Business Goals and Pains
Before contacting LiveArt, Stickylife already had a website offering custom promotional and printable products. The current design tools they used were very limited in what they could do, so Stickylife could not offer so much to their customers.
The customer experience was not good, and the functionality did not meet the needs. For instance, clipart images were static and could not be edited by customers.
The product sizes were not editable, and customers could not know how the final product would look.
As a result, the company spent much time on manual work: resizing and formatting clipart, communicating with clients, and sending the design for approval.
The whole production process was tedious and increased the team workload a lot.
Stickylife team began to feel that they needed to find a solution to optimize the current process and satisfy customers' needs. The co-founder of StickyLife, Natalee Fisher, contacted us to automate their business and streamline the orders using LiveArt Designer and our technical expertise.
How LiveArt Met the Needs
Working as an agile company, we started with identifying Stickylife's needs and pains by running an exploration phase where we discussed, analyzed, and documented requirements necessary for successful project implementation.
Natalee wanted to have a tool that works perfectly with the Magento 1 eCommerce platform and is easy to use for customers.
LiveArt was chosen to scale their current business and free their team from manual work so that the company can focus more on moving the business forward.
Stickylife wanted to allow customers to personalize their product by themselves and preview all changes live. The production team would then just receive the order with the ready-to-use output file, which they can send off to printing. Bingo!
Once the initial requirements became clear and agreed upon with Natalee and her team, we started to build a custom solution, which was an ideal approach for Natalee's request.
Stickylife offers a variety of products, including irregular-shaped signs and stickers. One of LiveArt's tasks was to leverage and develop an easy product setup in the admin area while maintaining all layers, including safety and bleed lines.
We've also developed an integration with Pixabay to improve customer experience more and make the design process more fun.
As a result, the designer has been tailored to the specifics of stickers and vinyl letter manufacturing. The tool is straightforward and works perfectly on tablets, smartphones, desktops, and many other devices despite the internal complexity.
"They already had a tool that they built. They customized it heavily to meet our needs. I threw out lots of challenges to improve the product, and they met them all."
Under the hood, our team decided to migrate the whole solution to a scalable microservices architecture to make it as reliable and maintainable as possible. Since then, we migrated the site to Magento 2 and are working on functionality and scalability improvements.
Results
StickyLife immediately was able to benefit from LiveArt updates and noticed an increase in sales. The process became streamlined much more, and, thus, the team has very little manual work compared to the times before LiveArt.
Stickylife team can now focus on their business and marketing goals and does not spend their time emailing with the customers to understand their needs. Print-ready output design files they can use for production are a big time-savior for the whole team!
"Without them, we would not have a business. We rely on them heavily for the design tool; it's the only way customers can use our site."
Stickylife gave freedom in the hands of their customers to express themselves as much as possible while providing them a great and fun experience.
LiveArt is happy to be a part of our clients' businesses. The sky is the limit in the web-to-print industry!
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