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LiveArt Blog

Why product personalization is so important for your business?

 

Nowadays, everyone wants something special, no matter it is clothes, food or apartments. Modern consumers want to have the ability to buy custom things that fit their individual preferences and needs. If you want to make your business more competitive, use the power of product personalization. So how it affects your business, and why is it so crucial?


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Customers appreciate things that are made just for them

When you have a choice to buy the mass market thing or purchase something that is tailored to you, apparently you will choose the second one, because you can feel more in control. So, If you allow your customers to buy custom products they want, they will value it and definitely will come back again. Product customization delivers customer experience and increases customer loyalty and satisfaction. Thus, it is a proven business strategy that will drive regular customers, not one-time ones.

 

Your customers are different

No matter what you sell: online products or physical, you should know that your customers have various needs and desires. Understanding that your customers are different is essential when you create a product that can be liked by many people. When you want to create a product for everyone, you will just create it for no one. The perfect solution is to customize your product to fit different segments of customers instead of being generally suitable. To correctly identify your potential customization opportunities, create user personas. In this way, you can genuinely understand your customer’s pains, goals, and needs. 

 

Increase personalized experience

When you place the design process in the hands of your customers, you give them an opportunity to choose the desired color, textures, artwork, add text, and much more. The more custom options you provide, the more valuable and fascinating customer experience you get. You create a connection between the buyer and the product, in this way, your brand grows. 

 

Increase competitiveness

Selling products that are unique make you more competitive on the market. Moreover, customers are willing to pay up to 20% more for custom products. So that delivering your customers what accurately they seek is a proven way to increase sales. Once you claim your company as a brand that offers unique products, your competitors will need to strive to catch up with you. 

To sum up, it is vital for your business to be able to compete in today’s market. The only marketing strategy may not be enough. You should deeply understand to whom you are selling. Personalization is a perfect way to learn about your customers and their needs and finally become popular and demanded on the market.

5 Reasons to Make Your Product Customizable Online

No matter how your product is unique, it is time to ensure it can be customized by your customer. Whether it is a color change or addition of text or pattern, in most cases, customers see it as a way to make their beloved product one of a kind. In this article, we will cover the top five reasons to allow product customization on your site right away.

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Reason 1. Researchers say custom products are the future
According to a research report from Deloitte, over 40% of the customers seek a personalized product. In practice, if you are still not offering the customer a choice for customization you are likely to be outplayed by those competitors who are offering it.

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Reason 2. Personalized means more value
It is also known that the customers are likely ready to pay more for the product they have built on their own. Several studies prove that customers are inclined to overpay for the bespoke product, justifying the price raise by having the purchased item their very own. In most cases, you can also upsell additional services like the artist assistance, dedicated support or a priority service.

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Reason 3. Secure, repeatable sales
According to LiveArt's observations, the customers are more likely to return if their experience with the design tools was fun, the checkout went smooth, the product was good, and delivery went just fine. They will return and re-order their design. Luckily, online design tools allow saving designs, sharing them to social networks, and re-order anytime later. The bulk order forms are also a nice point of sale places where customers can easily make group orders.

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Reason 4. Being closer to the customer
Customers become more emotionally involved and attached to the product they've made their very own. By putting certain efforts into the product development, which they've become part of, the client is more likely to complete the purchase rather than drop off. If they did not like anything, you are more likely to receive the feedback. Even if the order was dropped, your e-commerce can follow-up the user to complete their design or share the feedback about the experience, what went wrong, etc.

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Reason 5. Streamline your orders queue
We hear these stories every day - the orders are coming slowly, customers are never sure what they will receive, the design proofs are taking forever. With an online product design tool, you can drastically reduce this time and make orders go faster.

Now that the Mass Customization is no longer a future perfect buzzword, but a well-established reality, offering online product customization is something you can do right away and gain an instant momentum in sales and your brand marketing. The brands cannot be wrong, and it is time to join them for the future of the product personalization.