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LiveArt Blog

Checklist: 10 Questions to Ask Before Choosing Web to Print Solution

The web to print industry, along with the product customization era, is developing rapidly. Printing business owners thrive on staying competitive on the market, trying to satisfy their customers and provide them a unique experience. Modern customers want to buy custom products that fit their needs and allows self-expression. Thus, web to print tools became an integral part of online shops when you want to sell personalized products.

Considering adding an online product designer is a serious step that might be tricky sometimes for both brick and mortar businesses and eCommerce ones. To make your evaluation process effortless, we prepared a detailed checklist for choosing a web to print solution that should satisfy your business needs and streamline your orders.

 

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What product types and printing methods are supported?

The first thing to get to know when choosing an online product design tool is what kind of products it supports. Check whether the tool will allow you to set up and configure products you would like to sell. It is also essential to know whether the software allows multiple product sides. For products like decals, signs, or banners, one-sided product support may be sufficient. However, if you sell uniforms, apparel, business cards, stickers, etc., multiple side support becomes a crucial part of the product personalization process. 

Make sure that the software supports the printing methods that you use in your printing business. Here is the list of popular printing methods for custom products:

    - Screen Printing

    - DTG

    - Sublimation

    - Vinyl Applique

    - Vinyl Cut

    - Embroidery

    - Engraving

Mainly, product design software shall support standard printing methods, but some tools could be developed and aimed for specific printing methods and may not fit your needs. This part is essential to clarify because some printing methods require additional tool configuration. For instance, if you print t-shirts using screen printing, then you should control the number of colors your customers use in their designs. This flow may require custom pricing rules configuration depending on the number of colors to ensure an accurate quote. An embroidery or engraving method may require custom tweak setups like digitization or only black and white color support.

 

Can it be integrated with eCommerce platforms? 

Nowadays, the most common and straightforward way to start an online shop is to use eCommerce platforms like Magento, Shopify, WooCommerce, or nopCommerce, rather than building a website from scratch. Ensure that the product designer you want to use for your web to print business can be integrated with the platform you are currently using for your shop or are planning to use. It is also essential to clarify whether the product designer plugin is compatible with standard eCommerce themes. Usually, web to print companies provide front and back demo access for clients to test how this works in practice or suggest setting up a demo trial. Check whether the existing features fit your needs the best.

One of the crucial parts of the online business process is managing product designer assets such as product images, premade templates, colors, fonts, artwork galleries, and customers' saved designs. This managing process should be convenient and flawless for you. Thus, ask whether the company provides documentation or has any video explanation about using the admin panel and the designer.

 

Can it be used as a standalone designer?

Although eCommerce solutions are very perspective in web to print business, some printing business owners prefer standalone solutions to eCommerce-based. Let’s see why and start with a definition. A standalone app is an application that can work independently and does not require anything else to be operational. This kind of web to print tool gives more freedom and abilities for in-depth managing and advanced functionality as required per your business needs. Due to its independence, the software can be integrated into any website and used for web to print development, including complex workflows. For developers, it is essential to have software that works seamlessly and does not conflict with the main application.

If you feel that your business needs require software that can be completed independently and can collect the designs without the eCommerce integration, then a standalone web to print app will get the job done. For a standalone version, the designer can be embedded to the storefront page and managed via configuration files such as JSON structures or a simple standalone admin area. In this case, it would be helpful to ask vendors how you can manage your products, assets, and designs.

For web to print providers managing the designs is a crucial part of the printing process and requires automation as much as possible. For instance, you may need to collect all design information you can send via email to your customers and contact them back about their order or save the design ID for later use. You may also require to have a simple checkout like Foxy.io for saving order information. Ensure that the flow you get with a standalone solution will allow you to manage orders effortlessly. Once you sure the solution meets your needs, you may also inquire about integrating the designer with eCommerce platforms.

 

Is the tool easy to extend and customize?

Just like your customers want to have custom products, you may also like to have a solution you can customize and extend according to your needs and liking. For instance, you may require to translate the interface to the desired language, update visual styling, add new labels or add your custom logic. Ensure that the product design tool you consider buying is open-source, and its code allows you to extend UI controls, modify HTML and CSS or use tool API. Having the ability to modify the solution allows you to have control and customize it to provide the most desirable experience for your customers.

 

Are the custom development services available? How can I extend the functions? 

Sometimes out of the box solutions companies provide may not meet your needs fully. For some rocket science business ideas with specific customer journeys, default web to print apps does not fit. Unique UI/UX, custom workflow different from off-the-shelf solution, specific variable data printing setup, custom production output are the things that may require additional development. To give birth to your unique business idea, inquire about custom development services in vendors.

For example, LiveArt provides customization services for custom eCommerce and web to print solutions development, UI/UX development, custom production output, advanced B2B solutions, etc.

Depending on your needs, the company may suggest extending the existing functionality by adding a new feature or offer a complete custom web to print solution development.

In case the company can develop the solution tailored to your needs, ask what is required from your side. Usually, companies start the requirements analysis to discover your issues and pains. What will significantly simplify the elicitation process is the specification document. This document should include functional and non-functional requirements and also can be complemented with UI/UX mockups. In short, this document will be a guideline for the developers to implement the scope of work correctly. 

Ensure you have complete source code ownership if the company develops a custom web to print solution according to your requirement.

 

Does the web to print tool offer a live preview?

Most modern product design configurators are featured with a live preview. When the customer adds text, artwork, or selects product color, all changes are reflected on the product immediately. Having this feature can be valuable for your customers as they can personalize their products in real-time and check whether they like it before they place the order.

There are three kinds of previews: 2D, 3D, and AR preview. A flat 2D preview is sufficient for products like signs, stickers, or any other flat product. If you have products such as phone cases, bottles, or uniforms and want to provide your customers a better look and feel of the personalization process, you will benefit more from 3D preview. The difference between these previews is that 3D preview allows you to rotate the product 360 degrees and looks closer to the real product. 

Some companies offer 2D preview by default however can develop 3D preview support by request as additional customization. Find out all details about the preview in web to print solution provider you choose. You can ask them to set up your products for the personalized demo and test whether the preview they offer is suitable for you. 

Finally, the AR preview (Augmented Reality) offers a previously unavailable natural feel of the customized product. It perfectly works for almost any product type. What's more, customers can use their mobile devices to see a 3D mockup of the customized product in their environment.

 

Can I colorize my product templates or artwork?

The ability to colorize product templates or artwork is an integral part of the personalization process. As a printing business owner, you need to understand whether the product designer tool provides such a feature. To be colorized, product templates and artwork should be in vector format. Usually, web to print companies use SVG format. Thus, you may need some time to provide files in the required format if you do not have them at the start.

Some vector files cannot be used as-is to be colorized and require preliminary preparation. The complexity of this process depends on whether the vector file is correct and what your requirements are. For instance, you want to allow customers to change only one color on the product, which might work for products such as t-shirts, hoodies, signs, and some promotional products. For products like uniforms, you may need to have multiple colorizable areas complemented with the ability to apply the gradient. 

The gradient is the best way to add depth to the design and make it more attractive. Depending on your customers’ desires, they may want to add a drastic gradient or make a more subtle transition. The best methods for printing gradients are screen printing, sublimation, and DTG, which are often used for smooth transitions and accurate blends.

Sometimes, customers want to have some complicated and eye-catching gradients on designs. For example, start with green color, change it to orange color in the middle and end with a red. To please our customers, LiveArt features a multiple stops support for colorizing products with a gradient. Thus, the product template may be colorized with two and more colors gradient with different transparency so your customers can create an appealing blend. Let’s take a look at the example below:

Multiple gradients feature in LiveArt HTML5 designer

Sometimes the product template or gallery images are not compatible with the designer company provides. In this case, inquire whether the company can undertake image preparation to look nice to the end customer and allow simple or gradient colorizing.

 

Does it support mobile and the latest grade browsers?

The COVID era boosted the usage of mobiles even more. Getting the customer experience right and retaining more clients means the product design tool should work seamlessly on mobile devices. People are also more inclined to buy online on mobiles rather than using PCs. As the design tool may have many features, it should be convenient for customers to customize products on small mobile screens. Check your customers’ overall flow and ensure the tool is comfortable in use and meets your requirements.

To provide the best experience for your customers, the web to print solution should also support the latest browser versions. It is essential to test the solution on modern browser versions to ensure this works correctly. You can also inquire about the list of such browsers in vendors. Commonly, this info is described in the documentation of web to print software.

 

What technologies web to print tool is written with?

Having a product design tool with an excellent interface that meets your requirements may not be enough when talking about the web to print solutions. To scale your printing business, you should offer your customers a stable, secure, and easy to maintain solution. It is crucial to know what underlying technologies vendors used for building a web to print solution you consider using for your online shop. If more than ten years ago developers built web to print solutions on Flash, all modern applications are built on HTML5 related stack. The underlying technology shall also allow an easy embedding of the product customizer application to your solution or website.

Technologies for image processing are essential too. In this technologically savvy time, it can be beneficial for web to print companies to rely on SVG format, an industry standard for vector imaging, including responsive apps for tablets and smartphones. SVG is a vector-based format that looks clean and nice on any device and any resolution, regardless of its size. It is also capable of being converted to production-grade output files such as EPS.

If you plan to integrate the web to print solution into your B2B site, it may make sense to inquire about the backend part of the product configurator. Is it based on PHP, Java, or any other programming language? Do you need to rely on any frameworks to enable a stable solution for your web to print shop?

 

What production output does the tool provide?

One of the crucial parts of an online product design tool is having a correct output to streamline the ordering process and minimize production efforts. The production-ready files shall be as prepared as possible for immediate print without any extra processes. Ask away which output format the web to print software vendors provide. Can they tweak the output only in raster formats such as JPG or PNG or produce vector files such as PDF or EPS?

Depending on the kind of products you are selling, you might require a specific DPI. Vector output files can be resized to the required resolution upon print sourcing, while raster images should have the required DPI configured beforehand. It is equally important to know which color profile the output files shall have. If you use output files for reference, an RGB profile should be sufficient, while a CMYK profile is often required for production-ready files as colors on the printed file are most approximate to those that customers use on the web.

Design post-processing also matters. You may need to have an extra layer on the bleeding area, add cutting masks, have SKU, or put any other additional information not generated on the preview but required for production purposes.

To understand whether the output meets your requirements, you may ask vendors to prepare the personalized demo to create the design, download output files and print them.

 

Enabling web to print solution for your online printing shop allows your customers to create personalized products. At the same time, you can minimize production efforts, streamline your orders, and stay competitive on the market. Consider the solution which can meet your and your customers' needs thoroughly.

With robust, flexible, and maintainable web to print tools, you can get more benefits and take your business to the next level. Follow the above checklist to facilitate the evaluation process and be more prepared for communication with vendors. Feel free to contact us if you have any questions or need more information about choosing the best web to print business solution.

 

 

A Practical Guide to SVG for Web to Print [+ 4 Free Tools]

 

When it comes to creating or just adding graphical assets to the website, you can choose raster formats like popular PNG, JPG, GIF, or vector, like SVG, AI, or EPS. Nevertheless, using SVG format on the web is gaining popularity and becomes a powerful tool in the hands of designers, developers, and even printers. If you want to create logos, icons, animation, or use the image for print, SVG format is as applicable as ever. Let’s get deep into this, and we will explain what SVG is, how to use this, and why this is in demand.

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What is SVG?

SVG, or Scalable Vector Graphic, is a vector-based graphics in XML format which is used for the web and works with JavaScript, CSS, DOM, and other standards. Basically, an SVG image contains lines and curves, which can have any color value. However, some complicated SVG files can have embedded PNG, JPG images, or SVG image itself.

Created with XML, vector images can be scaled to any size without losing resolution and still can look like high-quality images, even in huge sizes. Unlike PNG, the larger the image, the less the quality. Let’s take a look at the example of zoomed SVG and PNG images.

What benefits of using SVG?

- Scalable and adaptive to all screens. All SVG assets are displayed in good quality on different screens like desktop, mobile, tablets, etc. Providing users high-grade images regardless of their devices is one of the main parts of an excellent user experience. 

- You can use a text editor to work with simple SVG graphics, for example, Notepad. This can significantly save your time on installing additional software and figuring out how to work with this. However, for the more complex graphic configuration, you may need to use some tools. We will provide a list of them at the end of the article.

- SVG is supported by all modern browsers like Safari, Chrome, Firefox, etc.

- Compared to raster images, SVG has a smaller file size. It is known that site speed plays a crucial role. Typically, the user leaves the page if it takes longer than 3 seconds to load. Therefore, having SVG assets instead of PNG can improve this indicator.

- SVG can be not only static. Because SVG format works with JavaScript, you can create animation, which can significantly improve your website performance. 

- Regardless of size, SVG images are high-quality, which is well suited for printing.

What does the SVG file consist of?

SVG file consists of text - SVG markup. Every SVG file starts with a <svg> tag, which contains the image’s width and height attributes. After this tag, you can add any shapes you need to create the desired graphic. For example, let’s start with a basic SVG image that contains only one line.

Code sample:

<!DOCTYPE html>
<html>
<body>

<svg height="210" width="500">
  <line x1="30" y1="100" x2="400" y2="20" style="stroke:rgb(115, 3, 252); stroke-width:4" />
</svg>

</body>
</html>

 

Result:

SVG uses a two-dimensional system of coordinates. This system starts from the top left corner (0,0). As you can see, the <line> contains the start point - x1,y1, the endpoint - x2,y2, style attribute defining color in RGB, and the line width. You may have already noticed that this code contains some HTML code. This means that every SVG graphics can be embedded into an HTML page directly.

Shapes

The line is just one of the basic predefined shapes which you can use for graphic creation. You can also draw other shapes like circle, rectangle, ellipse, polyline, and polygon using respective XML tags.

Code sample:

<rect width="300" height="100" style="fill:rgb(255,255,255);stroke-width:1;stroke:rgb(0,0,0)" />

 

Result:

Code sample:

<circle cx="190" cy="120" r="100" stroke="black" stroke-width="1" fill="white" />

 

Result:

Code sample:

<svg height="260" width="500">
  <polygon points="230,20 270,200 130,240" style="fill:white;stroke:black;stroke-width:1" />
</svg>

 

Result:

 

More complex shapes

Having basic shapes allows you to create plain assets. However, what if you want to create a more complicated design with unusual shapes? Here is why the <path> was created for. This attribute allows you to create curves, open and clothed paths and is one of the most adaptable SVG elements. If you want to use <path>, we recommend using professional tools for SVG creation instead of plain text editors. 

The idea of <path> is that all lines or shapes are built sequentially, from one point to another point. The tag <path> has a main attribute d, which consists of commands that can create graphics.

Let’s take a look at the rectangle created using a path.

Code sample:

<svg>
    <path d="M0,0 L300,0 L300,100 L0,100 Z" style="fill:rgb(200,50,170)"/>
</svg>

 

M set coordinates of the first point. In our case, this point starts from the top left corner. L means draw the line from the current point to the specified one. Z is used to complete the path and closes it.

Result:

The same result you will get if you use basic shape <rect>.

Code sample:

<svg>
  <rect width="300" height="100" style="fill:rgb(200,50,170)" />
</svg>

 

The <path> has many other commands that allow you to draw arcs, curves, horizontal or vertical connections with two points.  There are a lot of other path commands which can help you in creating SVG graphics.

 

Can I add text to SVG?

Yes, text can be added to SVG using the <text> tag. As for other elements, you should define coordinates for your text. Text color, size, and font values are also feasible. Please consider that font size should not be bigger than y coordinates because your text will look not entirely. You can also apply a style to your text using CSS properties. For example, font-style, font-weight, text-transform. 

Text in SVG is indexed flawlessly, so it is an excellent opportunity to keep improving your SEO. Regardless this is a standalone file or file embedded in HTML, search engines can recognize the text.

Code sample:

<svg >
  <text x="80" y="60" font-size="40" font-weight="bold" fill="green"> Text here!</text>
</svg>

 

Result:

 

However, adding text through <text> tag can cause some problems with the font-family attribute. For example, when you specify a font-family that is not available on the user’s web browser or is not installed on the desktop, tablet, etc., then this font will not be displayed correctly, or a font similar to it will be used instead. This may be risky, especially for those who sell personalized products for their decoration industries struggling to satisfy customers’ needs. In Liveart, we handle this by using vectorized text. We convert TTF, WOFF, OTF, or PFB files to JS file, where every symbol has its own <path>. This approach allows displaying text correctly without the additional need to install the font. 

Using vectorized text is also a good approach when you need to convert your SVG file to PNG, JPG, or PDF and use it for printing, as text elements will be displayed precisely with the font preserving.

 

Strokes, filters, effect, and shadows

To have your design more sophisticated, you can apply some filters, effects, and strokes. Strokes are used to define the color of a line or text. Besides color, you can set line thickness using the stroke-width property or even create dashed lines with the stroke-dasharray property.

Code sample:

<svg>
    <path stroke="black" stroke-width="6" stroke-dasharray="10,10" d="M10 20 L230 20" />
</svg>

 

Result:

When working with strokes outline, you may face some issues with the stroke-width attribute. By default, width changes are applied to the outside and inside and cause text thickness changes.

Old version of LiveArt HTML5 Designer (v0.10).

Strokes in web to print require preserving the text's initial appearance - size, thickness, etc. In the last version of LiveArt Designer, this issue was solved by changing only the outside part of the stroke while saving the original text size. Having a properly configured stroke is an essential part of output generation and its further usage. Here you can check how strokes should work:

Actual version of LiveArt HTML5 Designer (v1.0).

 

There are also a lot of filter elements that you can apply to your graphics. For example, <feGaussianBlur> for blur effect, <feOffset> for shadow effect, or <feBlend> for blending two images, and many others.

Code sample:

<svg>
<defs>
    <filter id="f0" x="0" y="0">
      <feGaussianBlur in="SourceGraphic" stdDeviation="15" />
    </filter>
</defs>
   <rect width="200" height="200" stroke="black" stroke-width="5" fill="red" filter="url(#f0)" />
</svg>

 

To identify the unique filter name, we should use the id attribute. You can also control the blur size with the stdDeviation attribute.

Result:

Unfortunately, filters are not supported by all browsers. Google Chrome supports filters only from version 8.0, Safari - from version 6.0, Opera - from version 9.6, Internet Explorer from version 10.0, and Firefox from version 3.0. To provide your users with a good experience, make sure that a default element (without filters) looks good.

When talking about the web to print, it is quite risky to use filters for production output as we are not entirely sure that the customer’s browser will support this. However, LiveArt uses filters to visualize products and create a good impression during customization. We show some parts with thread effect for products like socks to get the product preview as real as possible. One more case where effects can be applied is custom jewelry products or custom tags. For such products, we suggest applying an effect to the text to make it more visible on the reference that will be used for the stamping.

 

You can achieve a stamped effect not only with SVG filters but also using CSS based on text-shadow property, yet the last one has no SVG filter flexibility and features.

More about SVG in LiveArt

LiveArt relies on the SVG format and considers it as one of the most convenient and flexible in usage. Developing robust solutions for more than ten years, we understood that vector format is useful for our customers. Therefore, we have implemented the support of multicolored SVG graphics in our online design software, which you can use from our free artwork gallery or upload your own. SVG format allows you to resize the image to any size without getting a “Low-resolution warning.” Moreover, SVG is easy to output and ready to use without any extra conversions.

 

 

As well as graphics preparation, LiveArt also uses SVG format for product preparations, especially for multicolored uniforms. These graphics need preliminary preparation. If you are interested in preparing vector graphics, you can check our documentation or see our YouTube video.

 

 

Free tools

Inkscape

Inkscape is an open-source tool for creating vector-based graphics. This tool allows rendering primitive shapes, changing colors, applying filters, adding text, working with paths, and object transformation. Developed for working with SVG files, this tool became one of the most popular free tools among designers and developers. 

Snap.svg

Snap.svg is one of the most popular JavaScript libraries that was developed for working with SVG. It is entirely open-source, free, and not inferior in functionality to such libraries as SVG.js, Two.js, and D3.js. This library can work with existing SVG files and as well as with Snap generated. This library has a powerful API that can be useful for developers. Besides static SVG files, you can create animation and provide more engagement to your website.

Method Draw

Method Draw is a straightforward online SVG editor. You do not need to install it on your desktop because this tool is available online, and you even do not need to sign up. The interface is straightforward and easy to use but provides a robust set of tools for graphic creation. You can export graphics as SVG and PNG. 

SVGOMG

SVGOMG is a free UI wrapper over SVGO that was created by Jake Archibald for optimizing and simplifying SVG images. This tool has a lot of features like removing metadata, raster images, viewbox, hidden element, empty text, and even prettify your markup. You can preview all changes by simply clicking on the respective buttons. This software is useful for developers and can help with SVG preparation for further work.


SVG is a compelling format that is gaining popularity every day. There is its own format for each purpose, but as we have already found out, SVG is suitable for creating scalable logos, infographics, animation, illustrations, etc. In this article, we described only basic SVG features; however, this format has a wide range of other exciting features, which we will cover in the next articles. Stay tuned!

In case you need any assistance or have questions regarding SVG, welcome to contact us.

Custom Face Masks in LiveArt HTML5 Designer

Our usual way of life had changed when we faced the COVID-19. Some things, such as antiseptics and face masks, have become an integral part of our daily lives. Since the masks are a must-have for communicating with others or just go shopping, everyone wants to stand out. You can protect yourself from the Covid-19 or polluted air but also be stylish and cheer up others in such a difficult period. 

Hand holding a lot of custom designed face masks

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However, when you regularly wear a simple mask, you might feel like you are losing your identity. Nobody would even recon your smile! That is why having a mask with a cool design is a trend nowadays. It is known that wearing a thing designed according to your needs changes your perception from “I need to wear this” to “I want to wear this.” Many people began to use custom masks with their photos, meaning that only that part of the face that is hidden under the mask will be printed on the mask. These masks create a feeling for others that you are without the mask, but still, you protect them and yourself from infection. Perfect combination, right?

What do you need to allow your customers to buy custom face masks online?

     - A ready-to-operate online store;

     - Ready face masks designs or online face mask customization tool;

Why is an online customization tool better?

Using the web to print tools in shops is gaining more and more popularity, as it can cover all your customers’ needs and streamline orders. A lot of online mask sellers offer ready designs for their customers. However, what if you place the design process in the hands of your customers? What if you give them the opportunity to add custom text with desired color and font, add artwork from the gallery or upload their own, place the design whenever they like, or provide the editable area? You will save your time and money to build new and attractive designs. Moreover, you will get more loyal and engaged customers who will value their unique personalized mask.

LiveArt cannot stay away from this trend. Therefore, we decided to add masks templates, including respirator masks, to our LiveArt HTML5 Product Designer SDK so that you can test and see if such a solution suits you and your customers.

You can try our demo or install it on your premises to test and play with it.

     A gif describing the process of face masks customization in LiveArt HTML5 Designer demo

 

Benefits you get with the LiveArt:

Automation is the key

Have you ever thought that you are spending too much time and effort to complicatedly email with the customer and try to meet their requirements and approve the order? The online designer allows you to simplify the whole process. You do not need a ton of messages anymore. With the designer, the customer will be able to choose the appropriate color, size, text, picture, and place it wherever it is convenient. Moreover, it will be easier for you to process orders while making it more comfortable for the buyer to track them.

Real-time changes. 

LiveArt designer allows you to empower your website with true WYSIWYG. What does this mean? This abbreviation stands for what you see is what you get. Customers can see all the changes in real-time. This feature allows your customers to understand whether customized products meets their needs and gives an idea of how these products will look live. Thus, you have fewer refunds since customers create the design they want, place it according to their needs, and choose the preferable size.

Permanent license.

Our customers are always important to us. Therefore, we offer you the two types of licenses - designer component for those who already integrated with an eCommerce platform and full-fledged shop with the product designer built-in. No hidden payments and monthly costs, you buy only the license and may use it as long as you want.

Integration with popular platforms.

If you want to upgrade your website with a popular eCommerce platform, LiveArt is here to provide ready integration with WooCommerce/WordPress, Magento 2, nopCommerce, and Shopify. Moreover, our dedicated and high-quality developers team is ready to build a custom integration for you, according to your need and desires.

Fast and responsive.

LiveArt HTML5 is fully responsive, and that means that the designer will be adaptive to the sizes of all devices like tablets, smartphones, and PC. You have a chance to provide your customers with the perfect shopping experience and get loyalty and engagement from them.

Simplicity over complexity.

LiveArt provides you with easy navigation and a user-friendly interface. No extra buttons and steps, only built-in tools that your customers need for creating personalized products they will be in love with. Moreover, they can save the design to share with friends later or load their designs easily - they only need to enter the email.

Design features.

Huge gallery with ready artwork for free and the ability to upload your own. LiveArt designer supports multiple file upload formats like PNG, JPG, SVG, and GIF. Make your design more interesting by adding text. Decorate your text with different font options, vector effects, or multi-line adjustments. Also, the demo products are not canonical, so you can add and set up other products and let your customers personalize them.

Continuous support from our dedicated team.

Our team wants to deliver you the solution that meets your needs, so we can help you if you have any questions or concerns. You get three months of free support after buying the license and can hire us for custom development if you want to upgrade your online shop.

 

LiveArt is a reliable partner in building business solutions that are based on product customization. Feel free to contact us if you have questions or want to start an online web to print business! 

LiveArt Named by Clutch as one of the Ukraine Top Custom Software Development Firms

 

Clutch logo naming LiveArt as a top custom software development company

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The LiveArt team just heard some major news! Clutch.co named LiveArt as one of the world’s top custom software development firms! These companies are making waves as one of the best investments in your business, with article after article talking about why investing in things like custom software development firms is the right choice for more and more companies when they move forward with new business ideas. That is why we’re so honored for Clutch to name us one of the best!

 

"We are happy to be recognized by our projects and services we help our clients to thrive with!" - Volodymyr Yatsevsky, CEO of LiveArtDesigner.com

 

Clutch.co is a company that is dedicated to providing buyers of B2B services the most important information when they purchase custom solutions. Their team sits in the heart of America’s capital city and takes the time to interview clients, verify the reviews independently to ensure their accuracy, and curate the content so that you can feel confident the next time you purchase B2B services.


LiveArt profile in Clutch

This is why we’re so thrilled to highlight our Clutch profile and our stellar star average! In a recent review, the CEO of StickyLife.com, Natalee Fisher, praised the graphic design tool we built for her e-commerce company!

 

“Their knowledge base is unparalleled."

 

Thanks to our enthusiastic positive reviews from our satisfied customers, Clutch ranked us as one of the top custom software development firms in Ukraine! It’s a privilege to make their resource shortlist according to research by Clutch.

 

We’re incredibly grateful to Clutch for selecting us, and even more grateful to our many happy customers who left us excellent and truthful reviews on their platform! If you’re interested in software development for your print company according to your needs, contact us today!

 

What to consider when moving into e-Commerce

Now small businesses are in a difficult situation. If online companies are trying to find new ways to keep customers and discover new ones, offline companies have a harder time. Therefore, moving your business online can be one of the ways not to lose it.

 

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Why should you go online?

When you have an offline business, it is common that only local people know about you. How can others find out about you? Either your customers advise your service to others, or you use a robust marketing approach. But moving to online allows you to reach a new level. When your business is online, people from all over the world can find out about it. Unless, of course, you correctly claim about yourself. That is why you will have more and more chances to get new customers and build brand awareness. Also, switching to online allows you to increase sales. But what factors still need to be considered when switching to an online platform? Let's find out.

 

Costs

One of the most essential points to consider when moving online is what budget you are planning to spend. First, you need to understand that you need a domain and hosting, good design, as well as a budget for marketing. But it would help if you also chose which eCommerce platform you will use. It should not only meet your needs but also be affordable for you. Each platform has its monthly plan with a basic or premium feature set. Therefore, it is crucial to approach the choice wisely.

Yes, it's quite challenging to determine the budget that will be spent in advance, but it will let you know what you can count on and whether it makes any sense to switch online.

 

Security

Providing your future customers with online security is also crucial. Many people are trying to deceive and cash in on customers due to the current situation with COVID-19. It would be best if you gained the trust of your client. After all, no one will buy online if they find the payment method unreliable, or find your site suspicion. Therefore, you need to provide your client with a safe and popular payment method. Analyze what payment methods your real customers use and provide them with such an opportunity in your online store. Also, if you have a registration on the site, make sure that you do not ask customers to enter unnecessary information. Everything should be clean and straightforward.

 

Competitors

In order to successfully switch to online, you need to analyze your competitors carefully. What services do they offer? –°an you do better? What mistakes do they make? And what mistakes can you avoid? No need to copy them, you must be an individual. Indeed, it is something new that is valued more than just a copy of an existing one. Always try to do better, and people will appreciate it.

 

Convenience and usability

Make sure that your site is not only well-designed but also convenient. It is vital to provide your visitor perfect customer journey, and then they will come back more and more times. After all, no one will buy your goods, if it is not obvious how to place an order, where to click to remove the products from the basket. Such details may seem understandable to you, but not understood by users. Make sure that your email is not bursting with messages that the client has difficulties and errors when buying or choosing a product on your site.

 

Marketing

After you launch your site, you need to make sure that your customers know about that. Gather your customer base and tell them that you are online. Besides, try different ways to increase this base. For example, make an advertisement, create an account in social networks. Regularity is essential here because as soon as you lose sight of your customers, they will quickly find a replacement. Always keep in touch with them. Here competitors come to the rescue. Everything has already been done for you; you only need to analyze how they get traffic, how they promote their site, and what they offer.



Moving online during this difficult period can be challenging. However, the complete approach and taking into account all tips above can ensure that your business will move to the next level. Feel free to contact us if you need assistance in moving your business into e-Commerce.

Virtual occasions during quarantine: How your custom web to print store can be a must have

A lot of things happened in 2020, and the fact that now almost the whole world in quarantine is not an exception. But we all deserve to celebrate the birthdays of our relatives and friends, go to parties and spend time with our family. Also, all graduates want to be able to attend the graduation ceremony. After all, this event happens only once in a lifetime.

Since physically, people cannot see each other, they try to celebrate everything online using such popular tools as Zoom, Discord, Hangouts, and others. Everyone needs to make these days unique. That is why opening an online custom web to print shop for virtual occasions could be a good start for your business if done right and on time. We have collected several events for which custom products may be beneficial.

 

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Graduation

The graduation ceremony is a dream of every student from the moment he enters school. Some educational institutions postpone this holiday to better times. But still, some dare to organize the graduation online. Custom things can help to make this essential day special. For example, you can order personalized t-shirts with inscriptions that connect your memories with the school. Perhaps your school has a slogan that can be added to a t-shirt, which will help raise your spirit. Even if there are people who want to wear a dress or a suit, a custom t-shirt will then be a great reminder of your best school times.

To raise the festive mood, parents can decorate a house or yard in honor of your graduation. And then custom things can be a must-have for this. Relatives and friends often give gifts, for example, an album with school photos or personalized mugs, etc.



Birthdays

Now people celebrate birthdays online more and more often, gathering the closest people in Zoom. So why not make this day bright and memorable? Decorate the room with photos, dress personalized clothes, or offer a professionally decorated cake. For example, you can print pictures on edible paper or add 3D elements. You can also send online invitation cards to your friends. Also, you can use ready-made templates or design them from scratch.

If the birthday person tries to make this day a wonderful one, then the invitees should try as well, and as everyone knows, they give presents. No matter whose birthday you are celebrating, custom products could be a lovely gift to send them. For example, you can gift personalized jewelry with birthday date engraved or custom huddie with exciting artwork. The sky is the limit! Now you can gift even the most unusual thing.

 

Family reunion

One of the essential holidays is a family reunion. Family is always something crucial and respectful for each of us. Do not miss the opportunity to feel together during such a difficult period. You can order T-shirts for the whole family with a photo of each family member. Then you are welcome to create videoconference in Zoom or Discord and enjoy the fact that you are together.

Also, you can order personalized dishes for each family member and have dinner online. Such things will be relevant even after quarantine, as you will gather for a family dinner or just to spend time together. Such a process would be more enjoyable with custom things.

 

Team-buildings

The problem of non-working communication appeared when many companies began to work remotely. Everyone is sitting at home, with no opportunity to go to a kitchen with a colleague, drink a cup of tea with cookies, and discuss the latest news.

Team building has always been popular to strengthen the relationship of the team. And find new acquaintances in the case of a large organization, where people often do not intersect. During quarantine, this is also realistic. Companies that care about team spirit and their employees often make personalized gifts with embroidered company logo and person name. During isolation, the mood of employees is imperative since it affects the work so that such gifts can be very appropriate and fun.

 

Parties

And finally, we all look forward to the moment when it will be possible to meet friends and have a party. An online party can be no worse than a regular one if you take care of it. Send out beautiful online invitations personalized for each of your friends, buy delicious food, and find great music. You can even have an online pajama party and compete whose pajamas will be designed the most interesting.

 

As you can see, life during quarantine continues, and people can have fun and celebrate essential events online. Therefore, collect beautiful templates, come up with beautiful designs, think about custom things. These improvements can let your customers create personalized things that can help make such essential occasions happier and bright.

Feel free to contact us if you need any assistance or have questions about starting an online web to print business! 



How to lead your business through the Coronavirus crisis

It is well known that the situation with Coronavirus has changed our usual lifestyle and affected businesses. Now we cannot go shopping or visit restaurants, go to school and go to work. Now we need to think about how to protect ourselves and our family. Besides, COVID-19 also affects the economy, and we should pay attention to this aspect. It is crucial for people not to lose their business and be ready for anything. That is why we want to share some tips with you on how to lead your business through the coronavirus crisis

A man sitting and watching on tablet with product sales charts.

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Consider moving online

If you are working offline, then one of the most effective ways can be moving your business online. For offline stores that are forced to be completely closed, going online can be a rescue. To do this, you will need to launch a website, fill it with a catalog of goods and useful content. 

Also, you should let others know that your business is online now, and your regular customers can buy everything they need during the quarantine. This may be a bit time-consuming, but two advantages cover your time expenses.  Firstly, this way you will not be lost sight of your prospects and the marketplace all in all. Secondly, perhaps switching to online will become a new aspect of your business and, in the future, will bring more income than the offline ones.

 

Review your product catalog

In this situation, it is essential to review the products that you are selling. Maybe during quarantine, those are not in demand, and no matter how much effort you make, people won’t buy it for sure. While you are waiting that everything will become the usual way, it can be too late for your business. 

Therefore, if you want to keep your business, one of the ways to see what people are currently buying, what is popular in the market if there is an opportunity for your business try to sell those products. You can check what is trending now using Google Trends. Also, to see what people are buying most often, you can visit Amazon, Etsy, eBay, etc.

For example, due to the fact that people are sitting at home, they have time to do their housework and spend time with their families, so such goods as gardening goods or toys & games have become more popular. Besides, everyone began to do sports at home, so you can think about selling sportswear or equipment.

Perhaps such changes will be temporary, and you will return to your main niche, or maybe it will be the beginning of your new business.

 

Communicate with your clients

It is vital not to lose communication with your customers. You need to understand that this situation is also hard for them as for you. Show them your support and understanding, talk to them like you are talking with a friend, and remember that you have one problem in common. It would be very helpful if you explain to your customers exactly how you are working during quarantine, what measures you took, and what restrictions your business has. Write to your customers regularly, ask them if everything is okay and if you can help with something.

Moreover, you can make a list of those customers who are currently in the most challenging situation and try to connect with them and help with this situation. Perhaps the best option would be to organize a meeting - seeing a live person during quarantine is as good as gold. The main thing that you need to remember is to communicate with them as with real people, and not with customers whom you want to sell all your goods.

 

Offer discounts and help your clients

Since quarantine has economic consequences, the problem of money remains as urgent as ever. Perhaps your customers really want to buy your product, but now they do not have enough money. You can offer discounts to loyal customers or suggest a payment plan for your customers so that they can pay in multiple installments. They will appreciate it, and after stabilizing the situation with the Coronavirus, they will remember that once you pulled a helping hand to them. 

Besides, some companies have opened access to their paid materials, or offer a free month during the Coronavirus. So if you have a chance to do that, welcome to suggest it to your clients.  What’s best is to make it clear to customers that you are with them and are ready to support them, and you are ready to make concessions, if your business will not make a loss.

 

Now it is a difficult period for each of us. Still, if we will be together and will support each other, then there is a chance that it will be less painful to survive the crisis. If you focus on clients and what value you can provide them, they will remember you as those who did not leave them in difficult times. And thereby, you get loyal customers. Indeed, nothing unites so much as a common problem, and nothing causes such strong emotions as the struggle against a common enemy.

If you have any questions or need help feel free to contact us.

How to raise COVID-19 awareness by custom products

We all want our life to be the same as before the coronavirus. This situation made our usual lifestyle a little different. We all had plans, someone wanted to go abroad, someone to open an offline store, someone to go to the cinema, someone to celebrate graduation at school. But now we must more than ever be together and protect each other. But it’s also very crucial not to panic. Awareness and understanding of the situation are better than panic.

Custom products are one of the ways to feel together during the quarantine. That is why the LiveArt team wants to support you and share with you how to raise COVID-19 awareness by custom products and how to create them.

 

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Custom coronavirus t-shirts

One of the most trendy things this summer, of course, after the masks, are custom coronavirus t-shirts. Phrases like Stay at home, Coronavirus: I survived or Forgive me if I don’t shake hands have become very popular. When it comes to humor, it gets easier. Moreover, if your team works remotely and you have Zoom or Discord video conferences, then such t-shirts can significantly enhance team spirit. After all, nothing unites so much as a struggle against a common enemy. Many people take part in a flashmob called “Stay at home” in social media channels. It is a way to claim yourself as a conscious person. And custom t-shirt can be one of the methods to raise COVID-19 awareness more.

If you have an online store or you are moving your business online now, it can be helpful to add web to print tool. With it, you can offer your customers to create their own individual t-shirts designs.

LiveArt HTML5 Product designer makes the customization process more comfortable and help you meet your customer’s needs in a few steps. LiveArt designer offers a wide range of fonts and a huge ready artwork gallery (or you can upload your own) that can be useful to create a perfect custom t-shirt. Features like text effects and the ability to create multilayer images with colorizable layers make the design process more interactive and the product more attractive. Also, customers can easily save and share the coronavirus design with others. 

 

custom green coronavirus sport uniform with

Custom apparel

Due to quarantine, people have a lot of free time, so they began to do sports at home. Many sports coaches start posting video lessons with exercises on YouTube or other social media channels. For example, if you post lessons where you do sport at custom coronavirus uniforms, you remind people that this is crucial to stay at home. Moreover, wearing a multicolor uniform can brighten gray weekdays and get in the mood. 

Online sports shops can also offer their customers to design sports uniform for doing sport at home. They have a chance not only to raise COVID-19 awareness but raise their brand awareness. Offering custom products for at-home fitness can drive a more engaged audience and traffic.

 

custom round sticker with

 

Gifts

Since we are now in quarantine, it is essential to continue to delight each other, because people still have birthdays and memorable dates. Even sending a small custom gift to your friend is a sign of support. It has become trendy among young people to give each other either custom masks or t-shirts, or other things with symbols of the coronavirus.

Also, when ordering food or some goods, companies often deliver products in custom packets or put custom stickers. This has essentially become one of the brand’s responsibilities to remind its customers how important it is to take precautions and stay at home.

The best thing that we can do now - is to stay together and support each other. Things like custom coronavirus products can not only unite us but raise awareness of other people. Feel free to contact us if you need any assistance or have questions. Stay safe!

How to move your web to print business online

The situation with COVID-19 has changed our usual way of life. Now we must work from home, be isolated from people, go outside only if necessary, and buy all products online. That is why a large number of offline businesses try to move their business online in order not to lose their income or even disappear from the marketplace. Nowadays, printing business owners also are facing some challenges. So if you want to establish a smooth running of your business, you should consider opening an online storefront. Here are some tips that can help you to transit your web to print business online.

 

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Launch a website

If you want to go online, a website is a must-have for your business. This is the foundation for further online growth. First of all, you should register your domain name and choose web hosting. For example, you can do this with GoDaddy service. They offer a lot of pricing plans that can fit your price range. Make sure that the name of your domain matches your website purpose, is unique and human-readable. Secondly, try to make your website well-designed and user-friendly. No one will use it if it is inconvenient and not appealing. Provide a structured product catalog with photos, descriptions, and prices. 

As your service will be something new, customers may have some questions, so make it easy to contact you. For example, you can create an additional “Contact us” page or place your email on the most visible part of the page. 

Also, consider adding a blog to your website. You can tell your audience about your niche, new products, and special offers there. The more engaging your website is, the more visitors you get!

 

Consider adding eCommerce platform

Creating a site from scratch with all necessary functionality may take a long time. If you want to build a robust online presence, you should consider integration with an eCommerce platform. There are a lot of useful platforms in the marketplace: Shopify, Magento, WooCommerce, OpenCart, and more. Each of them has its pros and cons, but you need to choose the eCommerce platform that suits your needs best. But the thing that unites all of them is the fact that you can run your website in just a few clicks. Besides, launching a store using the eCommerce platform doesn’t imply that you have in-depth technical knowledge. Many of these platforms offer pre-made templates to create your online shop. 

 

Web to print tool

One of the thing that can be really helpful for your online shop is a web to print tool. People love things that are designed especially for them. Adding a web to print tool to your website can save a lot of your money and time. First of all, you get a more automated process: people design the products by themselves, and you print and send them. You will not need to make a lot of calls or correspond for a long time to approve the design. Secondly, you get fewer returns, because web to print tool means an individual approach to each customer. Web to print tool lets you edit and manage orders efficiently. 

Moreover, it is well known that custom stickers or t-shirts, or other promotional products about Covid-19 are becoming more and more popular nowadays. So you will have a chance to offer your customers things that are in great request.

 

Create a marketing strategy

Even if you have a perfect website with web to print tools or other features, people will do not know about this. If you are only going to start an online business tell your existing customers about your intentions, they should be prepared. After launching your website, you should somehow claim that you are now online.

The right strategy is to start social media marketing. Social media like Facebook, Instagram, LinkedIn, Twitter, and more are irreplaceable for finding new customers, getting a promotion, and building a brand. Review your target audience, determine your goals, and start with amazing content. You can try paid marketing at the same time — for example, Google Ads or Facebook Ads. The more fields you try, the bigger chances to be noticed you get. 

 

The situation in which we are now has given us one lesson - we should be able to adapt to new conditions quickly. Transitioning from offline to an online business may cause some difficulties. We should understand that Coronavirus will come to an end. Still, you will have skills and knowledge of how to do business online. And perhaps it will be your most profitable business!

 

If you have any questions or need help with transitioning your web to print business online feel free to contact us.

Business Continuity Update For Our Customers

In this challenging period for all of us because of the COVID-19 global outbreak, the LiveArt team is doing everything necessary to keep our services uninterrupted. To keep everyone safe, our team transitioned to full remote mode promptly. We did everything to ensure that all team members have the opportunity to continue to work entirely from home. 

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Here is what measures we undertook to both contribute to slowing down the spread of COVID-19 and take care of our team:

  1. We all switched to the full remote. Everyone is provided with the necessary equipment and is involved in the workflow.
  2. We continue to work as usual and try to ensure that the pandemic situation does not affect the quality of services and the smooth running of our business.
  3. We are trying to increase the awareness of our employees about hygiene, protection methods, and isolation measures.
  4. Now that we all work from home, online meetings became a daily routine. We discuss the current state of LiveArt workflow, the projects as well as checking in how everyone does.

It is essential for us to support your business with an unparalleled level of service. Therefore, we monitor the situation, do our best, and stay in touch with you. Please take care of yourself, your friends, colleagues, and family. We wish you health and safety! 

If you have any questions or concerns, feel free to contact us