There is no doubt - web to print solutions are becoming common for printing businesses today. They efficiently streamline orders, make proof process easy and reduce costs for each order production in general. If implemented and promoted properly, they generate lots of customer satisfaction especially if online product designer supports smart mobile devices like smartphones and tablets.
Yet, implementing a web to print system is a challenge, both organizational and technical, ergo should be treated in respective way. One should evaluate the task of building a web to print solution for their business carefully before doing any final decisions or starting a promotional campaign in social networks. Let us look at common 5 mistakes one may encounter when diving into web to print offers on the market.
1. No research
While it is common for any beginning, a lack of preliminary research may result in unexpected results after deployment of web to print system. Each business has its own specifics, own ecommerce platform, products, customers audience and so on, which means that you should look for particular vendor and solution that would fit your business and guarantee ROI after implementation. We recommend checking these posts for more information and brief checklists that would be helpful.
2. No personnel to fulfill orders
Implementing a web to print solution to your website without being ready with personnel that will accept and process orders is equal to a failure. While online product design solutions will simplify the process they would still require someone to keep an eye on how the orders are processed and delivered for fulfillment. Make sure you have hired the right person to do this job, report on possible problems and run the web to print system.
3. Poor products selection
Sometimes the personalized products just don’t fit the concept of web to print system. One should consider and ask themselves questions regarding the personalized product:
- Is my product personalization clean and visible to my customers?
- Would the product personalization become easier to customers than it was earlier (by phone/email)?
- Are there any options of the product that might confuse my customers?
- Are the proofs, given by web to print studio, sufficiently clear and understandable?
Lack of products preparation is a common mistake when implementing design studio as part of web to print system. Make sure you have checked out our post on effective proofing and product preparation for your web to print system.
4. Lack of resources and patience to launch the project
Although launching a web to print system can be really instant fast with hosted solutions, it is often a mistake to expect immediate positive result, customer appreciation and sales boost. Launching a system is not an end in itself, but rather a beginning of lifetime journey your business would board on. Product images support, unique and nice fonts, ready-made design templates, available gallery clip art - all of the above requires resources to be gathered, prepared, checked, uploaded into the system and maintained on a regular basis. It is common that lack of patience often makes customers turn off the logo designer studio and navigate away from your website if they suspect the job not done. Getting resources ready for your online product designer part of the web to print system would prevent user confusion and frustration from the new tools on your website.
5. Failing to count in resistance to change
While not fully a mistake, a business owner should always think of loyal and frequent customers and the way they are used to order their personalized goods. Think of a friend of yours, who would come into your website one day and see everything changed - will they be disappointed or would like the change on your website? Will they like the new way they personalize product, assess proof and checkout? Since there is always a room for change resistance, make sure you inform users well and provide sufficient instructing materials to make transition as smooth as possible and convert change resistance into satisfaction, wow effect and sales boost.