can order T-shirts for the whole family with a photo of each family member. Then you are welcome to create videoconference in Zoom or Discord and enjoy the fact that you are together.

Also, you can order personalized dishes for each family member and have dinner online. Such things will be relevant even after quarantine, as you will gather for a family dinner or just to spend time together. Such a process would be more enjoyable with custom things.

 

Team-buildings

The problem of non-working communication appeared when many companies began to work remotely. Everyone is sitting at home, with no opportunity to go to a kitchen with a colleague, drink a cup of tea with cookies, and discuss the latest news.

Team building has always been popular to strengthen the relationship of the team. And find new acquaintances in the case of a large organization, where people often do not intersect. During quarantine, this is also realistic. Companies that care about team spirit and their employees often make personalized gifts with embroidered company logo and person name. During isolation, the mood of employees is imperative since it affects the work so that such gifts can be very appropriate and fun.

 

Parties

And finally, we all look forward to the moment when it will be possible to meet friends and have a party. An online party can be no worse than a regular one if you take care of it. Send out beautiful online invitations personalized for each of your friends, buy delicious food, and find great music. You can even have an online pajama party and compete whose pajamas will be designed the most interesting.

 

As you can see, life during quarantine continues, and people can have fun and celebrate essential events online. Therefore, collect beautiful templates, come up with beautiful designs, think about custom things. These improvements can let your customers create personalized things that can help make such essential occasions happier and bright.

Feel free to contact us if you need any assistance or have questions about starting an online web to print business! 



4 Ways you can save costs using web to print tool

Whether you are selling business cards, t-shirts, or jewelry, you may wonder how to reduce business printing costs. According to the research, every company spends money on printing approximately 1-3% of their annual revenue. How many times you or your clients face the problem of design errors and the need for rework? Nowadays, everything is going online, and the printing business is not an exception. But even doing your printing business online can be wasteful. 

If you have a printing business, you should provide an individual approach to every customer. Otherwise, you risk losing them. Besides the convenient and beautiful website and wide product range you offer, your customers wait for something that will help them to personalize unique products very fast and get what they want. This is why web to print tools were created for. Except providing a unique customer experience product design software can save your money. Here are 4 ways you can save your money using it.

Man holding a lot of money, and profit increase graph on the background

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1. Time-saving

It is truly said that time is money. Product design software gives automation to the whole process. Customers can choose the product they want to personalize, add text, choose artwork, or use pre-design templates, and place the order in a few clicks. No long queues and irritated customers. Everyone can order the product anytime and anywhere. The only thing you will need to do is to process the order, make a product according to the client's reference and send it.

For example, you can create a premade template for a business card and your customers will only need to enter their name, job title, and address into these fields.

 

Man holding a lot of money, and profit increase graph on the background

 

2. Fewer outcomes per material

One of the popular approaches of printing business owners is to produce some amount of custom-designed products and try selling them. However, how do you know how many goods you should produce? Sometimes, this may lead to unsold items and money lost. To prevent this, you can allow your customers to personalize products by themselves. This is the ideal moment, where online product designer can be indispensable.

Having this tool in your shop can reduce the number of unused goods because all orders occurred only on an as-needed basis. No matter what kind of product you sell - uniforms, t-shirts, business cards, stickers, or any promotional products. You will not need to produce a large number of products in the hope that someone will buy this. 

There one another good point from a marketing perspective. Being eco-friendly is a trend nowadays. So you can easily drive more engagement and attention to your brand. 

 

3. Faster processing of customer design order

Web to print tool cut down on communication and the order process. Instant design proof allows your customers to make sure that they order what they need and enable you to make sure that you perform the order correctly. You do not need to spend your time figuring out the design, size, text placement, or product color. Everything is described on the output files which contains the whole design preview.

These tools are compatible with a lot of shopping cart systems like Foxycart, WooCommerce, Magento, Shopify, BigCommerce, and others. Thus, you can easily manage your orders by having the customer's address, output files, amount and product, and its size, and even some customer's notes.

 

4. Fewer refunds

Unfortunately, during communicating with the client regarding the product design they want sometimes you can understand them incorrectly. The human factor is the most common cause of errors in any field. In the printing industry can be a lot of human errors because all the process is done manually.

Imagine, that you printed the design and sent the product to the client. And... they asked refund because the design does not meet their needs. With the web to print software, you can avoid this unpleasant situation for both of you. How? Every customer can check all changes in the live preview, so you can follow the design proof during printing. In short, the customer gets what he sees. 


To conclude, having a product design tool can be beneficial for your business. Imagine that you can spend saved money on marketing strategy or improvements for your website and gain more customers. You will not know until you try. If you have decided to take your business to the next level, feel free to contact us.

Customer experience for printing industry: Effects and Importance

Customer experience is the result of their interaction with your brand. In other words, it is your customers’ perception of your services and business. Nowadays, every printing company aims to provide a memorable impression on consumers from website navigation to product or service delivery and quality support. Good customer experience play a crucial role in today’s marketplace. If some of your customers are dissatisfied, you risk being uncompetitive. Do you know the effects of poor customer experience?

Man holding a pencil and grading a service

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Leads don’t become your customers

If you provide bad customer service for your leads, you will never get desired conversions. Imagine that your lead filled the feedback form or asked about buying your products and need to wait for a long time or, in the worst case, never hear back. Will this lead come back again to your site or write to you again? You know the answer. Every lead wants to be heard and needed. The best practice is to answer them within 24 hours. Do not forget to show your interest, say thanks, and try to solve your lead’s problem if needed.

 

Loss of reputation and respect

Your brand reputation is essential for your printing business. In the case of bad customer experience, this is the first thing to suffer. If you are not listening to your customers carefully or you are not ready to deal with their problems, they will quickly share their feelings with others. For example, negative reviews on trusted sites or social media posts. This information will spread rapidly with others, and the entire world will consider your business as the most terrible. 

 

They will choose your competitors 

If your customers are displeased by your brand, they will go to your competitors, who offer more qualitative and trustworthy service. As a result, you lose your website traffic. Gaining back the trust of customers who have chosen your competitor is challenging and very hard.

 

You can lose your employees

If your brand reputation leaves much to be desired, your employees will consider quitting the job and finding more worthy. Imagine, you risk losing not only customers but also people who work with you. Sounds scary, right?

 

Good customer experience is vital for businesses that have built their brand name and for those who only start their way. Try to know your customers, create an emotional connection with them, and take into account every feedback. 

Our Process

If you are wondering about what happens till the moment of the order until we meet your requirements in full, and you get the ready solution, this article is for you! We are here to tell you about our process to give you a clear understanding of what and how we do.

Man listening to music in front of the computers and coding

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The project does not consist of coding only. We need to do a lot of preparations and post-coding work to create a solution that will satisfy our clients. First of all, we should carefully discuss with you which solution you want by exploring your business needs and requirements. Meanwhile, we analyze our experience from previous similar projects to understand what is feasible and what the likely estimate will be. We also offer some demos so that you could evaluate live solutions and share your feedback. The feedback helps us get more details to understand what you need entirely. We document all of the discussed requirements for further project development.

 

Our team explains then how the solution may look like as well as indicates the likely time and effort involved. Quoted hours include requirements management, solution design, development, testing, deployment, and support. Also, we communicate associated risks and timeframe as the project parameters.

 

Once we have initial requirements and know what you expect to receive, we start the development process. Our team creates a list of tasks to accomplish and to deliver a ready solution. The solution is developed incrementally in sprints. Every sprint usually takes four weeks and is allocated to a specific timeframe. To prepare a sprint, we select some tasks from the general list of tasks we created (called backlog) and start working. After every sprint, we deliver you a working demo version of the solution.

 

In most cases, it happens continuously or biweekly. Besides, we hold weekly meetings where team members discuss the progress as well as any impediments we might have down the road. You are also involved in the process, as your participation is crucial for project success. We expect the client to provide feedback, clarify requirements, answer questions, and accept features. Besides, you can see how costs are used and distributed between the tasks and can control them by going for some function or excluding it from the scope.

 

For every task and sprint, the testing and QA process follows after development. It is essential to see whether the results match the requirements and fulfill the business goal. We also ensure that the delivered software contains minimal bugs or unimplemented specifications. Should any issues arise, we communicate them immediately to discuss the associated costs to address and implement.

 

After successful testing, we publish the final demo and look forward to approval. Once you are satisfied, we are ready to deliver and deploy the solution. After the launch, we carefully control whether the solution is functional. We can also provide user assistance and solution training if necessary. It means that we can step you through the operating procedures and assist, for example, with fonts or product templates preparation. If you notice any issue, we create new tasks for it and proceed with the development in additional sprints until you are content with the solution. Once the bulk of the project development is complete, you may subscribe to the support plan for long-term maintenance.

 

Last but not least, for a stable solution, we review the requirements and list of completed tasks again. We suggest some improvements that we see will add value to the solution. You can decide whether to pursue such ideas in the subsequent sprints or revisit them later.

 

We hope you get a better understanding of how the custom web to print development process is working. If you have any questions, feel free to contact us!

Craving for custom web2print solution? Meet Jeff.

This is a story about Jeff. Jeff owns a print shop that equally serves one-time customers that occasionally drop in as well as some organizations. The latter ones do a lot of repeat orders, which takes Jeff a lot of time to process and print. He works a lot to keep his customers happy but finds himself cornered with no time to extend his business or keep up with the marketing.

Man standing near designed t-shirt

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"It's time for my customers to do order themselves," thinks Jeff and purchases a simple product design tool for his website. The software works well for a while, but the pricing does not adequately reflect the capabilities of the equipment and printing process. The admin area of the purchased online editor also lacks some features that would ease up Jeff's job. So the businessman tries another web2print solution off the shelf, yet every time something is missing. The shop owner starts to think he travels in circles to find the answer of streamlining his orders.

Suddenly, among many web2print software providers, Jeff finds a team that listens to his pains and asks some questions no one asked before. Previous companies lacked the attention to Jeff previously, so he tries his best to explain how the ordering works and what features he lacks from used solutions. The company team listens to him well and offers to build a quick MVP (minimal viable product) to see if it matches his expectations. One week later, Jeff is ready to give a new software try by integrating it into his existing shop.

After a few test orders, Jeff is ready to give his feedback. He works together with the company team to tweak his solution further and soon replaces his off the shelf tool with the bespoke one. It looks like Jeff's issues are mostly solved, and the shop owner has focused now on attracting more customers and working with them closely to assist with the design and printing. His sales numbers start to pay off and rise, so Jeff thinks about hiring more staff and modernizing equipment.

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LiveArt offers custom web2print consulting since 2001. Our first customers were bespoke boat name printers, and there were no ready solutions on the market at that time. Through hard work and dedication, we have brought up many web2print sites that are still online and developed expertise with 15+ years of experience working with many printing industries understanding and addressing their needs.