Customer experience is the result of their interaction with your brand. In other words, it is your customers’ perception of your services and business. Nowadays, every printing company aims to provide a memorable impression on consumers from website navigation to product or service delivery and quality support. Good customer experience play a crucial role in today’s marketplace. If some of your customers are dissatisfied, you risk being uncompetitive. Do you know the effects of poor customer experience?
Leads don’t become your customers
If you provide bad customer service for your leads, you will never get desired conversions. Imagine that your lead filled the feedback form or asked about buying your products and need to wait for a long time or, in the worst case, never hear back. Will this lead come back again to your site or write to you again? You know the answer. Every lead wants to be heard and needed. The best practice is to answer them within 24 hours. Do not forget to show your interest, say thanks, and try to solve your lead’s problem if needed.
Loss of reputation and respect
Your brand reputation is essential for your printing business. In the case of bad customer experience, this is the first thing to suffer. If you are not listening to your customers carefully or you are not ready to deal with their problems, they will quickly share their feelings with others. For example, negative reviews on trusted sites or social media posts. This information will spread rapidly with others, and the entire world will consider your business as the most terrible.
They will choose your competitors
If your customers are displeased by your brand, they will go to your competitors, who offer more qualitative and trustworthy service. As a result, you lose your website traffic. Gaining back the trust of customers who have chosen your competitor is challenging and very hard.
You can lose your employees
If your brand reputation leaves much to be desired, your employees will consider quitting the job and finding more worthy. Imagine, you risk losing not only customers but also people who work with you. Sounds scary, right?
Good customer experience is vital for businesses that have built their brand name and for those who only start their way. Try to know your customers, create an emotional connection with them, and take into account every feedback.
The printing industry is growing because our technologies are evolving. Printing business tries to keep up with the times matching with the trends and meeting customer’s needs. Over the years, the requirements are increasing and the market is more competitive. Here is the list of printing industry trends you can take into account to stay remarkable and grow your brand.
Business owners consider the potential value of 3D printing. It is fast and accessible. It is reshaping all the industries around so that you can add value for your web to print business. In the past, customers had to wait a week to get the product and chose the company based on how quickly it can deliver the product. So to stay competitive many printing companies try to embed 3D printing to create and deliver products quickly.
Consumer behavior has changed during the last years. Now purchased process requires more personalized experience. Customers want to buy products designed by themselves. Therefore web to print companies offer templates, add features for customization: custom text or own artwork, for example.
Web to print software providers
Business owners now are partners with web2print software providers. Complete solutions they offer power up eCommerce business by adding web to print storefront. This partnership helps customers to track the shipping progress, increases the convenience of the design process and makes transactions easier. We can expect extensive growth of e-Commerce in 2020 and respective web to print companies are ready to offer their services.
Artificial Intelligence is getting into every aspect of our lives. The use of AI in the printing industry improves customer experience by offering customized direct mails, screen printing, real-time data, algorithms that reduce humans errors, and network security. With the power of AI, you can handle manual jobs like order processing, quality check, printing and more.
Due to the high level of carbon emission footprint printing and packaging industries try to reduce it. Being eco-friendly is a trend nowadays. Paper bottles, recycled paper, the treeless paper will rule in 2020. The main goal of printing industries is to add sustainability to the process, and they can easily do this because you only print what you need and when you need it.
To sum up, this is not an end list of the printing industry trends, because it is constantly growing. There are many to uncover and try, so we need to keep up with developments. What is the most attractive trend for you?