LiveArt Blog

Seamless LiveArt HTML5 product designer integration with Shopify available for web to print store owners!

 (Mockup psd created by freepik - www.freepik.com)

 

Personalization is now a trend among customers, allowing a new way to purchase favorite products online and being an integral part of businesses that want to stay competitive on the market. 

As a print shop owner, you are likely to thrive in offering your customers a straightforward customer journey when they want to buy products online with their design and specifications. Sometimes it is hard for your customers to explain what custom design they want, and it may be hard for them to understand the final product look. As a result, you need to spend much time talking to your client, trading many messages, and showing dozens of mockups to understand their needs, which is a very time-consuming process for both parties. Allowing your clients to create designs themselves in real-time using an online product design tool with the live preview can help you streamline your business orders, minimize production costs and satisfy your customers' needs.

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Nowadays, the most common way to start an online shop for your decoration industry is to start it with simple eCommerce platforms such as Shopify, Magento, or WooCommerce. These platforms are popular for their simplicity to install and launch and allows you to start selling your products quickly. Shopify, though, is becoming the most popular platform among online merchants in recent years. 

Although Shopify is one of the leading platforms, it still does not have enough product design apps compatible with it, allowing online product personalization tailored to specific print businesses. We had many requests from store owners looking for the Shopify product design app modified to their liking or implementing a unique customer journey. As a result of many custom projects and internal development, we are happy to announce that LiveArt can now be seamlessly integrated with Shopify! Now you can easily set up your Shopify account, integrate our LiveArt HTML5 designer with its own LiveArt Control Panel, set up the products, start selling and collect orders with print-ready output. Streamline your orders as much as possible while being able to customize the whole process!

What can you sell with LiveArt HTML5 Product Designer on Shopify?

Our designer is suitable for any kind of decoration industry. Here are the most popular products that customers can personalize in the Shopify store:

     - team uniforms

     - apparel

     - socks

    - stickers

     - signs

     - jewelry

     - promotional products

     - and much more

Our designer component is very flexible and allows you to set up resizable or non-resizable products and any type of colorizable products. Our professional team can prepare the product according to your needs and specifications with more than 15 years of experience in the web to print industry. Should you require the user's design to be limited to some non-rectangular shape or add any textures like shadows to make the product natural, allow multiple editable areas or add gradient support, etc., we are acknowledged to do this relying on SVG technologies and our experience. Nevertheless, even by integrating our solution, you will get a ready set of product template samples that you may use to build your product catalog.

What will you receive?

LiveArt product design tool is based on the HTML5/JS stack of technologies and is responsive to all screens. The application works on mobiles, tablets, and desktops, which allow your customers to personalize their products on the go at any time. 

Our online product designer features its own LiveArt Control Panel that allows you to link your Shopify product with LiveArt and configure the product itself to make it customizable. With LACP, you can easily set up many product locations such as front, back, sleeves, as the solution's functionality supports complex product personalization. What's more, you can configure the editable and printing area according to your needs or add product masks. Additional options such as material type, orientation, etc., or restrictions for customers are also configurable via LACP. As the printing quality is one of the main aspects of the web to print business, you can easily configure minimum DPI quality for images and artwork your customers upload to the design to meet print quality standards on the final output. In addition, you can enable team names and numbers roster support if you want to sell sports uniforms and configure the product sizes you are planning to offer.

The LiveArt Control Panel also allows you to manage colors, an artwork gallery, add your fonts, create and set your own pricing rules. You can also create premade templates and design ideas and thus improve your customers' experience significantly. Ready designs can help your customers personalize their products faster by getting the idea of what they like and quickly making some minor tweaks to customize the design according to their preferences. The admin designer can also impose some restrictions, like not moving elements outside a specific area. 

Once your customers prepared the design and checkout, you will receive all order details in the Shopify admin area with high-quality PDF output files you can use for production. Should you require any other kind of output such as another file format, custom DPI, or add some cut masks or bleeds, our team can easily tweak it according to your specifications. 

As a store owner, you can customize the solution to match your shop style, grab customers' attention and stand out from competitors. LiveArt HTML5 product design tool has an open-source HTML/CSS, which you can white-label, customize and extend to your liking. While a completely custom UI is possible via configurations, you may also request adding new features transforming the designer into a versatile production tool.

 

LiveArt still has many other features useful for your web to print business which we developed over the years based on our deep technology and industry knowledge. Feel free to request a LiveArt for Shopify demo session, and welcome to send your product samples so that we could make the demo as close as possible to your market needs.

Contact our sales team if you would like to integrate LiveArt HTML5 product designer into your Shopify store or have any questions you might require clarifications on.

Checklist: 10 Questions to Ask Before Choosing Web to Print Solution

The web to print industry, along with the product customization era, is developing rapidly. Printing business owners thrive on staying competitive on the market, trying to satisfy their customers and provide them a unique experience. Modern customers want to buy custom products that fit their needs and allows self-expression. Thus, web to print tools became an integral part of online shops when you want to sell personalized products.

Considering adding an online product designer is a serious step that might be tricky sometimes for both brick and mortar businesses and eCommerce ones. To make your evaluation process effortless, we prepared a detailed checklist for choosing a web to print solution that should satisfy your business needs and streamline your orders.

 

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What product types and printing methods are supported?

The first thing to get to know when choosing an online product design tool is what kind of products it supports. Check whether the tool will allow you to set up and configure products you would like to sell. It is also essential to know whether the software allows multiple product sides. For products like decals, signs, or banners, one-sided product support may be sufficient. However, if you sell uniforms, apparel, business cards, stickers, etc., multiple side support becomes a crucial part of the product personalization process. 

Make sure that the software supports the printing methods that you use in your printing business. Here is the list of popular printing methods for custom products:

    - Screen Printing

    - DTG

    - Sublimation

    - Vinyl Applique

    - Vinyl Cut

    - Embroidery

    - Engraving

Mainly, product design software shall support standard printing methods, but some tools could be developed and aimed for specific printing methods and may not fit your needs. This part is essential to clarify because some printing methods require additional tool configuration. For instance, if you print t-shirts using screen printing, then you should control the number of colors your customers use in their designs. This flow may require custom pricing rules configuration depending on the number of colors to ensure an accurate quote. An embroidery or engraving method may require custom tweak setups like digitization or only black and white color support.

 

Can it be integrated with eCommerce platforms? 

Nowadays, the most common and straightforward way to start an online shop is to use eCommerce platforms like Magento, Shopify, WooCommerce, or nopCommerce, rather than building a website from scratch. Ensure that the product designer you want to use for your web to print business can be integrated with the platform you are currently using for your shop or are planning to use. It is also essential to clarify whether the product designer plugin is compatible with standard eCommerce themes. Usually, web to print companies provide front and back demo access for clients to test how this works in practice or suggest setting up a demo trial. Check whether the existing features fit your needs the best.

One of the crucial parts of the online business process is managing product designer assets such as product images, premade templates, colors, fonts, artwork galleries, and customers' saved designs. This managing process should be convenient and flawless for you. Thus, ask whether the company provides documentation or has any video explanation about using the admin panel and the designer.

 

Can it be used as a standalone designer?

Although eCommerce solutions are very perspective in web to print business, some printing business owners prefer standalone solutions to eCommerce-based. Let’s see why and start with a definition. A standalone app is an application that can work independently and does not require anything else to be operational. This kind of web to print tool gives more freedom and abilities for in-depth managing and advanced functionality as required per your business needs. Due to its independence, the software can be integrated into any website and used for web to print development, including complex workflows. For developers, it is essential to have software that works seamlessly and does not conflict with the main application.

If you feel that your business needs require software that can be completed independently and can collect the designs without the eCommerce integration, then a standalone web to print app will get the job done. For a standalone version, the designer can be embedded to the storefront page and managed via configuration files such as JSON structures or a simple standalone admin area. In this case, it would be helpful to ask vendors how you can manage your products, assets, and designs.

For web to print providers managing the designs is a crucial part of the printing process and requires automation as much as possible. For instance, you may need to collect all design information you can send via email to your customers and contact them back about their order or save the design ID for later use. You may also require to have a simple checkout like Foxy.io for saving order information. Ensure that the flow you get with a standalone solution will allow you to manage orders effortlessly. Once you sure the solution meets your needs, you may also inquire about integrating the designer with eCommerce platforms.

 

Is the tool easy to extend and customize?

Just like your customers want to have custom products, you may also like to have a solution you can customize and extend according to your needs and liking. For instance, you may require to translate the interface to the desired language, update visual styling, add new labels or add your custom logic. Ensure that the product design tool you consider buying is open-source, and its code allows you to extend UI controls, modify HTML and CSS or use tool API. Having the ability to modify the solution allows you to have control and customize it to provide the most desirable experience for your customers.

 

Are the custom development services available? How can I extend the functions? 

Sometimes out of the box solutions companies provide may not meet your needs fully. For some rocket science business ideas with specific customer journeys, default web to print apps does not fit. Unique UI/UX, custom workflow different from off-the-shelf solution, specific variable data printing setup, custom production output are the things that may require additional development. To give birth to your unique business idea, inquire about custom development services in vendors.

For example, LiveArt provides customization services for custom eCommerce and web to print solutions development, UI/UX development, custom production output, advanced B2B solutions, etc.

Depending on your needs, the company may suggest extending the existing functionality by adding a new feature or offer a complete custom web to print solution development.

In case the company can develop the solution tailored to your needs, ask what is required from your side. Usually, companies start the requirements analysis to discover your issues and pains. What will significantly simplify the elicitation process is the specification document. This document should include functional and non-functional requirements and also can be complemented with UI/UX mockups. In short, this document will be a guideline for the developers to implement the scope of work correctly. 

Ensure you have complete source code ownership if the company develops a custom web to print solution according to your requirement.

 

Does the web to print tool offer a live preview?

Most modern product design configurators are featured with a live preview. When the customer adds text, artwork, or selects product color, all changes are reflected on the product immediately. Having this feature can be valuable for your customers as they can personalize their products in real-time and check whether they like it before they place the order.

There are three kinds of previews: 2D, 3D, and AR preview. A flat 2D preview is sufficient for products like signs, stickers, or any other flat product. If you have products such as phone cases, bottles, or uniforms and want to provide your customers a better look and feel of the personalization process, you will benefit more from 3D preview. The difference between these previews is that 3D preview allows you to rotate the product 360 degrees and looks closer to the real product. 

Some companies offer 2D preview by default however can develop 3D preview support by request as additional customization. Find out all details about the preview in web to print solution provider you choose. You can ask them to set up your products for the personalized demo and test whether the preview they offer is suitable for you. 

Finally, the AR preview (Augmented Reality) offers a previously unavailable natural feel of the customized product. It perfectly works for almost any product type. What's more, customers can use their mobile devices to see a 3D mockup of the customized product in their environment.

 

Can I colorize my product templates or artwork?

The ability to colorize product templates or artwork is an integral part of the personalization process. As a printing business owner, you need to understand whether the product designer tool provides such a feature. To be colorized, product templates and artwork should be in vector format. Usually, web to print companies use SVG format. Thus, you may need some time to provide files in the required format if you do not have them at the start.

Some vector files cannot be used as-is to be colorized and require preliminary preparation. The complexity of this process depends on whether the vector file is correct and what your requirements are. For instance, you want to allow customers to change only one color on the product, which might work for products such as t-shirts, hoodies, signs, and some promotional products. For products like uniforms, you may need to have multiple colorizable areas complemented with the ability to apply the gradient. 

The gradient is the best way to add depth to the design and make it more attractive. Depending on your customers’ desires, they may want to add a drastic gradient or make a more subtle transition. The best methods for printing gradients are screen printing, sublimation, and DTG, which are often used for smooth transitions and accurate blends.

Sometimes, customers want to have some complicated and eye-catching gradients on designs. For example, start with green color, change it to orange color in the middle and end with a red. To please our customers, LiveArt features a multiple stops support for colorizing products with a gradient. Thus, the product template may be colorized with two and more colors gradient with different transparency so your customers can create an appealing blend. Let’s take a look at the example below:

Multiple gradients feature in LiveArt HTML5 designer

Sometimes the product template or gallery images are not compatible with the designer company provides. In this case, inquire whether the company can undertake image preparation to look nice to the end customer and allow simple or gradient colorizing.

 

Does it support mobile and the latest grade browsers?

The COVID era boosted the usage of mobiles even more. Getting the customer experience right and retaining more clients means the product design tool should work seamlessly on mobile devices. People are also more inclined to buy online on mobiles rather than using PCs. As the design tool may have many features, it should be convenient for customers to customize products on small mobile screens. Check your customers’ overall flow and ensure the tool is comfortable in use and meets your requirements.

To provide the best experience for your customers, the web to print solution should also support the latest browser versions. It is essential to test the solution on modern browser versions to ensure this works correctly. You can also inquire about the list of such browsers in vendors. Commonly, this info is described in the documentation of web to print software.

 

What technologies web to print tool is written with?

Having a product design tool with an excellent interface that meets your requirements may not be enough when talking about the web to print solutions. To scale your printing business, you should offer your customers a stable, secure, and easy to maintain solution. It is crucial to know what underlying technologies vendors used for building a web to print solution you consider using for your online shop. If more than ten years ago developers built web to print solutions on Flash, all modern applications are built on HTML5 related stack. The underlying technology shall also allow an easy embedding of the product customizer application to your solution or website.

Technologies for image processing are essential too. In this technologically savvy time, it can be beneficial for web to print companies to rely on SVG format, an industry standard for vector imaging, including responsive apps for tablets and smartphones. SVG is a vector-based format that looks clean and nice on any device and any resolution, regardless of its size. It is also capable of being converted to production-grade output files such as EPS.

If you plan to integrate the web to print solution into your B2B site, it may make sense to inquire about the backend part of the product configurator. Is it based on PHP, Java, or any other programming language? Do you need to rely on any frameworks to enable a stable solution for your web to print shop?

 

What production output does the tool provide?

One of the crucial parts of an online product design tool is having a correct output to streamline the ordering process and minimize production efforts. The production-ready files shall be as prepared as possible for immediate print without any extra processes. Ask away which output format the web to print software vendors provide. Can they tweak the output only in raster formats such as JPG or PNG or produce vector files such as PDF or EPS?

Depending on the kind of products you are selling, you might require a specific DPI. Vector output files can be resized to the required resolution upon print sourcing, while raster images should have the required DPI configured beforehand. It is equally important to know which color profile the output files shall have. If you use output files for reference, an RGB profile should be sufficient, while a CMYK profile is often required for production-ready files as colors on the printed file are most approximate to those that customers use on the web.

Design post-processing also matters. You may need to have an extra layer on the bleeding area, add cutting masks, have SKU, or put any other additional information not generated on the preview but required for production purposes.

To understand whether the output meets your requirements, you may ask vendors to prepare the personalized demo to create the design, download output files and print them.

 

Enabling web to print solution for your online printing shop allows your customers to create personalized products. At the same time, you can minimize production efforts, streamline your orders, and stay competitive on the market. Consider the solution which can meet your and your customers' needs thoroughly.

With robust, flexible, and maintainable web to print tools, you can get more benefits and take your business to the next level. Follow the above checklist to facilitate the evaluation process and be more prepared for communication with vendors. Feel free to contact us if you have any questions or need more information about choosing the best web to print business solution.

 

 

Virtual occasions during quarantine: How your custom web to print store can be a must have

A lot of things happened in 2020, and the fact that now almost the whole world in quarantine is not an exception. But we all deserve to celebrate the birthdays of our relatives and friends, go to parties and spend time with our family. Also, all graduates want to be able to attend the graduation ceremony. After all, this event happens only once in a lifetime.

Since physically, people cannot see each other, they try to celebrate everything online using such popular tools as Zoom, Discord, Hangouts, and others. Everyone needs to make these days unique. That is why opening an online custom web to print shop for virtual occasions could be a good start for your business if done right and on time. We have collected several events for which custom products may be beneficial.

 

laptop and videoconference in Zoom with a lot of people, tablet, phone and watch on the table

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Graduation

The graduation ceremony is a dream of every student from the moment he enters school. Some educational institutions postpone this holiday to better times. But still, some dare to organize the graduation online. Custom things can help to make this essential day special. For example, you can order personalized t-shirts with inscriptions that connect your memories with the school. Perhaps your school has a slogan that can be added to a t-shirt, which will help raise your spirit. Even if there are people who want to wear a dress or a suit, a custom t-shirt will then be a great reminder of your best school times.

To raise the festive mood, parents can decorate a house or yard in honor of your graduation. And then custom things can be a must-have for this. Relatives and friends often give gifts, for example, an album with school photos or personalized mugs, etc.



Birthdays

Now people celebrate birthdays online more and more often, gathering the closest people in Zoom. So why not make this day bright and memorable? Decorate the room with photos, dress personalized clothes, or offer a professionally decorated cake. For example, you can print pictures on edible paper or add 3D elements. You can also send online invitation cards to your friends. Also, you can use ready-made templates or design them from scratch.

If the birthday person tries to make this day a wonderful one, then the invitees should try as well, and as everyone knows, they give presents. No matter whose birthday you are celebrating, custom products could be a lovely gift to send them. For example, you can gift personalized jewelry with birthday date engraved or custom huddie with exciting artwork. The sky is the limit! Now you can gift even the most unusual thing.

 

Family reunion

One of the essential holidays is a family reunion. Family is always something crucial and respectful for each of us. Do not miss the opportunity to feel together during such a difficult period. You can order T-shirts for the whole family with a photo of each family member. Then you are welcome to create videoconference in Zoom or Discord and enjoy the fact that you are together.

Also, you can order personalized dishes for each family member and have dinner online. Such things will be relevant even after quarantine, as you will gather for a family dinner or just to spend time together. Such a process would be more enjoyable with custom things.

 

Team-buildings

The problem of non-working communication appeared when many companies began to work remotely. Everyone is sitting at home, with no opportunity to go to a kitchen with a colleague, drink a cup of tea with cookies, and discuss the latest news.

Team building has always been popular to strengthen the relationship of the team. And find new acquaintances in the case of a large organization, where people often do not intersect. During quarantine, this is also realistic. Companies that care about team spirit and their employees often make personalized gifts with embroidered company logo and person name. During isolation, the mood of employees is imperative since it affects the work so that such gifts can be very appropriate and fun.

 

Parties

And finally, we all look forward to the moment when it will be possible to meet friends and have a party. An online party can be no worse than a regular one if you take care of it. Send out beautiful online invitations personalized for each of your friends, buy delicious food, and find great music. You can even have an online pajama party and compete whose pajamas will be designed the most interesting.

 

As you can see, life during quarantine continues, and people can have fun and celebrate essential events online. Therefore, collect beautiful templates, come up with beautiful designs, think about custom things. These improvements can let your customers create personalized things that can help make such essential occasions happier and bright.

Feel free to contact us if you need any assistance or have questions about starting an online web to print business! 



4 Ways you can save costs using web to print tool

Whether you are selling business cards, t-shirts, or jewelry, you may wonder how to reduce business printing costs. According to the research, every company spends money on printing approximately 1-3% of their annual revenue. How many times you or your clients face the problem of design errors and the need for rework? Nowadays, everything is going online, and the printing business is not an exception. But even doing your printing business online can be wasteful. 

If you have a printing business, you should provide an individual approach to every customer. Otherwise, you risk losing them. Besides the convenient and beautiful website and wide product range you offer, your customers wait for something that will help them to personalize unique products very fast and get what they want. This is why web to print tools were created for. Except providing a unique customer experience product design software can save your money. Here are 4 ways you can save your money using it.

Man holding a lot of money, and profit increase graph on the background

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1. Time-saving

It is truly said that time is money. Product design software gives automation to the whole process. Customers can choose the product they want to personalize, add text, choose artwork, or use pre-design templates, and place the order in a few clicks. No long queues and irritated customers. Everyone can order the product anytime and anywhere. The only thing you will need to do is to process the order, make a product according to the client's reference and send it.

For example, you can create a premade template for a business card and your customers will only need to enter their name, job title, and address into these fields.

 

Man holding a lot of money, and profit increase graph on the background

 

2. Fewer outcomes per material

One of the popular approaches of printing business owners is to produce some amount of custom-designed products and try selling them. However, how do you know how many goods you should produce? Sometimes, this may lead to unsold items and money lost. To prevent this, you can allow your customers to personalize products by themselves. This is the ideal moment, where online product designer can be indispensable.

Having this tool in your shop can reduce the number of unused goods because all orders occurred only on an as-needed basis. No matter what kind of product you sell - uniforms, t-shirts, business cards, stickers, or any promotional products. You will not need to produce a large number of products in the hope that someone will buy this. 

There one another good point from a marketing perspective. Being eco-friendly is a trend nowadays. So you can easily drive more engagement and attention to your brand. 

 

3. Faster processing of customer design order

Web to print tool cut down on communication and the order process. Instant design proof allows your customers to make sure that they order what they need and enable you to make sure that you perform the order correctly. You do not need to spend your time figuring out the design, size, text placement, or product color. Everything is described on the output files which contains the whole design preview.

These tools are compatible with a lot of shopping cart systems like Foxycart, WooCommerce, Magento, Shopify, BigCommerce, and others. Thus, you can easily manage your orders by having the customer's address, output files, amount and product, and its size, and even some customer's notes.

 

4. Fewer refunds

Unfortunately, during communicating with the client regarding the product design they want sometimes you can understand them incorrectly. The human factor is the most common cause of errors in any field. In the printing industry can be a lot of human errors because all the process is done manually.

Imagine, that you printed the design and sent the product to the client. And... they asked refund because the design does not meet their needs. With the web to print software, you can avoid this unpleasant situation for both of you. How? Every customer can check all changes in the live preview, so you can follow the design proof during printing. In short, the customer gets what he sees. 


To conclude, having a product design tool can be beneficial for your business. Imagine that you can spend saved money on marketing strategy or improvements for your website and gain more customers. You will not know until you try. If you have decided to take your business to the next level, feel free to contact us.

Customer experience for printing industry: Effects and Importance

Customer experience is the result of their interaction with your brand. In other words, it is your customers’ perception of your services and business. Nowadays, every printing company aims to provide a memorable impression on consumers from website navigation to product or service delivery and quality support. Good customer experience play a crucial role in today’s marketplace. If some of your customers are dissatisfied, you risk being uncompetitive. Do you know the effects of poor customer experience?

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Leads don’t become your customers

If you provide bad customer service for your leads, you will never get desired conversions. Imagine that your lead filled the feedback form or asked about buying your products and need to wait for a long time or, in the worst case, never hear back. Will this lead come back again to your site or write to you again? You know the answer. Every lead wants to be heard and needed. The best practice is to answer them within 24 hours. Do not forget to show your interest, say thanks, and try to solve your lead’s problem if needed.

 

Loss of reputation and respect

Your brand reputation is essential for your printing business. In the case of bad customer experience, this is the first thing to suffer. If you are not listening to your customers carefully or you are not ready to deal with their problems, they will quickly share their feelings with others. For example, negative reviews on trusted sites or social media posts. This information will spread rapidly with others, and the entire world will consider your business as the most terrible. 

 

They will choose your competitors 

If your customers are displeased by your brand, they will go to your competitors, who offer more qualitative and trustworthy service. As a result, you lose your website traffic. Gaining back the trust of customers who have chosen your competitor is challenging and very hard.

 

You can lose your employees

If your brand reputation leaves much to be desired, your employees will consider quitting the job and finding more worthy. Imagine, you risk losing not only customers but also people who work with you. Sounds scary, right?

 

Good customer experience is vital for businesses that have built their brand name and for those who only start their way. Try to know your customers, create an emotional connection with them, and take into account every feedback. 

Printing Industry: Top trends for 2020

The printing industry is growing because our technologies are evolving. Printing business tries to keep up with the times matching with the trends and meeting customer’s needs. Over the years, the requirements are increasing and the market is more competitive. Here is the list of printing industry trends you can take into account to stay remarkable and grow your brand.

 Printer printing designed A4 paper

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3D Printing

Business owners consider the potential value of 3D printing. It is fast and accessible. It is reshaping all the industries around so that you can add value for your web to print business. In the past, customers had to wait a week to get the product and chose the company based on how quickly it can deliver the product. So to stay competitive many printing companies try to embed 3D printing to create and deliver products quickly.

 

Personalization

Consumer behavior has changed during the last years. Now purchased process requires more personalized experience. Customers want to buy products designed by themselves. Therefore web to print companies offer templates, add features for customization: custom text or own artwork, for example.

 

Web to print software providers

Business owners now are partners with web2print software providers. Complete solutions they offer power up eCommerce business by adding web to print storefront. This partnership helps customers to track the shipping progress, increases the convenience of the design process and makes transactions easier. We can expect extensive growth of e-Commerce in 2020 and respective web to print companies are ready to offer their services. 

 

AI

Artificial Intelligence is getting into every aspect of our lives. The use of AI in the printing industry improves customer experience by offering customized direct mails, screen printing, real-time data, algorithms that reduce humans errors, and network security. With the power of AI, you can handle manual jobs like order processing, quality check, printing and more.

 

Sustainable printing

Due to the high level of carbon emission footprint printing and packaging industries try to reduce it. Being eco-friendly is a trend nowadays. Paper bottles, recycled paper, the treeless paper will rule in 2020. The main goal of printing industries is to add sustainability to the process, and they can easily do this because you only print what you need and when you need it.  

 

To sum up, this is not an end list of the printing industry trends, because it is constantly growing. There are many to uncover and try, so we need to keep up with developments. What is the most attractive trend for you?

How to Advertise Your Magento Web to Print Business

If you are reading this article, it means that you started your web to print store with Magento. In case you have trouble with your brand visibility, you are in the right place. But, first of all, you should decide what makes you valuable and eye-catching on the market. Is it unique custom products, well-designed web pages, reliable support, or attractive pricing plans, etc.?

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All of these things have an impact on your prospects. In most cases, people think that having a custom product builder integrated with popular eCommerce platforms is enough. Using the Magento product designer tool requires the implementation of practices that can market your Magento web to print business successfully. 

Feel it as a customer

Before you start selling any product or service to others, use it yourself. Does your business service solve the problem of your target audience? Do you like the design? Is it convenient for you to use the online store? In other words, is it user-friendly? Using your service as your customer, you may identify missed points and therefore improve it in these respective areas. 

Optimize it

If you want people to notice you, you need to make it easy to find you. To get more visitors through organic search, you should optimize your online store to the latest SEO standards. Use organic keywords, prepare useful content for your audience, create a positive user experience, optimize your website for conversions. Moreover, you can try to do it simultaneously with paid marketing. This tactic will create a better relationship between your online web to print store and search engine. 

Be valuable

Take care of your customers. Useful guides or tips can help you get more engagement and increase your audience. If they know that helpful information appears on your site regularly, they come back again and again. For example, you can tell them how to match the custom t-shirt with other clothes. 

Share on social media

Pay attention to promoting your Magento web to print store in social media. Facebook, Instagram, Linkedin, Twitter, Quora, and Pinterest rule our world. People spend their time there for the whole day, so it is an excellent chance for you to build and spread your brand’s name.

Use video marketing

People find it easier to perceive information through video than through text. Therefore, you can use the power of YouTube and create exciting videos and explain more about who you are, what your product is, and how it can be useful for your customers. Do not forget about entertaining content. 

Do you have an online web to print store? Feel free to contact us to integrate our Magento online design software.

How to choose the right eCommerce platform for your web to print store

Since the printing industry is developing rapidly, almost everyone tried to open their own print business. With the development of technology, our daily lives have changed. In the modern world, no one wants to waste time. Therefore, everything is going online, and printing is not an exception. If you decided to go online with your web to print store, this checklist is for you. We prepared a few points you should take into account when choosing the eCommerce platform for your web2print store.

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First of all, let’s get acquainted with existing platforms. Magento, WooCommerce, OpenCart, Shopify work well with web to print business. You can choose any of them, but consider functionality depending on your needs.

Magento

Magento is one of the largest e-commerce platforms on the market. It is trusted by popular brands such as Cisco and Nike and has more than 350 000 users. Magento has a lot of remarkable features, such as price management, flexibility, custom design, and cloud deployment. With Magento, you can achieve the desired functionality using customized templates. Moreover, wish lists and better price suggestions help to increase customers engagement. Also, it is mobile and SEO friendly.

Woocommerce

Woocommerce - is an eCommerce plugin for WordPress. It is an open-source plugin so you can host it anywhere. The great thing about WooCommerce that it is very secure. It provides updates regularly and is compatible with WordPress versions. WooCommerce has many themes that you can modify. Besides, this platform is easy to use and learn. And one of the main advantages of WooCommerce is that it is free. You just need to download the plugin and start your business upgrade.

OpenCart

OpenCart is also the right choice for your eCommerce business. It offers many features including perfect order processing and easy to use admin panel. In general, the OpenCart interface is simple and straightforward. OpenCart has a good set of themes and modules. This platform provides many payment methods such as Amazon Pay, World Pay, PayPal, and more. OpenCart has perfect support and very clear documentation with screenshots to make user’s usage easier.

Shopify

Shopify is a reliable solution for already existing eCommerce business as well as for those who are going to build an online shop. Shopify is simple to use platform with a modern and friendly interface. Shopify provides usage of different sales channels such as Facebook, Messenger, Amazon, eBay, Pinterest, so that it can improve your sales like a shot. It gives you a dropshipping opportunity with an extensive range of dropshipping apps. Likewise, Shopify supports many payment processors. It comes with inbuilt services such as Amazon Pay, Apple Pay, and PayPal.

So how to choose the eCommerce platform for your web to print store?

Check if it meets your needs

First of all, you should understand what your main requirements are. What should the platform provide? What would you not want at all? Once you decided, start exploring existing platforms and their features. Many of them offer a free trial so that you can accurately understand if this is what you were looking for. Also, you can connect with support and sales staff and ask questions to get a better understanding of what the platform provides.

Compare costs

Most eCommerce platforms are paid. You need to check what is included in the payment to make sure that you are investing in what you really need. Very often, eCommerce store builders offer different plans like basic, standard, and premium. That means that each plan upgrade is accompanied by an additional set of features.

Platform usability and functionality

When we talk about usability, it means that you can work without the need to learn a lot of coding or be aware of the technologies. So you should have the ability to set up, navigate, and use the platform easily. The interface of the platform should be intuitive and user-friendly so that you can concentrate on promoting your business instead of spending your precious time to learn the platform.

Support

When it comes to platform setup or some platform upgrades after your online business growth, you may need some help. So, please, make sure that the support staff of this platform will give you qualified assistance with answering your questions and solving the problems.

To sum up, when choosing a platform for your web to print business, consider all points, ricks, and features. Save your time and money and take it seriously. It is essential for you to study all aspects of your business. Good luck!

Which points when choosing the eCommerce platform for your printing business are the most vital for you?