LiveArt Blog

How to Run a Successful Print on Demand Business on Shopify

By 2025, the t-shirt printing industry was forecast to reach up to 3.1 billion dollars in value. This shows that the print-on-demand business is here to stay, and it's still growing. If you want to make money with a POD e-commerce model, it's best to get started asap. Start building your store to take advantage of this lucrative industry.

This article will teach you how to start a print-on-demand business and what you need to do to succeed. 

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What is Print on Demand

Print-on-demand or POD is an e-commerce business where you work with suppliers to sell customized products with your design and brand. Most POD businesses sell customized t-shirts, uniforms. bags, mugs, phone cases, and hats. 

Like Dropshipping, there is no need to keep an inventory of the items. All you need to do is choose a set of products to sell, focus on creating great designs, and marketing your store to the target audience.

For order fulfillment, POD service providers such as Amazon, Printful, and Zazzle can take care of that. With Printful, you pick products that you want to sell to your Shopify store, insert a customized design, and Printful fulfills and ships the order for you.

Some of their products include clothing, embroidered shirts, kids' clothing, masks, tote bags, accessories, etc.There are no upfront costs for connecting your Shopify store to Printful. Simply create a Printful free account, install their app on Shopify, connect your store and add your products. t's a similar process with Zazzle, except that they don't have a mobile app. Zazzles does have an online marketplace that allows you to sell directly from their site.

Is Print on Demand Profitable?

According to Shopify, print-on-demand businesses can make about $500 per month and more depending on how much time you're willing to spend managing your business. 

If you want to generate more revenue, it's not enough to just put up a store. You need to get the word out and market your store to the right audience. You need to create more awareness for your brand to make a profit running a print-on-demand business. No matter how good your design is, you may not be able to sell if you don't reach out to your target audience. Additionally, it would help to have attractive designs and functional tools to make it easier for your customers to order and customize products they want to purchase.

Is the print on demand profitable? Business owners who take this business seriously can make more money. You can succeed and possibly make a fortune so long as you are goal-oriented and maximize the available resources that can help you generate more revenue. One such resource is our LiveArt HTML5 Product Designer that you can integrate with your Shopify Store. 

How to Choose Your Niche

Picking a niche is essential to running a print-on-demand business as that can help you position yourself as an expert. When choosing one, ensure that you take into consideration the profit you'll make and following your passion. Research the market first to see what type of products are selling well, and then make a shortlist of products you think will be more profitable. It would also help to sell products you actually believe would sell more. For startups, we recommend narrowing your niche so you can penetrate the market. You can always expand afterward.

Google TrendsAmazoneBay, and Etsy are great resources to help you look for profitable POD products. You can also try making a list of your hobbies, interests, passion, and experience in the retail world. Professional experience can significantly help too. As much as possible, find at least one or two niches to establish loyal customers. A solid niche ensures a particular market would want to buy from your business instead of the competitor.

How to Start a Shopify Store

Before building a Shopify store, take time to think about what your goals are first. What are you trying to achieve? How much do you intend to make per month? What will be your marketing strategies to help you achieve sales targets? Your goals and targets serve as your guide to generating more revenue and growing your POD business. 

To get started, you only need to sign up for Shopify. Ensure you have the basics covered, such as the store name, business logo, or a brand one-liner. The step is to add the products you want to sell. Upload high-quality photos to attract more customers. Compelling product descriptions can also help. Set the price, work on the payments, checkout, and shipping. 

Make selling easier for yourself and your customers by integrating our online product design tool into your Shopify Store. Whether you're selling bags to shirts and stickers, our product designer can help. It's also suitable for screen printing, DTG, engraving, sublimation, and vinyl cut. Your customers can easily personalize the products they want with premade templates, designs, colors, fonts, and artwork. They can also preview it before placing an order. Once they completed their orders, you receive a high-resolution print-ready vector PDF output which you can use for production. It's so simple, easy, quick, and automated.

Start Selling With LiveArt HTML5 Product Designer

Our LiveArt HTML5 product designer tool is an indispensable tool for your Shopify store. It can help you automate your workflow and avoid incorrect files or not being suitable for printing. We have the best solution to help you effectively and efficiently run your print-on-demand Shopify Store. It's simple to use and developers-friendly, so you can quickly integrate it with other tools. We're also happy to provide free support to all of our clients for three months until you run your Shopify store like a pro. Try our demo today!

Customer experience for printing industry: Effects and Importance

Customer experience is the result of their interaction with your brand. In other words, it is your customers’ perception of your services and business. Nowadays, every printing company aims to provide a memorable impression on consumers from website navigation to product or service delivery and quality support. Good customer experience play a crucial role in today’s marketplace. If some of your customers are dissatisfied, you risk being uncompetitive. Do you know the effects of poor customer experience?

Man holding a pencil and grading a service

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Leads don’t become your customers

If you provide bad customer service for your leads, you will never get desired conversions. Imagine that your lead filled the feedback form or asked about buying your products and need to wait for a long time or, in the worst case, never hear back. Will this lead come back again to your site or write to you again? You know the answer. Every lead wants to be heard and needed. The best practice is to answer them within 24 hours. Do not forget to show your interest, say thanks, and try to solve your lead’s problem if needed.

 

Loss of reputation and respect

Your brand reputation is essential for your printing business. In the case of bad customer experience, this is the first thing to suffer. If you are not listening to your customers carefully or you are not ready to deal with their problems, they will quickly share their feelings with others. For example, negative reviews on trusted sites or social media posts. This information will spread rapidly with others, and the entire world will consider your business as the most terrible. 

 

They will choose your competitors 

If your customers are displeased by your brand, they will go to your competitors, who offer more qualitative and trustworthy service. As a result, you lose your website traffic. Gaining back the trust of customers who have chosen your competitor is challenging and very hard.

 

You can lose your employees

If your brand reputation leaves much to be desired, your employees will consider quitting the job and finding more worthy. Imagine, you risk losing not only customers but also people who work with you. Sounds scary, right?

 

Good customer experience is vital for businesses that have built their brand name and for those who only start their way. Try to know your customers, create an emotional connection with them, and take into account every feedback. 

Printing Industry: Top trends for 2020

The printing industry is growing because our technologies are evolving. Printing business tries to keep up with the times matching with the trends and meeting customer’s needs. Over the years, the requirements are increasing and the market is more competitive. Here is the list of printing industry trends you can take into account to stay remarkable and grow your brand.

 Printer printing designed A4 paper

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3D Printing

Business owners consider the potential value of 3D printing. It is fast and accessible. It is reshaping all the industries around so that you can add value for your web to print business. In the past, customers had to wait a week to get the product and chose the company based on how quickly it can deliver the product. So to stay competitive many printing companies try to embed 3D printing to create and deliver products quickly.

 

Personalization

Consumer behavior has changed during the last years. Now purchased process requires more personalized experience. Customers want to buy products designed by themselves. Therefore web to print companies offer templates, add features for customization: custom text or own artwork, for example.

 

Web to print software providers

Business owners now are partners with web2print software providers. Complete solutions they offer power up eCommerce business by adding web to print storefront. This partnership helps customers to track the shipping progress, increases the convenience of the design process and makes transactions easier. We can expect extensive growth of e-Commerce in 2020 and respective web to print companies are ready to offer their services. 

 

AI

Artificial Intelligence is getting into every aspect of our lives. The use of AI in the printing industry improves customer experience by offering customized direct mails, screen printing, real-time data, algorithms that reduce humans errors, and network security. With the power of AI, you can handle manual jobs like order processing, quality check, printing and more.

 

Sustainable printing

Due to the high level of carbon emission footprint printing and packaging industries try to reduce it. Being eco-friendly is a trend nowadays. Paper bottles, recycled paper, the treeless paper will rule in 2020. The main goal of printing industries is to add sustainability to the process, and they can easily do this because you only print what you need and when you need it.  

 

To sum up, this is not an end list of the printing industry trends, because it is constantly growing. There are many to uncover and try, so we need to keep up with developments. What is the most attractive trend for you?