Redcliffe Imaging has been a leader in personalized greeting card production since 1982, giving customers a one-of-a-kind chance to add personal pictures to card designs. The business stood out by offering high-quality printed cards that could be customized to fit the needs of photographers. The demands of their clients and the technology that met those needs changed, though, as the market did.
The Challenge
Redcliffe Imaging's primary challenge was its outdated photo upload system, which did not allow customers to preview their designs before submission. This lack of interactivity and visualization led to uncertainty and dissatisfaction among clients, impacting repeat business, especially from professional photographers who required precision in how their images were presented in various formats.
Additionally, the company sought to address the specific needs of its customers, who frequently requested the same image to be printed across different card formats and often placed repeat orders for additional print runs.
The Solution
To overcome these challenges, Redcliffe Imaging partnered with LiveArt, a company known for its cutting-edge design software solutions. The task was clear: create a user-friendly, efficient, and versatile tool that not only allows real-time previews of customized cards but also facilitates easy repeat orders and multi-format printing.
Greetings Card Wizard (WYSIWYG Solution)
Conceptualization: Recognizing the growing trend for personalized greeting cards, we developed a user-friendly, WYSIWYG-based (What You See Is What You Get) interface. This intuitive design allowed customers to visualize their custom cards in real time, ensuring a seamless and satisfactory personalization process.
Features: The wizard included diverse customization options, such as choosing paper types, fonts, layouts, and the addition of personal images and text. This approach significantly enhanced user engagement and satisfaction.
Professional Fine Art Printing Solution
Large Format Printing: Catering to professional photographers, this solution focuses on enabling large print runs. High-quality printing options were provided, accommodating a variety of sizes and paper qualities suited for professional portfolios and exhibitions.
Reordering Functionality: A critical feature was the development of a streamlined 'reorder' function. This allowed photographers to replicate previous orders efficiently without the hassle of manual re-entry, saving time and reducing errors.
Integrating Reordering For Both Solutions
Problem: The primary challenge was to integrate the reordering functionality cohesively within both systems. Previously, clients managed reorders manually, which was time-consuming and prone to errors.
Solution: We engineered a sophisticated system that linked reorder capabilities to both the greeting card and large-format printing solutions. This system used unique order IDs to simplify and automate the reorder process, enhancing user experience and operational efficiency.
LiveArt responded with a bespoke software solution that revolutionized Redcliffe Imaging's service offering:
> Real-Time Preview Functionality: Customers could see exactly how their cards would look before they ordered them because LiveArt's software lets them add their photos to different layouts and add text or artwork as they like. This function made the user experience much better, which made them trust the product more and made it less likely that they would be unhappy.
> Repeat Order Functionality: LiveArt added a "repeat order" function because they knew photographers would want an easy way to reorder pictures. This made the process easier for customers who wanted more copies of a design they had already bought. This saved time and made customers happier.
> Multi-Format Printing Capability: Redcliffe Imaging asked LiveArt to add multi-format printing options to the software after the first version was a success, especially for big items like posters. This change made it possible for photographers to show their work in more forms without losing quality or detail.
The Results
The collaboration between Redcliffe Imaging and LiveArt led to remarkable improvements in customer engagement and business performance:
> Orders increased by 50%, demonstrating the enhanced appeal and functionality of the new system to both new and existing clients.
> The introduction of the repeat order function saw a 25% increase in repeat business, highlighting the added convenience and satisfaction among Redcliffe Imaging's clientele.
> By adding multi-format printing to its list of services, the company was able to meet the needs of professional photographers better and attract a wider group of customers.
With LiveArt's help, Redcliffe Imaging's strategic choice to push the limits of technology not only met a pressing market need but also made the company a leader in personalized printing solutions. Redcliffe Imaging has set a new standard in the custom card printing business by focusing on quality, flexibility, and the customer experience. This will help them continue to grow and succeed in a competitive market.
Experience the power of LiveArt’s custom solutions. If your business faces similar challenges, contact us today to explore how we can tailor a solution to streamline your operations!