15 Trending Custom Products to Sell in 2024

15 Trending Custom Products to Sell

Want to make 2024 your most profitable year yet? Then get ready to ride the wave of product customization. The global custom products market is expected to reach $36.7 billion by 2025 (IBM Newsroom) and over 70% of customers are willing to pay more for personalized products. Companies can get more loyal customers and make more money by targeting niche markets and personalizing things.

When you can connect with your customers on a deeper level, niche markets and personalized things are valuable. But these things also give you a sense of exclusivity and one-of-a-kindness that mass-produced goods can't. Customers are more likely to stay loyal and businesses make more money when they maintain this relationship.

In this article, we'll explore 15 top selling custom items for 2024. Whether you're a seasoned business owner or just starting, these customized products examples could help you carve out a profitable niche.

1. Custom Sports Uniforms

Custom Sports Uniforms

Custom sports uniforms are a booming market, especially with school and local sports teams constantly in need of fresh gear. Starting a business in this area can be quite lucrative, given the steady demand.

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Sourcing Materials and Finding Clients

When it comes to sourcing, prioritize quality fabrics that are durable and comfortable. Polyester blends are popular for their breathability and moisture-wicking properties. Establishing relationships with local schools, sports clubs, and recreational leagues can help you secure a steady stream of clients.

Quality and Timely Delivery

Quality and punctuality are key. High-quality uniforms that can withstand rigorous activity will earn you repeat customers. Moreover, timely delivery ensures teams are ready for their seasons, enhancing your reputation.

2. Personalized Candles

Personalized Candles

The market for personalized candles is thriving, driven by their popularity in home decor, events, and wellness. Custom candles offer a unique opportunity to blend creativity with business.

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Crafting Unique Scents and Eco-Friendly Options

Creating custom candles involves experimenting with different scent combinations. Essential oils like lavender, eucalyptus, and vanilla are always in demand. For an eco-friendly twist, use natural soy wax and biodegradable packaging.

Packaging and Branding

Innovative packaging can elevate your brand. Consider reusable containers, personalized labels, and attractive gift boxes. High-quality, unique packaging not only enhances the product’s appeal but also reinforces your brand identity.

3. Custom Pet Products

Custom Pet Products

Pet owners are always on the lookout for unique and personalized items for their furry friends. From customized collars to bespoke pet beds, this market is filled with opportunities.

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Diverse Product Range and Quality Materials

Offering a variety of custom products to sell, such as personalized pet tags, custom-designed clothing, and unique toys, can cater to different pet owner preferences. Ensure the use of high-quality, pet-safe materials to build trust and repeat business.

Engaging with Pet Communities

Building relationships with local pet stores, veterinarians, and online pet communities can help you reach a broader audience. Participate in pet fairs and expos to showcase your products and connect directly with potential customers.

4. Customized Cups

Customized Cups

Customized cups cater to a wide range of markets, including corporate clients, retail shoppers, and personal gift buyers. These versatile products can serve as promotional items, thoughtful gifts, or unique retail products.

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Identifying Target Markets

Corporate clients often seek branded cups for events and employee gifts, while retail markets appreciate trendy designs. Personal gifts can be tailored for special occasions like weddings, birthdays, and anniversaries.

Techniques and Equipment Needed to Start

To start, invest in a good quality heat press machine, sublimation printer, and blank cups. Learning techniques such as screen printing and vinyl application can also be beneficial. Online tutorials and courses can help you master these skills quickly.

Profit Margins and Scaling Opportunities

Customized cups generally offer healthy profit margins, especially when bought in bulk. As demand grows, consider scaling your business by expanding product lines or offering bulk order discounts to attract larger clients.

5. Tailored Clothes and Accessories

Tailored Clothes and Accessories

Tailored clothes and accessories remain trending e-commerce products for years, as customers look for unique fashion statements and perfect fits. The market is broad, ranging from bespoke suits to custom t-shirts and accessories.

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Popularity of Custom Apparel

Custom apparel is particularly appealing because it allows customers to express their styles. High-quality, personalized clothing can command premium prices, making this a profitable niche.

POD Services vs In-House Production

Print-on-demand services allow you to start with minimal upfront investment and no inventory, while in-house production gives you more control over quality and customization options. Evaluate your budget and business goals to choose the best approach.

Marketing Strategies

Don’t know how to sell custom products? Use social media platforms to showcase your custom creations, and collaborate with influencers to reach a broader audience. Hosting pop-up shops and participating in local markets can also help you connect with potential customers.

7. Personalized Postcards

Personalized Postcards

Personalized postcards offer a delightful way to capture memories, promote events, and enhance marketing campaigns. They have a unique charm that digital alternatives can't match, making them a popular choice in various sectors.

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Opportunities in the Tourism, Event, and Marketing Sectors

 Tourism hotspots can sell personalized postcards featuring local landmarks, allowing tourists to send a piece of their journey to loved ones. Event organizers can use custom postcards for invitations or thank-you notes, adding a personal touch to any occasion. Businesses can leverage personalized postcards in their marketing strategies to create memorable and engaging direct mail campaigns.

Cost-Effective Printing Solutions and Design Software

Investing in a high-quality printer that handles thick cardstock can keep production costs low while ensuring professional results. Design software like Adobe Illustrator, and Canva, or even user-friendly options like Vistaprint’s design tools can help create stunning and unique postcard designs without needing extensive graphic design skills.

Strategies for Online Sales and Distribution

Set up an online store using platforms like Etsy, Shopify, or your website to reach a wider audience. Check our guide on how to choose the right eCommerce platform. Offer customization options where customers can upload their photos or add personalized messages. Utilize social media and email marketing to showcase your designs and run targeted ads to attract potential customers. Partnering with local tourist shops and event planners can also boost sales.

8. Custom Bags

Custom Bags

Custom bags are a versatile product, serving both promotional and personal uses. They are practical, stylish, and can be customized to meet various needs and preferences.

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The Versatility of Bags as Promotional and Personal Items

Businesses can use custom bags as promotional giveaways, enhancing brand visibility. Personal users enjoy custom bags for their unique designs, making them perfect for gifts or everyday use. From tote bags and backpacks to laptop sleeves and travel bags, the options are endless.

Guidance on Material Selection and Eco-Friendly Alternatives

Choose high-quality, durable materials like canvas, nylon, or leather. For eco-conscious customers, consider using recycled materials or organic cotton. Eco-friendly options not only appeal to a growing market segment but also position your brand as socially responsible.

Establishing B2B Relationships for Bulk Orders

Building relationships with local businesses, schools, and organizations can lead to bulk orders for events, conferences, or corporate gifts. Offer competitive pricing and volume discounts to attract large clients. Networking at trade shows and industry events can also help you connect with potential bulk buyers.

9. Unique Phone Cases

Unique Phone Cases

Unique phone cases cater to tech-savvy customers looking to protect their devices while expressing their style. With smartphones being essential to daily life, the market for custom phone cases is vast and continually growing.

Customers love to personalize their tech accessories. Offering a range of designs, from sleek and professional to fun and quirky, can attract a diverse customer base. Custom phone cases are particularly popular among younger demographics who view their phone cases as an extension of their identity.

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Customization Process and Technology Needed

To create custom phone cases, you’ll need a good-quality printer capable of printing on various materials, such as silicone, plastic, or leather. Heat transfer printing, UV printing, and sublimation are common techniques. Design software like Adobe Photoshop or online tools like Printful can help you create intricate and appealing designs.

Creating Designs that Stand Out

To stand out, focus on unique and original designs that cater to specific interests and digital printing industry trends. Collaborate with artists and designers to offer exclusive collections. Engage with your customers on social media, encouraging them to share their custom designs and feedback. Offering limited editions or personalized options can also create a sense of exclusivity and urgency, driving sales.

7 More Custom Products to Sell

Among others, the most highly customized products are:


Custom jewelry allows customers to express their individuality and commemorate special occasions. Engraved names, dates, and special messages make jewelry pieces more personal and meaningful. Target demographics include couples, families, and individuals celebrating milestones. Offering a range of metals and gemstones can cater to various tastes and budgets.


Personalized stationery, including custom notebooks, planners, and greeting cards, is beloved for its personal touch. Corporate clients use custom stationery for branding and employee gifts, while individuals appreciate it for personal use and gifting. Eco-friendly materials and elegant designs can further enhance appeal.

Wall Art

Custom wall art, such as canvas prints, framed photos, and unique murals, is a growing trend in home decor. Customers love to personalize their living spaces with art that reflects their style and memories. Targeting home decor enthusiasts and interior designers can open up significant market opportunities.


While customized cups are popular, expanding into custom water bottles, wine glasses, and travel mugs can broaden your product range. These items are great for corporate gifts, event giveaways, and personal gifts. High-quality printing and durable materials ensure longevity and customer satisfaction.

Home Decor Items

Custom home decor items, such as personalized pillows, blankets, and furniture, offer unique ways for customers to style their homes. These bespoke items cater to those looking for one-of-a-kind pieces that reflect their taste. Marketing these products through home decor blogs and social media can attract a dedicated customer base.

Electronic Accessories

Custom electronic accessories, like personalized USB drives, custom headphones, and unique laptop skins, appeal to tech-savvy customers and professionals. Offering a range of customization options and high-quality products can help capture this market. Collaboration with tech influencers can boost visibility and sales.


Customized footwear, including bespoke sneakers, personalized sandals, and custom-made formal shoes, is increasingly popular. These products appeal to fashion-forward individuals and those seeking unique items for special occasions. Utilizing online customization tools can allow customers to design their footwear, creating a unique shopping experience.

Leveraging an Online Customization Tool for eCommerce

Online eCommerce product customization tools are crucial for custom product businesses. They enhance customer experience by allowing users to personalize products directly on your website and see live preview of the design. This not only increases customer satisfaction but also reduces the likelihood of returns and complaints.

How to Choose the Right Product Designer Tool That Fits Your Business Model

When selecting an online customization tool, consider its ease of use, integration capabilities, and features. It should support various customization options like text, images, and colors. Additionally, ensure it integrates seamlessly with your eCommerce platform and offers mobile-friendly functionality.


LiveArt's product designer tool is a robust solution for adding online customization to your eCommerce site. It allows customers to personalize any product in real time, providing a user-friendly interface and extensive customization options. This tool can significantly enhance your online store's functionality, attract more customers, and drive sales by offering a seamless customization experience.

Our Products


The custom product market offers many examples of customized products and exciting opportunities for new startups. By embracing these best custom products to sell, you can tap into customer preferences for personalization and unique experiences. The demand for personalized items, combined with technological advancements, makes it easier than ever to start and scale a custom product business.

Embrace innovation and prioritize customer engagement as core elements of your strategy. Utilize digital tools like LiveArt’s product designer to enhance your eCommerce platform, providing customers with a seamless customization experience. Learn how to sell customized products online. Focus on quality, creativity, and timely delivery to build a loyal customer base and drive business growth.

The custom product market is ready for your unique touch, and with the right approach, success is within your reach! Contact us for a personalized demo.

Author Info

Kateryna Poliakova
Having worked as a marketer for 8 years, Kateryna is an expert in her field. Starting as an SEO expert, she has learned a lot about content marketing and web promotion. As a key part of LiveArt team, Kateryna leverages her adept writing and strategic knowledge to shape and enhance the W2P content.
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