BannerWorld, a leading provider of large-format custom banners, approached LiveArt in 2020. Their main goal was to enhance their online customer experience without building a fully custom tool from scratch.
Project Overview
They licensed LiveArt’s default designer and collaborated with the Pixel team for backend and WooCommerce integration. Over time, LiveArt adapted and customized the designer to fit BannerWorld’s unique workflow and product offerings, ensuring a seamless buying and designing experience for their customers.
Business Goals and Pains
BannerWorld needed a solution that:
> Allowed customers to customize large banners online easily.
> Automatically captured and locked key product parameters like size, quantity, and finishing options before entering the designer.
> Supported bulk orders with multiple designs in a single checkout flow.
> Handled professional artwork uploads (EPS, PDF, AI formats) commonly used in the printing industry.
> Simplified customer feedback loops when artwork quality needed improvement.
> Maintained consistency between what the customer designed and what went into production.
Challenges included preventing accidental resizing during design, avoiding production issues caused by poor-quality uploads, and supporting a broader range of file types and color profiles for printing, including CMYK-ready outputs.
How LiveArt Met the Needs
To address these requirements, LiveArt delivered a series of tailored customizations:
> Size Locking: Designers cannot alter banner dimensions after they are selected, ensuring order consistency and production accuracy.
> Custom Galleries: Artwork and background galleries were expanded and tailored, allowing admins to control which backgrounds appear for specific products.
> Safe Area Integration: A dynamic "safe area" (dotted guide) adjusts according to product size and finishing options, ensuring that critical design elements are not trimmed during production.
> Enhanced File Uploads: Support for EPS, PDF, and AI formats was added, ensuring compliance with professional graphic standards.
> CMYK JPEG Output: LiveArt upgraded their output settings to generate CMYK-ready JPEGs instead of the default RGB, streamlining BannerWorld’s print workflow.
> Mobile Optimization: Improved zoom and user interaction on mobile devices for a smoother design experience.
> Save and Manage Designs: Users can save multiple designs, edit them, and add them to a single cart within a single session, thereby boosting order volume and enhancing customer convenience.
> Design Approval Workflow: Admins can review orders and, if necessary, request that customers upload higher-quality artwork through an automated email and re-upload link, without needing to recreate the design from scratch.
Results
With these enhancements, BannerWorld achieved significant improvements:
> Increased order volumes thanks to the ability to save and submit multiple designs at once.
> Higher print quality assurance by catching low-resolution uploads before production.
> Faster and more intuitive user experience, resulting in higher customer satisfaction and repeat purchases.
> Operational efficiency gains for BannerWorld’s team, minimizing back-and-forth communication regarding artwork corrections.
Overall, the LiveArt designer adapted seamlessly to BannerWorld’s existing WooCommerce platform, helping them maintain a competitive edge with minimal disruption.
What’s Next?
After initial success and a few years of steady use, BannerWorld reconnected with LiveArt to discuss new updates. The following steps involve further enhancing the design flow, expanding customization options, and refining backend workflows to match evolving customer expectations and technological advancements.
Looking to elevate your custom product experience like BannerWorld? Let LiveArt tailor a solution that fits your business flow, boosts order volume, and keeps your customers coming back. Contact us today to discover how we can bring your online customization to life.