Boosters is a US-based promotional products company specializing in custom merchandise for school events, sports teams, and youth organizations. Their vibrant catalog includes everything from team gear to spirit ribbons, all customizable to reflect school pride — mascots, team names, and signature colors.
Project Overview
Boosters had been using a version of the LiveArt Designer integrated with their WooCommerce store. As a long-time client, they were familiar with our platform but wanted to upgrade and modernize their setup. When they decided to migrate to Shopify, it presented the perfect opportunity to implement the latest version of the LiveArt Designer and tailor it to their product catalog.
LiveArt's role focused on the Shopify integration, designer upgrade, and a series of custom workflows adapted to the specific types of products Boosters offers — standard merchandise, customizable templates, and a unique Ribbons category, which required more nuanced logic.
Business Goals and Pains
To address their evolving needs, Boosters needed:
> Platform Migration: Move away from WooCommerce and smoothly transition to Shopify without losing content, functionality, or SEO traffic.
> Update Legacy Tooling: Replace their outdated design software with the upgraded LiveArt Designer while preserving familiar UI elements.
> Support Product Variety: Provide flexible, intuitive design experiences for different product types, including Ribbons with fixed branding rules.
> Improve UX and Conversion: Make it easier for users to create designs in the tool, especially during peak event seasons, while minimizing confusion or unnecessary options.
> Preserve and Grow Traffic: Migrate SEO-critical content and structure to avoid search engine penalties and retain existing customer flow.
How LiveArt Met the Needs
To support Boosters' goals, LiveArt implemented a combination of upgrades and custom features:
1. Shopify Migration
We handled all product-related data transfer in the designer, including galleries, fonts, and product colors, and ensured a smooth LiveArt Designer integration on Shopify. LiveArt was responsible for the product customization tool and related logic.
2. Upgraded Designer Experience
We updated their legacy designer to the latest version of LiveArt’s platform, maintaining key UI elements familiar to Boosters' customers while unlocking advanced features and improved performance.
3. Ribbon Product Customization
This category required a unique flow. We implemented:
> Sticky Top Elements: Admins can define a fixed element (e.g., a logo or mascot) that is automatically placed and locked into position.
> Custom Mascot Gallery: Users can freely move mascots, but they inherit the print colors.
> Imprint Colors: All design elements on a ribbon—such as text or images — use the same color chosen by the user. This color applies to the entire design and can’t be changed for individual items, ensuring consistent printing results.
> Template Galleries (Yells): We replaced one default gallery with four curated sets of design ideas. Uploading images was disabled; users could only choose from approved designs.
> Price Calculation Logic: Fully admin-configurable for Ribbon products.
Admin-Controlled Setup Per Product Type
The configuration logic was tailored to Boosters’ distinct product categories. In the admin panel, they can define whether a product is a ribbon or not, as well as whether it supports single imprint color or allows full-color customization of design elements. These options control the user flow and available tools on the front end.
> For ribbon products, all design elements are based on the selected imprint color.
> For full-color products, users can individually colorize each element.
> Admins also choose where graphic galleries appear—whether globally, only on ribbons, or restricted to specific product types.
These setup rules ensure each product’s customization flow stays consistent with Boosters’ production requirements.
Standard Product Customization Flow
For other product types, we customized the flow to allow users to start from a pre-defined template right on the product page — something not available by default. Each product type now has its admin-configurable customization logic.
Product-Based Galleries and Color Sorting
Admins can assign specific galleries to each product. We also implemented a system that prioritizes colorful images over black-and-white ones in galleries to boost engagement.
Hex Color Picker
Recently, we added a Color Wheel feature for specific products. This feature allows users to select any print color via a hex code, significantly expanding personalization options.
SEO Migration and Redirects:
To ensure a smooth transition from WooCommerce to Shopify, we migrated key SEO pages, set up appropriate redirects, and preserved search rankings. This led to a noticeable traffic boost and fast restoration of order flow post-launch.
Results
These updates translated into clear benefits for Boosters:
> Successful Shopify Integration with upgraded design functionality.
> Streamlined customization workflows adapted to different product types.
> Increased user engagement thanks to simplified UI, intuitive controls, and curated design templates.
> Preserved and improved SEO traffic after migration, with no loss in discoverability.
> Faster turnaround on orders during high-demand periods due to easier design tools.
Overall, the LiveArt Designer integrated seamlessly into Boosters’ new Shopify environment, empowering them to elevate their customization experience with minimal disruption to ongoing operations.
What’s Next?
Boosters now benefit from a scalable, user-friendly customization platform aligned with their product catalog. LiveArt is ready to support further feature expansion as the business grows.
This case highlights the power of LiveArt’s core product when adapted through targeted customization. It’s not a fully custom solution—and that’s the beauty of it. Boosters got the best of both worlds: a robust, proven foundation with custom-fit adjustments that perfectly matched their workflow.
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