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Why Should Custom Product Printers Care About Mobile Users

Volodymyr Yatsevsky posted on June 12, 2013

A 2013 Gartner Predictions reports stated that percentage of mobile users across the internet will rise from 20% in 2012 and up to 40% in mid to late 2013. At the same time, starting from 2013, a number of popular internet resources such as Techcrunch and Slashdot started to predict an avalanche-like rising of mobile users who demand responsive design for the websites and shops they are visiting. Finally, according to LukeW, the conversions for purchase are likely to be much bigger on mobile platforms for a number of retailers un U.S. and across the world. The Google Blog confirms the statistics by publishing their own survey results.

No wonder the website of today is expected to be clean and responsive for mobile users as well as sufficiently user-oriented for desktop users. While couple of years ago mobile support was treated as sort of an add-on, it is now considered to be an integrated part of the solution.

For custom product printers this means that a common website dated back in 2000-s will no longer be able to cater and bring sales from 100% of it’s audience and mobile users in particular. While common desktop users are impatient and will leave your website in couple of seconds after not being able to complete their goal, the mobile users are even more impatient and will close the browser tab in a split second, not even waiting while the website fully loads!

After couple of months of R&D, LiveArt embarked on a journey of developing a mobile compliant and responsive online product designer application that will allow mobile users go for website, load designer, design a product and checkout with it in an easy and streamlined manner.

The released product of LiveArt HTML5 solves a common problem of responsible design compliance and ready to be integrated into existing website with responsive design template or new website. A number of existing platforms are supported among popular ones such as Magento, OpenCart, Prestashop as well as number of others.

Extending our responsiveness to whole multitude of devices is current LiveArt priority. Adding a mobile-compliant online designer to your web2print website will not only increase attractiveness of your website, but would surely pay off with higher conversions from tablet and phone users.