Virtual occasions during quarantine: How your custom web to print store can be a must have

A lot of things happened in 2020, and the fact that now almost the whole world in quarantine is not an exception. But we all deserve to celebrate the birthdays of our relatives and friends, go to parties and spend time with our family. Also, all graduates want to be able to attend the graduation ceremony. After all, this event happens only once in a lifetime.

Since physically, people cannot see each other, they try to celebrate everything online using such popular tools as Zoom, Discord, Hangouts, and others. Everyone needs to make these days unique. That is why opening an online custom web to print shop for virtual occasions could be a good start for your business if done right and on time. We have collected several events for which custom products may be beneficial.

 

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Graduation

The graduation ceremony is a dream of every student from the moment he enters school. Some educational institutions postpone this holiday to better times. But still, some dare to organize the graduation online. Custom things can help to make this essential day special. For example, you can order personalized t-shirts with inscriptions that connect your memories with the school. Perhaps your school has a slogan that can be added to a t-shirt, which will help raise your spirit. Even if there are people who want to wear a dress or a suit, a custom t-shirt will then be a great reminder of your best school times.

To raise the festive mood, parents can decorate a house or yard in honor of your graduation. And then custom things can be a must-have for this. Relatives and friends often give gifts, for example, an album with school photos or personalized mugs, etc.



Birthdays

Now people celebrate birthdays online more and more often, gathering the closest people in Zoom. So why not make this day bright and memorable? Decorate the room with photos, dress personalized clothes, or offer a professionally decorated cake. For example, you can print pictures on edible paper or add 3D elements. You can also send online invitation cards to your friends. Also, you can use ready-made templates or design them from scratch.

If the birthday person tries to make this day a wonderful one, then the invitees should try as well, and as everyone knows, they give presents. No matter whose birthday you are celebrating, custom products could be a lovely gift to send them. For example, you can gift personalized jewelry with birthday date engraved or custom huddie with exciting artwork. The sky is the limit! Now you can gift even the most unusual thing.

 

Family reunion

One of the essential holidays is a family reunion. Family is always something crucial and respectful for each of us. Do not miss the opportunity to feel together during such a difficult period. You can order T-shirts for the whole family with a photo of each family member. Then you are welcome to create videoconference in Zoom or Discord and enjoy the fact that you are together.

Also, you can order personalized dishes for each family member and have dinner online. Such things will be relevant even after quarantine, as you will gather for a family dinner or just to spend time together. Such a process would be more enjoyable with custom things.

 

Team-buildings

The problem of non-working communication appeared when many companies began to work remotely. Everyone is sitting at home, with no opportunity to go to a kitchen with a colleague, drink a cup of tea with cookies, and discuss the latest news.

Team building has always been popular to strengthen the relationship of the team. And find new acquaintances in the case of a large organization, where people often do not intersect. During quarantine, this is also realistic. Companies that care about team spirit and their employees often make personalized gifts with embroidered company logo and person name. During isolation, the mood of employees is imperative since it affects the work so that such gifts can be very appropriate and fun.

 

Parties

And finally, we all look forward to the moment when it will be possible to meet friends and have a party. An online party can be no worse than a regular one if you take care of it. Send out beautiful online invitations personalized for each of your friends, buy delicious food, and find great music. You can even have an online pajama party and compete whose pajamas will be designed the most interesting.

 

As you can see, life during quarantine continues, and people can have fun and celebrate essential events online. Therefore, collect beautiful templates, come up with beautiful designs, think about custom things. These improvements can let your customers create personalized things that can help make such essential occasions happier and bright.

Feel free to contact us if you need any assistance or have questions about starting an online web to print business! 



4 Ways you can save costs using web to print tool

Whether you are selling business cards, t-shirts, or jewelry, you may wonder how to reduce business printing costs. According to the research, every company spends money on printing approximately 1-3% of their annual revenue. How many times you or your clients face the problem of design errors and the need for rework? Nowadays, everything is going online, and printing business is not an exception. But even doing your printing business online can be wasteful. Maybe it is time to consider adding a web to print tool to your website? Here are 4 ways you can save your money using it.

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1. Time-saving

It is truly said that time is money. Web to print tool gives automation to the whole process. Customers can choose the product they want to personalize, use pre-design templates, and place the order in a few clicks. No long queues and irritated customers. Everyone can order the product anytime and anywhere.

 

2. Fewer fulfillment errors

The human factor is the most common cause of errors in any filed. In the printing industry can be a lot of human errors because all the fulfillment work is done manually. With the web to print software, you can reduce this amount of mistakes. As a result, you get fewer returns and more satisfied clients. 

 

3. Fewer outcomes per material

How do you know how many items you should produce? Did you have unsold items left? Embedded web to print tool reduces the number of unused goods because all orders occurred only on an as-needed basis. You do not need to print a large number of products in the hope that someone will buy this. Moreover, this is the first step to become more eco-friendly as we know our planet suffers from pollution.

 

4. Faster processing of customer design order

Web to print tool cut down on communication and the order process. Instant design proof allows your customers to make sure that they order what they need and enable you to make sure that you perform the order correctly. You do not need to spend your time figuring out the design, size, or color. 


To conclude, web to print tool can be beneficial for your business. Imagine that you can spend saved money on marketing strategy or improvements for your website and gain more customers. You will not know until you try. If you have decided to take your business to the next level, feel free to contact us.

Customer experience for printing industry: Effects and Importance

Customer experience is the result of their interaction with your brand. In other words, it is your customers’ perception of your services and business. Nowadays, every printing company aims to provide a memorable impression on consumers from website navigation to product or service delivery and quality support. Good customer experience play a crucial role in today’s marketplace. If some of your customers are dissatisfied, you risk being uncompetitive. Do you know the effects of poor customer experience?

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Leads don’t become your customers

If you provide bad customer service for your leads, you will never get desired conversions. Imagine that your lead filled the feedback form or asked about buying your products and need to wait for a long time or, in the worst case, never hear back. Will this lead come back again to your site or write to you again? You know the answer. Every lead wants to be heard and needed. The best practice is to answer them within 24 hours. Do not forget to show your interest, say thanks, and try to solve your lead’s problem if needed.

 

Loss of reputation and respect

Your brand reputation is essential for your printing business. In the case of bad customer experience, this is the first thing to suffer. If you are not listening to your customers carefully or you are not ready to deal with their problems, they will quickly share their feelings with others. For example, negative reviews on trusted sites or social media posts. This information will spread rapidly with others, and the entire world will consider your business as the most terrible. 

 

They will choose your competitors 

If your customers are displeased by your brand, they will go to your competitors, who offer more qualitative and trustworthy service. As a result, you lose your website traffic. Gaining back the trust of customers who have chosen your competitor is challenging and very hard.

 

You can lose your employees

If your brand reputation leaves much to be desired, your employees will consider quitting the job and finding more worthy. Imagine, you risk losing not only customers but also people who work with you. Sounds scary, right?

 

Good customer experience is vital for businesses that have built their brand name and for those who only start their way. Try to know your customers, create an emotional connection with them, and take into account every feedback. 

Printing Industry: Top trends for 2020

The printing industry is growing because our technologies are evolving. Printing business tries to keep up with the times matching with the trends and meeting customer’s needs. Over the years, the requirements are increasing and the market is more competitive. Here is the list of printing industry trends you can take into account to stay remarkable and grow your brand.

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3D Printing

Business owners consider the potential value of 3D printing. It is fast and accessible. It is reshaping all the industries around so that you can add value for your web to print business. In the past, customers had to wait a week to get the product and chose the company based on how quickly it can deliver the product. So to stay competitive many printing companies try to embed 3D printing to create and deliver products quickly.

 

Personalization

Consumer behavior has changed during the last years. Now purchased process requires more personalized experience. Customers want to buy products designed by themselves. Therefore web to print companies offer templates, add features for customization: custom text or own artwork, for example.

 

Web to print software providers

Business owners now are partners with web2print software providers. Complete solutions they offer power up eCommerce business by adding web to print storefront. This partnership helps customers to track the shipping progress, increases the convenience of the design process and makes transactions easier. We can expect extensive growth of e-Commerce in 2020 and respective web to print companies are ready to offer their services. 

 

AI

Artificial Intelligence is getting into every aspect of our lives. The use of AI in the printing industry improves customer experience by offering customized direct mails, screen printing, real-time data, algorithms that reduce humans errors, and network security. With the power of AI, you can handle manual jobs like order processing, quality check, printing and more.

 

Sustainable printing

Due to the high level of carbon emission footprint printing and packaging industries try to reduce it. Being eco-friendly is a trend nowadays. Paper bottles, recycled paper, the treeless paper will rule in 2020. The main goal of printing industries is to add sustainability to the process, and they can easily do this because you only print what you need and when you need it.  

 

To sum up, this is not an end list of the printing industry trends, because it is constantly growing. There are many to uncover and try, so we need to keep up with developments. What is the most attractive trend for you?

How to Advertise Your Magento Web to Print Business

If you are reading this article, it means that you started your web to print store with Magento. In case you have trouble with your brand visibility, you are in the right place. But, first of all, you should decide what makes you valuable and eye-catching on the market. Is it unique custom products, well-designed web pages, reliable support, or attractive pricing plans, etc.?

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All of these things have an impact on your prospects. In most cases, people think that having a custom product builder integrated with popular eCommerce platforms is enough. Using the Magento product designer tool requires the implementation of practices that can market your Magento web to print business successfully. 

Feel it as a customer

Before you start selling any product or service to others, use it yourself. Does your business service solve the problem of your target audience? Do you like the design? Is it convenient for you to use the online store? In other words, is it user-friendly? Using your service as your customer, you may identify missed points and therefore improve it in these respective areas. 

Optimize it

If you want people to notice you, you need to make it easy to find you. To get more visitors through organic search, you should optimize your online store to the latest SEO standards. Use organic keywords, prepare useful content for your audience, create a positive user experience, optimize your website for conversions. Moreover, you can try to do it simultaneously with paid marketing. This tactic will create a better relationship between your online web to print store and search engine. 

Be valuable

Take care of your customers. Useful guides or tips can help you get more engagement and increase your audience. If they know that helpful information appears on your site regularly, they come back again and again. For example, you can tell them how to match the custom t-shirt with other clothes. 

Share on social media

Pay attention to promoting your Magento web to print store in social media. Facebook, Instagram, Linkedin, Twitter, Quora, and Pinterest rule our world. People spend their time there for the whole day, so it is an excellent chance for you to build and spread your brand’s name.

Use video marketing

People find it easier to perceive information through video than through text. Therefore, you can use the power of YouTube and create exciting videos and explain more about who you are, what your product is, and how it can be useful for your customers. Do not forget about entertaining content. 

Do you have an online web to print store? Feel free to contact us to integrate our Magento online design software.

How to choose the right eCommerce platform for your web to print store

Since the printing industry is developing rapidly, almost everyone tried to open their own print business. With the development of technology, our daily lives have changed. In the modern world, no one wants to waste time. Therefore, everything is going online, and printing is not an exception. If you decided to go online with your web to print store, this checklist is for you. We prepared a few points you should take into account when choosing the eCommerce platform for your web2print store.

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First of all, let’s get acquainted with existing platforms. Magento, WooCommerce, OpenCart, Shopify work well with web to print business. You can choose any of them, but consider functionality depending on your needs.

Magento

Magento is one of the largest e-commerce platforms on the market. It is trusted by popular brands such as Cisco and Nike and has more than 350 000 users. Magento has a lot of remarkable features, such as price management, flexibility, custom design, and cloud deployment. With Magento, you can achieve the desired functionality using customized templates. Moreover, wish lists and better price suggestions help to increase customers engagement. Also, it is mobile and SEO friendly.

Woocommerce

Woocommerce - is an eCommerce plugin for WordPress. It is an open-source plugin so you can host it anywhere. The great thing about WooCommerce that it is very secure. It provides updates regularly and is compatible with WordPress versions. WooCommerce has many themes that you can modify. Besides, this platform is easy to use and learn. And one of the main advantages of WooCommerce is that it is free. You just need to download the plugin and start your business upgrade.

OpenCart

OpenCart is also the right choice for your eCommerce business. It offers many features including perfect order processing and easy to use admin panel. In general, the OpenCart interface is simple and straightforward. OpenCart has a good set of themes and modules. This platform provides many payment methods such as Amazon Pay, World Pay, PayPal, and more. OpenCart has perfect support and very clear documentation with screenshots to make user’s usage easier.

Shopify

Shopify is a reliable solution for already existing eCommerce business as well as for those who are going to build an online shop. Shopify is simple to use platform with a modern and friendly interface. Shopify provides usage of different sales channels such as Facebook, Messenger, Amazon, eBay, Pinterest, so that it can improve your sales like a shot. It gives you a dropshipping opportunity with an extensive range of dropshipping apps. Likewise, Shopify supports many payment processors. It comes with inbuilt services such as Amazon Pay, Apple Pay, and PayPal.

So how to choose the eCommerce platform for your web to print store?

Check if it meets your needs

First of all, you should understand what your main requirements are. What should the platform provide? What would you not want at all? Once you decided, start exploring existing platforms and their features. Many of them offer a free trial so that you can accurately understand if this is what you were looking for. Also, you can connect with support and sales staff and ask questions to get a better understanding of what the platform provides.

Compare costs

Most eCommerce platforms are paid. You need to check what is included in the payment to make sure that you are investing in what you really need. Very often, eCommerce store builders offer different plans like basic, standard, and premium. That means that each plan upgrade is accompanied by an additional set of features.

Platform usability and functionality

When we talk about usability, it means that you can work without the need to learn a lot of coding or be aware of the technologies. So you should have the ability to set up, navigate, and use the platform easily. The interface of the platform should be intuitive and user-friendly so that you can concentrate on promoting your business instead of spending your precious time to learn the platform.

Support

When it comes to platform setup or some platform upgrades after your online business growth, you may need some help. So, please, make sure that the support staff of this platform will give you qualified assistance with answering your questions and solving the problems.

To sum up, when choosing a platform for your web to print business, consider all points, ricks, and features. Save your time and money and take it seriously. It is essential for you to study all aspects of your business. Good luck!

Which points when choosing the eCommerce platform for your business are the most vital for you?