LiveArt Blog

Using Product Designer for Fundraising and Campaign Web-to-Print Stores

Running campaigns and fundraising became a popular way to get money for your startup or a noble cause. Projects like IndieGogo feature thousands of projects in various industries, including art and technology. Buying apparel to support a specific purpose is also a great way of self-actualization and expression. Professional marketers can quickly turn any idea into the form of attractive design one would desire to wear.

Man sitting in front of the laptop and looking at designed bird

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This also frequently means you get something of a limited edition, which in itself is another incentive to pull the trigger and spend some $20 for a tee with a unique design.

Campaign-making is also an easy way to start getting money rather fast and with extremely low start costs. What you usually need is simply design your personalized merchandise (it could be a t-shirt, tank, hoodie, mug, or any other customizable promotional product). With the help of the online designer tool, you can create a unique printed product featuring your typeface, styling, and artwork. If needed, it can be even customizable further by users.

Then just describe your goal, announce the support of a crowdfunding cause, set quantity and pricing goals, and off you go! Effective supportive marketing would help you to get to your target audience's attention and motivate them to join the campaign and support the cause. From here, SEO of your microsite or respective sharing among popular social networks would also play well.

Campaign-based sites frequently handle everything on the back-office, including the manufacturing process, packaging, managing the payments, and delivery. Nonetheless, the center of such a solution is the online product designer that creates a unique selling point to your design, idea, and cause.

Using the LiveArt designer tool as a campaign designer makes the whole process smooth, clear, and fun. Several sites, including https://www.teegear.com/ and https://www.rockettees.com/, have already successfully using LiveArt HTML5 designer for their campaigns. Their success is now just a matter of time.

How to Integrated LiveArt With Popular Ecommerce Solutions

If you already possess an eCommerce solution in the cloud-like Volusion, Squarespace, or 3dcart, it’s easy to integrate an online product designer as an option for specific products. LiveArt HTML5  now offers a special package to add a product decoration feature to specific products.

 LiveArt integrations with different platforms

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The integrated online designer for Volusion (as an example) allows users to proceed with customization of selected products from the catalog and saving their design with the order. The online product designer is opened in a floating window which makes website layout unnecessary and adds convenience during the integration.

To integrate LiveArt Online Product Designer (HTML5 version) with your hosted eCommerce platform, just a few steps have to be accomplished:

  • Step 1. Add “Design This Product” link to the product description on the catalog page;
  • Step 2. Add an additional text field option to the product page. This is allowed by most of the eCommerce sites like Volusion.
  • Step 3. Publish changes and verify.

That’s easy, you can now go ahead, set up the online design products from the LiveArt admin panel, and start adding design options to products from your existing website.

For more information, contact LiveArt representatives for a detailed demo and plan for your particular website. Happy online designing!

 

Choosing Standalone or Hosted Solution For Decoration Company

Starting an online design business is always a challenge for any company. Whether you are brick and mortar business or a startup with design ideas in mind, you are open to a multitude of solutions present on market for ecommerce platforms shipped with online product designer.

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While you can go with a free open source solution or purchase a product that suits your needs, there is always an option of subscribing to a prepaid service, such as popular Deconetwork.com. Such services became very attractive as they give shop owners a very easy way to start. While most of the products allow try-before-buy experience, having ability to try the service before subscribing is a very good incentive, especially if you don’t have to care about own hosting infrastructure. What’s more, you can always unsubscribe from the service whenever you prefer, or upgrade to more expensive plan as your business grows.

However, there is a downside to an online designer services which you personally cannot control. While these may not be as dangerous for small shops and startups, a middle to large enterprises should be aware of certain risks that come with moving their online design business into the cloud.

Hidden fees

Most of the online services offer a pay as you go scheme, trying to fit in a number of payments you cannot grasp while evaluating. There, along with certain monthly fee, adds up a transaction commission, necessity to pay in quarters rather than strictly monthly and insignificant discounts for loyal clients. Hidden fees became a normal fear of each shop owner from decoration industry when it comes to replenish the account.

Downtimes

If your online decoration shop is in the cloud, be prepared for downtimes which you won’t be control. While you can be confident in the host of your choice, with online services you would have to trust in system administrators of your vendor, thus not having opportunity to select one host or another and scale the website performance during high loads and seasons (Christmas, for instance).

No customization

Remember 1984 of Orwell’s, a unified society was an utopia and so is online decoration market today with hosted solution. To win your customer, your website should have good SEO and design, and stay easy for the customer and have streamlined fulfillment of the orders. At the same time, so can be your competitor’s who would use same service, same fonts, same templates and same website design! Once you are feeling pretty much confident with the settings of the service and like to be more unique, you suddenly bump the wall - you can’t go beyond standard features, templates and experience. SaaS services make customization not possible beyond most popular settings that will suit everyone.

On the contrary, a standalone ecommerce solution with integrated online product designer offers a full independence from fee changes or the above disadvantages.

One time license and no hidden fees!

Look for a product or service that clearly states and means all the TCO (total cost of ownership) required to start a website with online designer or integrate online designer with your existing website. For example, all of LiveArt products consist of one time license fee and there are no additional fees unless you prefer customizing your online design tool.

Unlimited options for customization

A standalone solution is always customizable. Built with open HTML and server code (e.g. such as .NET ASPX or PHP) it allows you, your technical team or anyone from freelance market to customize your website as you need it in specific business situation. This makes your business unique, flexible and always prepared to change!

No downtimes

With an ecommerce solution and host of your choice, you can always control reliability of your server performance. Being dependent on online services would also mean you trust them with host selection and stay sure they will bring their servers back up in time during high seasons.

The SaaS services are good for startups and companies that would like to have a cheap and fast start of their decoration ecommerce. The low TCO of hosted solution is a good start to test a strategy or quickly collect orders from a fair using the solution as a kiosk. On the other hand, be prepared to look or develop a standalone portal as your business grows and needs to stay flexible on the market.

Why the Output Is So Important For Custom Printing Companies

One of the crucial things about online design software, is having an appropriate online designer output, which would minimize production efforts and streamline the ordering process. Ideally, the design file should be immediately compliant to be printed on a ready product. The other benefits normally include:

   - Less returns and refunds;

  - Less graphic designer input is required;

  - Increased general customer satisfaction with easy proofing;

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The common format which is offered by most of the online designer software vendors is PDF. In the marketing messages this is communicated as being an applicable format for both backend office as proof and production for printing. However, how does a printing company knows if a manifested information about PDF would be of sufficient quality? What are key aspects to evaluate about the output from online designer?

The first thing we normally do at LiveArt is requesting an example of pre made design from our client. This could be an Illustrator, CorelDraw or an EPS file we can open and decide, whether additional tweaking might be required for our standard vector PDF output. Normally, there’s a standard set of tweaks which are requested more frequently than others. These can be split in groups:

  - Format. While the common format used over the output is PDF, sometimes the printing requires different suitable formats like TIFF or EPS. In such case certain additional development might be required to let this happen.

  - Resolution. Most of the resolution questions are covered with the vector PDF LiveArt is providing as this allows rasterizing the mockup to the required resolution, whether it is 300 or 600 dpi. If the required format is raster, the resolution should be indicated explicitly in LiveArt Online Product Designer configuration files; 

  - Bleeds. In most cases the output mockup does not require any additional bleeds placement. Yet still, the software has to support ability to place extra layer of the necessary bleed areas. This type of output files modification is popular in signs printing.

  - Post-processing. The post-processing may include application of raster filters to output raster image, including product image into design mockup, put additional information directly into mockup, e.g. SKU and product color in text.

Taking output image requirements into account might be the most important part of the online design software. So when deciding about the vendor of online design software, make sure they are totally ready to match your business needs for online design output.