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LiveArt Blog

Customer experience for printing industry: Effects and Importance

Customer experience is the result of their interaction with your brand. In other words, it is your customers’ perception of your services and business. Nowadays, every printing company aims to provide a memorable impression on consumers from website navigation to product or service delivery and quality support. Good customer experience play a crucial role in today’s marketplace. If some of your customers are dissatisfied, you risk being uncompetitive. Do you know the effects of poor customer experience?

Man holding a pencil and grading a service

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Leads don’t become your customers

If you provide bad customer service for your leads, you will never get desired conversions. Imagine that your lead filled the feedback form or asked about buying your products and need to wait for a long time or, in the worst case, never hear back. Will this lead come back again to your site or write to you again? You know the answer. Every lead wants to be heard and needed. The best practice is to answer them within 24 hours. Do not forget to show your interest, say thanks, and try to solve your lead’s problem if needed.

 

Loss of reputation and respect

Your brand reputation is essential for your printing business. In the case of bad customer experience, this is the first thing to suffer. If you are not listening to your customers carefully or you are not ready to deal with their problems, they will quickly share their feelings with others. For example, negative reviews on trusted sites or social media posts. This information will spread rapidly with others, and the entire world will consider your business as the most terrible. 

 

They will choose your competitors 

If your customers are displeased by your brand, they will go to your competitors, who offer more qualitative and trustworthy service. As a result, you lose your website traffic. Gaining back the trust of customers who have chosen your competitor is challenging and very hard.

 

You can lose your employees

If your brand reputation leaves much to be desired, your employees will consider quitting the job and finding more worthy. Imagine, you risk losing not only customers but also people who work with you. Sounds scary, right?

 

Good customer experience is vital for businesses that have built their brand name and for those who only start their way. Try to know your customers, create an emotional connection with them, and take into account every feedback. 

Why product personalization is so important for your business?

 

Nowadays, everyone wants something special, no matter it is clothes, food or apartments. Modern consumers want to have the ability to buy custom things that fit their individual preferences and needs. If you want to make your business more competitive, use the power of product personalization. So how it affects your business, and why is it so crucial?


Man searching custom solution for his business on the marketplace

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Customers appreciate things that are made just for them

When you have a choice to buy the mass market thing or purchase something that is tailored to you, apparently you will choose the second one, because you can feel more in control. So, If you allow your customers to buy custom products they want, they will value it and definitely will come back again. Product customization delivers customer experience and increases customer loyalty and satisfaction. Thus, it is a proven business strategy that will drive regular customers, not one-time ones.

 

Your customers are different

No matter what you sell: online products or physical, you should know that your customers have various needs and desires. Understanding that your customers are different is essential when you create a product that can be liked by many people. When you want to create a product for everyone, you will just create it for no one. The perfect solution is to customize your product to fit different segments of customers instead of being generally suitable. To correctly identify your potential customization opportunities, create user personas. In this way, you can genuinely understand your customer’s pains, goals, and needs. 

 

Increase personalized experience

When you place the design process in the hands of your customers, you give them an opportunity to choose the desired color, textures, artwork, add text, and much more. The more custom options you provide, the more valuable and fascinating customer experience you get. You create a connection between the buyer and the product, in this way, your brand grows. 

 

Increase competitiveness

Selling products that are unique make you more competitive on the market. Moreover, customers are willing to pay up to 20% more for custom products. So that delivering your customers what accurately they seek is a proven way to increase sales. Once you claim your company as a brand that offers unique products, your competitors will need to strive to catch up with you. 

To sum up, it is vital for your business to be able to compete in today’s market. The only marketing strategy may not be enough. You should deeply understand to whom you are selling. Personalization is a perfect way to learn about your customers and their needs and finally become popular and demanded on the market.