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LiveArt Blog

What to consider when moving into e-Commerce

Now small businesses are in a difficult situation. If online companies are trying to find new ways to keep customers and discover new ones, offline companies have a harder time. Therefore, moving your business online can be one of the ways not to lose it.

 

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Why should you go online?

When you have an offline business, it is common that only local people know about you. How can others find out about you? Either your customers advise your service to others, or you use a robust marketing approach. But moving to online allows you to reach a new level. When your business is online, people from all over the world can find out about it. Unless, of course, you correctly claim about yourself. That is why you will have more and more chances to get new customers and build brand awareness. Also, switching to online allows you to increase sales. But what factors still need to be considered when switching to an online platform? Let's find out.

 

Costs

One of the most essential points to consider when moving online is what budget you are planning to spend. First, you need to understand that you need a domain and hosting, good design, as well as a budget for marketing. But it would help if you also chose which eCommerce platform you will use. It should not only meet your needs but also be affordable for you. Each platform has its monthly plan with a basic or premium feature set. Therefore, it is crucial to approach the choice wisely.

Yes, it's quite challenging to determine the budget that will be spent in advance, but it will let you know what you can count on and whether it makes any sense to switch online.

 

Security

Providing your future customers with online security is also crucial. Many people are trying to deceive and cash in on customers due to the current situation with COVID-19. It would be best if you gained the trust of your client. After all, no one will buy online if they find the payment method unreliable, or find your site suspicion. Therefore, you need to provide your client with a safe and popular payment method. Analyze what payment methods your real customers use and provide them with such an opportunity in your online store. Also, if you have a registration on the site, make sure that you do not ask customers to enter unnecessary information. Everything should be clean and straightforward.

 

Competitors

In order to successfully switch to online, you need to analyze your competitors carefully. What services do they offer? –°an you do better? What mistakes do they make? And what mistakes can you avoid? No need to copy them, you must be an individual. Indeed, it is something new that is valued more than just a copy of an existing one. Always try to do better, and people will appreciate it.

 

Convenience and usability

Make sure that your site is not only well-designed but also convenient. It is vital to provide your visitor perfect customer journey, and then they will come back more and more times. After all, no one will buy your goods, if it is not obvious how to place an order, where to click to remove the products from the basket. Such details may seem understandable to you, but not understood by users. Make sure that your email is not bursting with messages that the client has difficulties and errors when buying or choosing a product on your site.

 

Marketing

After you launch your site, you need to make sure that your customers know about that. Gather your customer base and tell them that you are online. Besides, try different ways to increase this base. For example, make an advertisement, create an account in social networks. Regularity is essential here because as soon as you lose sight of your customers, they will quickly find a replacement. Always keep in touch with them. Here competitors come to the rescue. Everything has already been done for you; you only need to analyze how they get traffic, how they promote their site, and what they offer.



Moving online during this difficult period can be challenging. However, the complete approach and taking into account all tips above can ensure that your business will move to the next level. Feel free to contact us if you need assistance in moving your business into e-Commerce.

5 best tips for transitioning business to remote work

Remote work is not something new now. With the growth of technology, we are now able to work from anywhere in the world. Based on the statistic, remote work has grown 159% since 2005. Now that the world faces COVID-19, the situation forces many companies to allow their workers to switch to remote work. It can be a big challenge for CEOs on how to manage the work and for employees who have never tried to work from home for a long time. Here are five best tips on how to make your transition to remote work less stressful and productive.

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Prepare a convenient workplace

When we talk about working at the office, it means that every employee has all the necessary equipment, and their workplace is organized according to their needs. First of all, you, as a CEO, should provide them with the same conditions for remote work as they had in the office. Make sure that every employee has a laptop or a PC, uninterrupted Internet access, a working table, a quality headset for team communications, etc. Many companies give access to sites or tools only in the office for security reasons. You need to check whether every worker can get all the required resources from home, including a VPN setup. 

 

Provide emotional support

Remote work could be both a way to try something new and a challenge to people. However, it puts stress twice as strong as it happens simultaneously with the COVID-19 quarantine measures. These two things, a switch to remote work and self-isolation, significantly affect emotional state and productivity. Hence it is crucial to spend more time with your employees in person and talk about the problems they face during working from home. Addressing their feelings and thoughts alleviate anxiety and allows people to focus on immediate tasks and prevent non-productive overthinking. Tell them about your problems as well. It will become easier for them to feel that they are not alone and builds the trust you will be primarily looking for. One should also understand that adaptation to the new way of life takes some time. Getting the team back to their productive levels of work may require at least a couple of weeks, so don't expect everyone to hit your KPIs immediately.

 

Communicate with your team

During the isolation period, it is vital to stay connected with each other. Many companies use Slack to improve their workflows and chat between team members. It has a free plan, easy to use, and affordable. Slack allows you to create many channels for discussions, and you can separate those who do not need to be involved. Yet it creates an unnatural impression of the workflow like you are dealing with avatars, not with real people. Therefore, it is better to use videoconferencing for meetings or just to say "Hello" or "Good morning" as if you have just come into the office to greet everyone. It might also make sense to pay attention to the informal conversation about non-working topics, so make sure that your team has enough time on this. Using a combination of Zoom and Discord would help to build team presence for the whole day.

Moreover, you can share your screen with other members. You can even leave Zoom presence open in the background to make it seem like you are in the office, working shoulder to shoulder with your mates. It creates a working atmosphere, and you can see what everyone is doing at the moment. With any voice or video conferencing tool, there is an option of voice mute so that you will not create discomfort to others. The bottom line, the more often you see each other, the easier it is to experience transitioning period and become a genuinely remote-friendly business.

 

Do not forget about a daily routine

Anxiety, isolation, new place of work cause a lot of stress, and many people could even get mild depression symptoms. If you want your life to go on and stay productive during the remote period, remember that it is essential to create a working atmosphere as much as possible. One of the biggest mistakes everyone does while working at home is working from bed and staying in pajamas for the whole day. Developing a daily routine such as a morning shower, doing the hair, and dressing up differently for work helps to deal with overwhelming exhaustion your workers would start to feel when working from home. You may not be required to put your office outfit on, but if your team has personalized swag like hoodies with your company logo, you can all agree to wear them while you are working. These things create a productive and positive atmosphere while being fun as well. Last but not least, try to work, rest, and eat in separate places like it was in the times when office.

 

Set a schedule and plan the day ahead

A key to successful remote work is to stick to the working schedule. Even if your company offers flexible time, it is a common practice to agree on working hours that will be convenient for everyone, and no one will fall out of the workflow. Remote work means some freedom, but you must always consider other working factors. If you do not live alone, let your family know your working hours so that they will be more likely to respect your time. Also, if you feel that you need a break, do the regular breaks stepping away from the computer as you did in the office. Breaks help to improve your efficiency and productivity while allowing you not to fall out of the task context.

 

To conclude, working at home became a big challenge for many of us. Yet taking care of your people is an opportunity to build your team as a more durable business unit. Maybe your company will even find the remote work very productive and will see the way of the working process differently once the pandemic subsides. Try to use tips you have read above as much as possible, and we hope that transitioning your business to remote work will be less stressful. Good luck!