LiveArt Blog

A Practical Guide to SVG for Web to Print [+ 4 Free Tools]


When it comes to creating or just adding graphical assets to the website, you can choose raster formats like popular PNG, JPG, GIF, or vector, like SVG, AI, or EPS. Nevertheless, using SVG format on the web is gaining popularity and becomes a powerful tool in the hands of designers, developers, and even printers. If you want to create logos, icons, animation, or use the image for print, SVG format is as applicable as ever. Let’s get deep into this, and we will explain what SVG is, how to use this, and why this is in demand.

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What is SVG?

SVG, or Scalable Vector Graphic, is a vector-based graphics in XML format which is used for the web and works with JavaScript, CSS, DOM, and other standards. Basically, an SVG image contains lines and curves, which can have any color value. However, some complicated SVG files can have embedded PNG, JPG images, or SVG image itself.

Created with XML, vector images can be scaled to any size without losing resolution and still can look like high-quality images, even in huge sizes. Unlike PNG, the larger the image, the less the quality. Let’s take a look at the example of zoomed SVG and PNG images.

What benefits of using SVG?

- Scalable and adaptive to all screens. All SVG assets are displayed in good quality on different screens like desktop, mobile, tablets, etc. Providing users high-grade images regardless of their devices is one of the main parts of an excellent user experience. 

- You can use a text editor to work with simple SVG graphics, for example, Notepad. This can significantly save your time on installing additional software and figuring out how to work with this. However, for the more complex graphic configuration, you may need to use some tools. We will provide a list of them at the end of the article.

- SVG is supported by all modern browsers like Safari, Chrome, Firefox, etc.

- Compared to raster images, SVG has a smaller file size. It is known that site speed plays a crucial role. Typically, the user leaves the page if it takes longer than 3 seconds to load. Therefore, having SVG assets instead of PNG can improve this indicator.

- SVG can be not only static. Because SVG format works with JavaScript, you can create animation, which can significantly improve your website performance. 

- Regardless of size, SVG images are high-quality, which is well suited for printing.

What does the SVG file consist of?

SVG file consists of text - SVG markup. Every SVG file starts with a <svg> tag, which contains the image’s width and height attributes. After this tag, you can add any shapes you need to create the desired graphic. For example, let’s start with a basic SVG image that contains only one line.

Code sample:

<!DOCTYPE html>

<svg height="210" width="500">
  <line x1="30" y1="100" x2="400" y2="20" style="stroke:rgb(115, 3, 252); stroke-width:4" />




SVG uses a two-dimensional system of coordinates. This system starts from the top left corner (0,0). As you can see, the <line> contains the start point - x1,y1, the endpoint - x2,y2, style attribute defining color in RGB, and the line width. You may have already noticed that this code contains some HTML code. This means that every SVG graphics can be embedded into an HTML page directly.


The line is just one of the basic predefined shapes which you can use for graphic creation. You can also draw other shapes like circle, rectangle, ellipse, polyline, and polygon using respective XML tags.

Code sample:

<rect width="300" height="100" style="fill:rgb(255,255,255);stroke-width:1;stroke:rgb(0,0,0)" />



Code sample:

<circle cx="190" cy="120" r="100" stroke="black" stroke-width="1" fill="white" />



Code sample:

<svg height="260" width="500">
  <polygon points="230,20 270,200 130,240" style="fill:white;stroke:black;stroke-width:1" />




More complex shapes

Having basic shapes allows you to create plain assets. However, what if you want to create a more complicated design with unusual shapes? Here is why the <path> was created for. This attribute allows you to create curves, open and clothed paths and is one of the most adaptable SVG elements. If you want to use <path>, we recommend using professional tools for SVG creation instead of plain text editors. 

The idea of <path> is that all lines or shapes are built sequentially, from one point to another point. The tag <path> has a main attribute d, which consists of commands that can create graphics.

Let’s take a look at the rectangle created using a path.

Code sample:

    <path d="M0,0 L300,0 L300,100 L0,100 Z" style="fill:rgb(200,50,170)"/>


M set coordinates of the first point. In our case, this point starts from the top left corner. L means draw the line from the current point to the specified one. Z is used to complete the path and closes it.


The same result you will get if you use basic shape <rect>.

Code sample:

  <rect width="300" height="100" style="fill:rgb(200,50,170)" />


The <path> has many other commands that allow you to draw arcs, curves, horizontal or vertical connections with two points.  There are a lot of other path commands which can help you in creating SVG graphics.


Can I add text to SVG?

Yes, text can be added to SVG using the <text> tag. As for other elements, you should define coordinates for your text. Text color, size, and font values are also feasible. Please consider that font size should not be bigger than y coordinates because your text will look not entirely. You can also apply a style to your text using CSS properties. For example, font-style, font-weight, text-transform. 

Text in SVG is indexed flawlessly, so it is an excellent opportunity to keep improving your SEO. Regardless this is a standalone file or file embedded in HTML, search engines can recognize the text.

Code sample:

<svg >
  <text x="80" y="60" font-size="40" font-weight="bold" fill="green"> Text here!</text>




However, adding text through <text> tag can cause some problems with the font-family attribute. For example, when you specify a font-family that is not available on the user’s web browser or is not installed on the desktop, tablet, etc., then this font will not be displayed correctly, or a font similar to it will be used instead. This may be risky, especially for those who sell personalized products for their decoration industries struggling to satisfy customers’ needs. In Liveart, we handle this by using vectorized text. We convert TTF, WOFF, OTF, or PFB files to JS file, where every symbol has its own <path>. This approach allows displaying text correctly without the additional need to install the font. 

Using vectorized text is also a good approach when you need to convert your SVG file to PNG, JPG, or PDF and use it for printing, as text elements will be displayed precisely with the font preserving.


Strokes, filters, effect, and shadows

To have your design more sophisticated, you can apply some filters, effects, and strokes. Strokes are used to define the color of a line or text. Besides color, you can set line thickness using the stroke-width property or even create dashed lines with the stroke-dasharray property.

Code sample:

    <path stroke="black" stroke-width="6" stroke-dasharray="10,10" d="M10 20 L230 20" />



When working with strokes outline, you may face some issues with the stroke-width attribute. By default, width changes are applied to the outside and inside and cause text thickness changes.

Old version of LiveArt HTML5 Designer (v0.10).

Strokes in web to print require preserving the text's initial appearance - size, thickness, etc. In the last version of LiveArt Designer, this issue was solved by changing only the outside part of the stroke while saving the original text size. Having a properly configured stroke is an essential part of output generation and its further usage. Here you can check how strokes should work:

Actual version of LiveArt HTML5 Designer (v1.0).


There are also a lot of filter elements that you can apply to your graphics. For example, <feGaussianBlur> for blur effect, <feOffset> for shadow effect, or <feBlend> for blending two images, and many others.

Code sample:

    <filter id="f0" x="0" y="0">
      <feGaussianBlur in="SourceGraphic" stdDeviation="15" />
   <rect width="200" height="200" stroke="black" stroke-width="5" fill="red" filter="url(#f0)" />


To identify the unique filter name, we should use the id attribute. You can also control the blur size with the stdDeviation attribute.


Unfortunately, filters are not supported by all browsers. Google Chrome supports filters only from version 8.0, Safari - from version 6.0, Opera - from version 9.6, Internet Explorer from version 10.0, and Firefox from version 3.0. To provide your users with a good experience, make sure that a default element (without filters) looks good.

When talking about the web to print, it is quite risky to use filters for production output as we are not entirely sure that the customer’s browser will support this. However, LiveArt uses filters to visualize products and create a good impression during customization. We show some parts with thread effect for products like socks to get the product preview as real as possible. One more case where effects can be applied is custom jewelry products or custom tags. For such products, we suggest applying an effect to the text to make it more visible on the reference that will be used for the stamping.


You can achieve a stamped effect not only with SVG filters but also using CSS based on text-shadow property, yet the last one has no SVG filter flexibility and features.

More about SVG in LiveArt

LiveArt relies on the SVG format and considers it as one of the most convenient and flexible in usage. Developing robust solutions for more than ten years, we understood that vector format is useful for our customers. Therefore, we have implemented the support of multicolored SVG graphics in our online design software, which you can use from our free artwork gallery or upload your own. SVG format allows you to resize the image to any size without getting a “Low-resolution warning.” Moreover, SVG is easy to output and ready to use without any extra conversions.



As well as graphics preparation, LiveArt also uses SVG format for product preparations, especially for multicolored uniforms. These graphics need preliminary preparation. If you are interested in preparing vector graphics, you can check our documentation or see our YouTube video.



Free tools


Inkscape is an open-source tool for creating vector-based graphics. This tool allows rendering primitive shapes, changing colors, applying filters, adding text, working with paths, and object transformation. Developed for working with SVG files, this tool became one of the most popular free tools among designers and developers. 


Snap.svg is one of the most popular JavaScript libraries that was developed for working with SVG. It is entirely open-source, free, and not inferior in functionality to such libraries as SVG.js, Two.js, and D3.js. This library can work with existing SVG files and as well as with Snap generated. This library has a powerful API that can be useful for developers. Besides static SVG files, you can create animation and provide more engagement to your website.

Method Draw

Method Draw is a straightforward online SVG editor. You do not need to install it on your desktop because this tool is available online, and you even do not need to sign up. The interface is straightforward and easy to use but provides a robust set of tools for graphic creation. You can export graphics as SVG and PNG. 


SVGOMG is a free UI wrapper over SVGO that was created by Jake Archibald for optimizing and simplifying SVG images. This tool has a lot of features like removing metadata, raster images, viewbox, hidden element, empty text, and even prettify your markup. You can preview all changes by simply clicking on the respective buttons. This software is useful for developers and can help with SVG preparation for further work.

SVG is a compelling format that is gaining popularity every day. There is its own format for each purpose, but as we have already found out, SVG is suitable for creating scalable logos, infographics, animation, illustrations, etc. In this article, we described only basic SVG features; however, this format has a wide range of other exciting features, which we will cover in the next articles. Stay tuned!

In case you need any assistance or have questions regarding SVG, welcome to contact us.

Custom Face Masks in LiveArt HTML5 Designer

Our usual way of life had changed when we faced the COVID-19. Some things, such as antiseptics and face masks, have become an integral part of our daily lives. Since the masks are a must-have for communicating with others or just go shopping, everyone wants to stand out. You can protect yourself from the Covid-19 or polluted air but also be stylish and cheer up others in such a difficult period. 

Hand holding a lot of custom designed face masks

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However, when you regularly wear a simple mask, you might feel like you are losing your identity. Nobody would even recon your smile! That is why having a mask with a cool design is a trend nowadays. It is known that wearing a thing designed according to your needs changes your perception from “I need to wear this” to “I want to wear this.” Many people began to use custom masks with their photos, meaning that only that part of the face that is hidden under the mask will be printed on the mask. These masks create a feeling for others that you are without the mask, but still, you protect them and yourself from infection. Perfect combination, right?

What do you need to allow your customers to buy custom face masks online?

     - A ready-to-operate online store;

     - Ready face masks designs or online face mask customization tool;

Why is an online customization tool better?

Using the web to print tools in shops is gaining more and more popularity, as it can cover all your customers’ needs and streamline orders. A lot of online mask sellers offer ready designs for their customers. However, what if you place the design process in the hands of your customers? What if you give them the opportunity to add custom text with desired color and font, add artwork from the gallery or upload their own, place the design whenever they like, or provide the editable area? You will save your time and money to build new and attractive designs. Moreover, you will get more loyal and engaged customers who will value their unique personalized mask.

LiveArt cannot stay away from this trend. Therefore, we decided to add masks templates, including respirator masks, to our LiveArt HTML5 Product Designer SDK so that you can test and see if such a solution suits you and your customers.

You can try our demo or install it on your premises to test and play with it.

     A gif describing the process of face masks customization in LiveArt HTML5 Designer demo


Benefits you get with the LiveArt:

Automation is the key

Have you ever thought that you are spending too much time and effort to complicatedly email with the customer and try to meet their requirements and approve the order? The online designer allows you to simplify the whole process. You do not need a ton of messages anymore. With the designer, the customer will be able to choose the appropriate color, size, text, picture, and place it wherever it is convenient. Moreover, it will be easier for you to process orders while making it more comfortable for the buyer to track them.

Real-time changes. 

LiveArt designer allows you to empower your website with true WYSIWYG. What does this mean? This abbreviation stands for what you see is what you get. Customers can see all the changes in real-time. This feature allows your customers to understand whether customized products meets their needs and gives an idea of how these products will look live. Thus, you have fewer refunds since customers create the design they want, place it according to their needs, and choose the preferable size.

Permanent license.

Our customers are always important to us. Therefore, we offer you the two types of licenses - designer component for those who already integrated with an eCommerce platform and full-fledged shop with the product designer built-in. No hidden payments and monthly costs, you buy only the license and may use it as long as you want.

Integration with popular platforms.

If you want to upgrade your website with a popular eCommerce platform, LiveArt is here to provide ready integration with WooCommerce/WordPress, Magento 2, nopCommerce, and Shopify. Moreover, our dedicated and high-quality developers team is ready to build a custom integration for you, according to your need and desires.

Fast and responsive.

LiveArt HTML5 is fully responsive, and that means that the designer will be adaptive to the sizes of all devices like tablets, smartphones, and PC. You have a chance to provide your customers with the perfect shopping experience and get loyalty and engagement from them.

Simplicity over complexity.

LiveArt provides you with easy navigation and a user-friendly interface. No extra buttons and steps, only built-in tools that your customers need for creating personalized products they will be in love with. Moreover, they can save the design to share with friends later or load their designs easily - they only need to enter the email.

Design features.

Huge gallery with ready artwork for free and the ability to upload your own. LiveArt designer supports multiple file upload formats like PNG, JPG, SVG, and GIF. Make your design more interesting by adding text. Decorate your text with different font options, vector effects, or multi-line adjustments. Also, the demo products are not canonical, so you can add and set up other products and let your customers personalize them.

Continuous support from our dedicated team.

Our team wants to deliver you the solution that meets your needs, so we can help you if you have any questions or concerns. You get three months of free support after buying the license and can hire us for custom development if you want to upgrade your online shop.


LiveArt is a reliable partner in building business solutions that are based on product customization. Feel free to contact us if you have questions or want to start an online web to print business! 

LiveArt Named by Clutch as one of the Ukraine Top Custom Software Development Firms


Clutch logo naming LiveArt as a top custom software development company

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The LiveArt team just heard some major news! named LiveArt as one of the world’s top custom software development firms! These companies are making waves as one of the best investments in your business, with article after article talking about why investing in things like custom software development firms is the right choice for more and more companies when they move forward with new business ideas. That is why we’re so honored for Clutch to name us one of the best!


"We are happy to be recognized by our projects and services we help our clients to thrive with!" - Volodymyr Yatsevsky, CEO of is a company that is dedicated to providing buyers of B2B services the most important information when they purchase custom solutions. Their team sits in the heart of America’s capital city and takes the time to interview clients, verify the reviews independently to ensure their accuracy, and curate the content so that you can feel confident the next time you purchase B2B services.

LiveArt profile in Clutch

This is why we’re so thrilled to highlight our Clutch profile and our stellar star average! In a recent review, the CEO of, Natalee Fisher, praised the graphic design tool we built for her e-commerce company!


“Their knowledge base is unparalleled."


Thanks to our enthusiastic positive reviews from our satisfied customers, Clutch ranked us as one of the top custom software development firms in Ukraine! It’s a privilege to make their resource shortlist according to research by Clutch.


We’re incredibly grateful to Clutch for selecting us, and even more grateful to our many happy customers who left us excellent and truthful reviews on their platform! If you’re interested in software development for your print company according to your needs, contact us today!


What to consider when moving into e-Commerce

Now small businesses are in a difficult situation. If online companies are trying to find new ways to keep customers and discover new ones, offline companies have a harder time. Therefore, moving your business online can be one of the ways not to lose it.


MackBook Pro with sofa on the screen and a cup of coffee on the table

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Why should you go online?

When you have an offline business, it is common that only local people know about you. How can others find out about you? Either your customers advise your service to others, or you use a robust marketing approach. But moving to online allows you to reach a new level. When your business is online, people from all over the world can find out about it. Unless, of course, you correctly claim about yourself. That is why you will have more and more chances to get new customers and build brand awareness. Also, switching to online allows you to increase sales. But what factors still need to be considered when switching to an online platform? Let's find out.



One of the most essential points to consider when moving online is what budget you are planning to spend. First, you need to understand that you need a domain and hosting, good design, as well as a budget for marketing. But it would help if you also chose which eCommerce platform you will use. It should not only meet your needs but also be affordable for you. Each platform has its monthly plan with a basic or premium feature set. Therefore, it is crucial to approach the choice wisely.

Yes, it's quite challenging to determine the budget that will be spent in advance, but it will let you know what you can count on and whether it makes any sense to switch online.



Providing your future customers with online security is also crucial. Many people are trying to deceive and cash in on customers due to the current situation with COVID-19. It would be best if you gained the trust of your client. After all, no one will buy online if they find the payment method unreliable, or find your site suspicion. Therefore, you need to provide your client with a safe and popular payment method. Analyze what payment methods your real customers use and provide them with such an opportunity in your online store. Also, if you have a registration on the site, make sure that you do not ask customers to enter unnecessary information. Everything should be clean and straightforward.



In order to successfully switch to online, you need to analyze your competitors carefully. What services do they offer? –°an you do better? What mistakes do they make? And what mistakes can you avoid? No need to copy them, you must be an individual. Indeed, it is something new that is valued more than just a copy of an existing one. Always try to do better, and people will appreciate it.


Convenience and usability

Make sure that your site is not only well-designed but also convenient. It is vital to provide your visitor perfect customer journey, and then they will come back more and more times. After all, no one will buy your goods, if it is not obvious how to place an order, where to click to remove the products from the basket. Such details may seem understandable to you, but not understood by users. Make sure that your email is not bursting with messages that the client has difficulties and errors when buying or choosing a product on your site.



After you launch your site, you need to make sure that your customers know about that. Gather your customer base and tell them that you are online. Besides, try different ways to increase this base. For example, make an advertisement, create an account in social networks. Regularity is essential here because as soon as you lose sight of your customers, they will quickly find a replacement. Always keep in touch with them. Here competitors come to the rescue. Everything has already been done for you; you only need to analyze how they get traffic, how they promote their site, and what they offer.

Moving online during this difficult period can be challenging. However, the complete approach and taking into account all tips above can ensure that your business will move to the next level. Feel free to contact us if you need assistance in moving your business into e-Commerce.

Virtual occasions during quarantine: How your custom web to print store can be a must have

A lot of things happened in 2020, and the fact that now almost the whole world in quarantine is not an exception. But we all deserve to celebrate the birthdays of our relatives and friends, go to parties and spend time with our family. Also, all graduates want to be able to attend the graduation ceremony. After all, this event happens only once in a lifetime.

Since physically, people cannot see each other, they try to celebrate everything online using such popular tools as Zoom, Discord, Hangouts, and others. Everyone needs to make these days unique. That is why opening an online custom web to print shop for virtual occasions could be a good start for your business if done right and on time. We have collected several events for which custom products may be beneficial.


laptop and videoconference in Zoom with a lot of people, tablet, phone and watch on the table

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The graduation ceremony is a dream of every student from the moment he enters school. Some educational institutions postpone this holiday to better times. But still, some dare to organize the graduation online. Custom things can help to make this essential day special. For example, you can order personalized t-shirts with inscriptions that connect your memories with the school. Perhaps your school has a slogan that can be added to a t-shirt, which will help raise your spirit. Even if there are people who want to wear a dress or a suit, a custom t-shirt will then be a great reminder of your best school times.

To raise the festive mood, parents can decorate a house or yard in honor of your graduation. And then custom things can be a must-have for this. Relatives and friends often give gifts, for example, an album with school photos or personalized mugs, etc.


Now people celebrate birthdays online more and more often, gathering the closest people in Zoom. So why not make this day bright and memorable? Decorate the room with photos, dress personalized clothes, or offer a professionally decorated cake. For example, you can print pictures on edible paper or add 3D elements. You can also send online invitation cards to your friends. Also, you can use ready-made templates or design them from scratch.

If the birthday person tries to make this day a wonderful one, then the invitees should try as well, and as everyone knows, they give presents. No matter whose birthday you are celebrating, custom products could be a lovely gift to send them. For example, you can gift personalized jewelry with birthday date engraved or custom huddie with exciting artwork. The sky is the limit! Now you can gift even the most unusual thing.


Family reunion

One of the essential holidays is a family reunion. Family is always something crucial and respectful for each of us. Do not miss the opportunity to feel together during such a difficult period. You can order T-shirts for the whole family with a photo of each family member. Then you are welcome to create videoconference in Zoom or Discord and enjoy the fact that you are together.

Also, you can order personalized dishes for each family member and have dinner online. Such things will be relevant even after quarantine, as you will gather for a family dinner or just to spend time together. Such a process would be more enjoyable with custom things.



The problem of non-working communication appeared when many companies began to work remotely. Everyone is sitting at home, with no opportunity to go to a kitchen with a colleague, drink a cup of tea with cookies, and discuss the latest news.

Team building has always been popular to strengthen the relationship of the team. And find new acquaintances in the case of a large organization, where people often do not intersect. During quarantine, this is also realistic. Companies that care about team spirit and their employees often make personalized gifts with embroidered company logo and person name. During isolation, the mood of employees is imperative since it affects the work so that such gifts can be very appropriate and fun.



And finally, we all look forward to the moment when it will be possible to meet friends and have a party. An online party can be no worse than a regular one if you take care of it. Send out beautiful online invitations personalized for each of your friends, buy delicious food, and find great music. You can even have an online pajama party and compete whose pajamas will be designed the most interesting.


As you can see, life during quarantine continues, and people can have fun and celebrate essential events online. Therefore, collect beautiful templates, come up with beautiful designs, think about custom things. These improvements can let your customers create personalized things that can help make such essential occasions happier and bright.

Feel free to contact us if you need any assistance or have questions about starting an online web to print business! 

How to lead your business through the Coronavirus crisis

It is well known that the situation with Coronavirus has changed our usual lifestyle and affected businesses. Now we cannot go shopping or visit restaurants, go to school and go to work. Now we need to think about how to protect ourselves and our family. Besides, COVID-19 also affects the economy, and we should pay attention to this aspect. It is crucial for people not to lose their business and be ready for anything. That is why we want to share some tips with you on how to lead your business through the coronavirus crisis

A man sitting and watching on tablet with product sales charts.

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Consider moving online

If you are working offline, then one of the most effective ways can be moving your business online. For offline stores that are forced to be completely closed, going online can be a rescue. To do this, you will need to launch a website, fill it with a catalog of goods and useful content. 

Also, you should let others know that your business is online now, and your regular customers can buy everything they need during the quarantine. This may be a bit time-consuming, but two advantages cover your time expenses.  Firstly, this way you will not be lost sight of your prospects and the marketplace all in all. Secondly, perhaps switching to online will become a new aspect of your business and, in the future, will bring more income than the offline ones.


Review your product catalog

In this situation, it is essential to review the products that you are selling. Maybe during quarantine, those are not in demand, and no matter how much effort you make, people won’t buy it for sure. While you are waiting that everything will become the usual way, it can be too late for your business. 

Therefore, if you want to keep your business, one of the ways to see what people are currently buying, what is popular in the market if there is an opportunity for your business try to sell those products. You can check what is trending now using Google Trends. Also, to see what people are buying most often, you can visit Amazon, Etsy, eBay, etc.

For example, due to the fact that people are sitting at home, they have time to do their housework and spend time with their families, so such goods as gardening goods or toys & games have become more popular. Besides, everyone began to do sports at home, so you can think about selling sportswear or equipment.

Perhaps such changes will be temporary, and you will return to your main niche, or maybe it will be the beginning of your new business.


Communicate with your clients

It is vital not to lose communication with your customers. You need to understand that this situation is also hard for them as for you. Show them your support and understanding, talk to them like you are talking with a friend, and remember that you have one problem in common. It would be very helpful if you explain to your customers exactly how you are working during quarantine, what measures you took, and what restrictions your business has. Write to your customers regularly, ask them if everything is okay and if you can help with something.

Moreover, you can make a list of those customers who are currently in the most challenging situation and try to connect with them and help with this situation. Perhaps the best option would be to organize a meeting - seeing a live person during quarantine is as good as gold. The main thing that you need to remember is to communicate with them as with real people, and not with customers whom you want to sell all your goods.


Offer discounts and help your clients

Since quarantine has economic consequences, the problem of money remains as urgent as ever. Perhaps your customers really want to buy your product, but now they do not have enough money. You can offer discounts to loyal customers or suggest a payment plan for your customers so that they can pay in multiple installments. They will appreciate it, and after stabilizing the situation with the Coronavirus, they will remember that once you pulled a helping hand to them. 

Besides, some companies have opened access to their paid materials, or offer a free month during the Coronavirus. So if you have a chance to do that, welcome to suggest it to your clients.  What’s best is to make it clear to customers that you are with them and are ready to support them, and you are ready to make concessions, if your business will not make a loss.


Now it is a difficult period for each of us. Still, if we will be together and will support each other, then there is a chance that it will be less painful to survive the crisis. If you focus on clients and what value you can provide them, they will remember you as those who did not leave them in difficult times. And thereby, you get loyal customers. Indeed, nothing unites so much as a common problem, and nothing causes such strong emotions as the struggle against a common enemy.

If you have any questions or need help feel free to contact us.

How to raise COVID-19 awareness by custom products

We all want our life to be the same as before the coronavirus. This situation made our usual lifestyle a little different. We all had plans, someone wanted to go abroad, someone to open an offline store, someone to go to the cinema, someone to celebrate graduation at school. But now we must more than ever be together and protect each other. But it’s also very crucial not to panic. Awareness and understanding of the situation are better than panic.

Custom products are one of the ways to feel together during the quarantine. That is why the LiveArt team wants to support you and share with you how to raise COVID-19 awareness by custom products and how to create them.


custom black coronavirus t-shirt with

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Custom coronavirus t-shirts

One of the most trendy things this summer, of course, after the masks, are custom coronavirus t-shirts. Phrases like Stay at home, Coronavirus: I survived or Forgive me if I don’t shake hands have become very popular. When it comes to humor, it gets easier. Moreover, if your team works remotely and you have Zoom or Discord video conferences, then such t-shirts can significantly enhance team spirit. After all, nothing unites so much as a struggle against a common enemy. Many people take part in a flashmob called “Stay at home” in social media channels. It is a way to claim yourself as a conscious person. And custom t-shirt can be one of the methods to raise COVID-19 awareness more.

If you have an online store or you are moving your business online now, it can be helpful to add web to print tool. With it, you can offer your customers to create their own individual t-shirts designs.

LiveArt HTML5 Product designer makes the customization process more comfortable and help you meet your customer’s needs in a few steps. LiveArt designer offers a wide range of fonts and a huge ready artwork gallery (or you can upload your own) that can be useful to create a perfect custom t-shirt. Features like text effects and the ability to create multilayer images with colorizable layers make the design process more interactive and the product more attractive. Also, customers can easily save and share the coronavirus design with others. 


custom green coronavirus sport uniform with

Custom apparel

Due to quarantine, people have a lot of free time, so they began to do sports at home. Many sports coaches start posting video lessons with exercises on YouTube or other social media channels. For example, if you post lessons where you do sport at custom coronavirus uniforms, you remind people that this is crucial to stay at home. Moreover, wearing a multicolor uniform can brighten gray weekdays and get in the mood. 

Online sports shops can also offer their customers to design sports uniform for doing sport at home. They have a chance not only to raise COVID-19 awareness but raise their brand awareness. Offering custom products for at-home fitness can drive a more engaged audience and traffic.


custom round sticker with



Since we are now in quarantine, it is essential to continue to delight each other, because people still have birthdays and memorable dates. Even sending a small custom gift to your friend is a sign of support. It has become trendy among young people to give each other either custom masks or t-shirts, or other things with symbols of the coronavirus.

Also, when ordering food or some goods, companies often deliver products in custom packets or put custom stickers. This has essentially become one of the brand’s responsibilities to remind its customers how important it is to take precautions and stay at home.

The best thing that we can do now - is to stay together and support each other. Things like custom coronavirus products can not only unite us but raise awareness of other people. Feel free to contact us if you need any assistance or have questions. Stay safe!

How to move your web to print business online

The situation with COVID-19 has changed our usual way of life. Now we must work from home, be isolated from people, go outside only if necessary, and buy all products online. That is why a large number of offline businesses try to move their business online in order not to lose their income or even disappear from the marketplace. Nowadays, printing business owners also are facing some challenges. So if you want to establish a smooth running of your business, you should consider opening an online storefront. Here are some tips that can help you to transit your web to print business online.


Businessman sitting in the front of the laptop and working from home

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Launch a website

If you want to go online, a website is a must-have for your business. This is the foundation for further online growth. First of all, you should register your domain name and choose web hosting. For example, you can do this with GoDaddy service. They offer a lot of pricing plans that can fit your price range. Make sure that the name of your domain matches your website purpose, is unique and human-readable. Secondly, try to make your website well-designed and user-friendly. No one will use it if it is inconvenient and not appealing. Provide a structured product catalog with photos, descriptions, and prices. 

As your service will be something new, customers may have some questions, so make it easy to contact you. For example, you can create an additional “Contact us” page or place your email on the most visible part of the page. 

Also, consider adding a blog to your website. You can tell your audience about your niche, new products, and special offers there. The more engaging your website is, the more visitors you get!


Consider adding eCommerce platform

Creating a site from scratch with all necessary functionality may take a long time. If you want to build a robust online presence, you should consider integration with an eCommerce platform. There are a lot of useful platforms in the marketplace: Shopify, Magento, WooCommerce, OpenCart, and more. Each of them has its pros and cons, but you need to choose the eCommerce platform that suits your needs best. But the thing that unites all of them is the fact that you can run your website in just a few clicks. Besides, launching a store using the eCommerce platform doesn’t imply that you have in-depth technical knowledge. Many of these platforms offer pre-made templates to create your online shop. 


Web to print tool

One of the thing that can be really helpful for your online shop is a web to print tool. People love things that are designed especially for them. Adding a web to print tool to your website can save a lot of your money and time. First of all, you get a more automated process: people design the products by themselves, and you print and send them. You will not need to make a lot of calls or correspond for a long time to approve the design. Secondly, you get fewer returns, because web to print tool means an individual approach to each customer. Web to print tool lets you edit and manage orders efficiently. 

Moreover, it is well known that custom stickers or t-shirts, or other promotional products about Covid-19 are becoming more and more popular nowadays. So you will have a chance to offer your customers things that are in great request.


Create a marketing strategy

Even if you have a perfect website with web to print tools or other features, people will do not know about this. If you are only going to start an online business tell your existing customers about your intentions, they should be prepared. After launching your website, you should somehow claim that you are now online.

The right strategy is to start social media marketing. Social media like Facebook, Instagram, LinkedIn, Twitter, and more are irreplaceable for finding new customers, getting a promotion, and building a brand. Review your target audience, determine your goals, and start with amazing content. You can try paid marketing at the same time — for example, Google Ads or Facebook Ads. The more fields you try, the bigger chances to be noticed you get. 


The situation in which we are now has given us one lesson - we should be able to adapt to new conditions quickly. Transitioning from offline to an online business may cause some difficulties. We should understand that Coronavirus will come to an end. Still, you will have skills and knowledge of how to do business online. And perhaps it will be your most profitable business!


If you have any questions or need help with transitioning your web to print business online feel free to contact us.

Business Continuity Update For Our Customers

In this challenging period for all of us because of the COVID-19 global outbreak, the LiveArt team is doing everything necessary to keep our services uninterrupted. To keep everyone safe, our team transitioned to full remote mode promptly. We did everything to ensure that all team members have the opportunity to continue to work entirely from home. 

Business update regarding COVID-19 calling to stay at home

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Here is what measures we undertook to both contribute to slowing down the spread of COVID-19 and take care of our team:

  1. We all switched to the full remote. Everyone is provided with the necessary equipment and is involved in the workflow.
  2. We continue to work as usual and try to ensure that the pandemic situation does not affect the quality of services and the smooth running of our business.
  3. We are trying to increase the awareness of our employees about hygiene, protection methods, and isolation measures.
  4. Now that we all work from home, online meetings became a daily routine. We discuss the current state of LiveArt workflow, the projects as well as checking in how everyone does.

It is essential for us to support your business with an unparalleled level of service. Therefore, we monitor the situation, do our best, and stay in touch with you. Please take care of yourself, your friends, colleagues, and family. We wish you health and safety! 

If you have any questions or concerns, feel free to contact us

5 best tips for transitioning business to remote work

Remote work is not something new now. With the growth of technology, we are now able to work from anywhere in the world. Based on the statistic, remote work has grown 159% since 2005. Now that the world faces COVID-19, the situation forces many companies to allow their workers to switch to remote work. It can be a big challenge for CEOs on how to manage the work and for employees who have never tried to work from home for a long time. Here are five best tips on how to make your transition to remote work less stressful and productive.

 Man sitting with laptop and working remotely

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Prepare a convenient workplace

When we talk about working at the office, it means that every employee has all the necessary equipment, and their workplace is organized according to their needs. First of all, you, as a CEO, should provide them with the same conditions for remote work as they had in the office. Make sure that every employee has a laptop or a PC, uninterrupted Internet access, a working table, a quality headset for team communications, etc.

Many companies give access to sites or tools only in the office for security reasons. You need to check whether every worker can get all the required resources from home, including a VPN setup. 

Provide emotional support

Remote work could be both a way to try something new and a challenge to people. However, it puts stress twice as strong as it happens simultaneously with the COVID-19 quarantine measures. These two things, a switch to remote work and self-isolation, significantly affect emotional state and productivity. Hence it is crucial to spend more time with your employees in person and talk about the problems they face during working from home. Addressing their feelings and thoughts alleviates anxiety and allows people to focus on immediate tasks and prevent non-productive overthinking.

Tell them about your problems as well. It will become easier for them to feel that they are not alone and builds the trust you will be primarily looking for. One should also understand that adaptation to the new way of life takes some time. Getting the team back to their productive levels of work may require at least a couple of weeks, so don't expect everyone to hit your KPIs immediately.

Communicate with your team

During the isolation period, it is vital to stay connected with each other. Many companies use Slack to improve their workflows and chat between team members. It has a free plan, easy to use, and affordable. Slack allows you to create many channels for discussions, and you can separate those who do not need to be involved. Yet it creates an unnatural impression of the workflow like you are dealing with avatars, not with real people.

Therefore, it is better to use videoconferencing for meetings or just to say "Hello" or "Good morning" as if you have just come into the office to greet everyone. It might also make sense to pay attention to the informal conversation about non-working topics, so make sure that your team has enough time on this. Using a combination of Zoom and Discord would help to build team presence for the whole day.

Moreover, you can share your screen with other members. You can even leave Zoom presence open in the background to make it seem like you are in the office, working shoulder to shoulder with your mates. It creates a working atmosphere, and you can see what everyone is doing at the moment. With any voice or video conferencing tool, there is an option of voice mute so that you will not create discomfort to others. The bottom line, the more often you see each other, the easier it is to experience a transitioning period and become a genuinely remote-friendly business.

Do not forget about a daily routine

Anxiety, isolation, new place of work cause a lot of stress, and many people could even get mild depression symptoms. If you want your life to go on and stay productive during the remote period, remember that it is essential to create a working atmosphere as much as possible. One of the biggest mistakes everyone does while working at home is working from bed and staying in pajamas for the whole day. Developing a daily routine such as a morning shower, doing the hair, and dressing up differently for work helps to deal with the overwhelming exhaustion your workers would start to feel when working from home.

You may not be required to put your office outfit on, but if your team has personalized swag like hoodies with your company logo, you can all agree to wear them while you are working. These things create a productive and positive atmosphere while being fun as well. Last but not least, try to work, rest, and eat in separate places like it was in the times when office.

Set a schedule and plan the day ahead

A key to successful remote work is to stick to the working schedule. Even if your company offers flexible time, it is a common practice to agree on working hours that will be convenient for everyone, and no one will fall out of the workflow. Remote work means some freedom, but you must always consider other working factors. If you do not live alone, let your family know your working hours so that they will be more likely to respect your time.

Also, if you feel that you need a break, do the regular breaks stepping away from the computer as you did in the office. Breaks help to improve your efficiency and productivity while allowing you not to fall out of the task context.


To conclude, working at home became a big challenge for many of us. Yet taking care of your people is an opportunity to build your team as a more durable business unit. Maybe your company will even find the remote work very productive and will see the way of the working process differently once the pandemic subsides. Try to use tips you have read above as much as possible, and we hope that transitioning your business to remote work will be less stressful. Good luck!