How to lead your business through the Coronavirus crisis

It is well known that the situation with Coronavirus has changed our usual lifestyle and affected businesses. Now we cannot go shopping or visit restaurants, go to school and go to work. Now we need to think about how to protect ourselves and our family. Besides, COVID-19 also affects the economy, and we should pay attention to this aspect. It is crucial for people not to lose their business and be ready for anything. That is why we want to share some tips with you on how to lead your business through the coronavirus crisis

A man sitting and watching on tablet with product sales charts.

Consider moving online

If you are working offline, then one of the most effective ways can be moving your business online. For offline stores that are forced to be completely closed, going online can be a rescue. To do this, you will need to launch a website, fill it with a catalog of goods and useful content. 

Also, you should let others know that your business is online now, and your regular customers can buy everything they need during the quarantine. This may be a bit time-consuming, but two advantages cover your time expenses.  Firstly, this way you will not be lost sight of your prospects and the marketplace all in all. Secondly, perhaps switching to online will become a new aspect of your business and, in the future, will bring more income than the offline ones.


Review your product catalog

In this situation, it is essential to review the products that you are selling. Maybe during quarantine, those are not in demand, and no matter how much effort you make, people won’t buy it for sure. While you are waiting that everything will become the usual way, it can be too late for your business. 

Therefore, if you want to keep your business, one of the ways to see what people are currently buying, what is popular in the market if there is an opportunity for your business try to sell those products. You can check what is trending now using Google Trends. Also, to see what people are buying most often, you can visit Amazon, Etsy, eBay, etc.

For example, due to the fact that people are sitting at home, they have time to do their housework and spend time with their families, so such goods as gardening goods or toys & games have become more popular. Besides, everyone began to do sports at home, so you can think about selling sportswear or equipment.

Perhaps such changes will be temporary, and you will return to your main niche, or maybe it will be the beginning of your new business.


Communicate with your clients

It is vital not to lose communication with your customers. You need to understand that this situation is also hard for them as for you. Show them your support and understanding, talk to them like you are talking with a friend, and remember that you have one problem in common. It would be very helpful if you explain to your customers exactly how you are working during quarantine, what measures you took, and what restrictions your business has. Write to your customers regularly, ask them if everything is okay and if you can help with something.

Moreover, you can make a list of those customers who are currently in the most challenging situation and try to connect with them and help with this situation. Perhaps the best option would be to organize a meeting - seeing a live person during quarantine is as good as gold. The main thing that you need to remember is to communicate with them as with real people, and not with customers whom you want to sell all your goods.


Offer discounts and help your clients

Since quarantine has economic consequences, the problem of money remains as urgent as ever. Perhaps your customers really want to buy your product, but now they do not have enough money. You can offer discounts to loyal customers or suggest a payment plan for your customers so that they can pay in multiple installments. They will appreciate it, and after stabilizing the situation with the Coronavirus, they will remember that once you pulled a helping hand to them. 

Besides, some companies have opened access to their paid materials, or offer a free month during the Coronavirus. So if you have a chance to do that, welcome to suggest it to your clients.  What’s best is to make it clear to customers that you are with them and are ready to support them, and you are ready to make concessions, if your business will not make a loss.


Now it is a difficult period for each of us. Still, if we will be together and will support each other, then there is a chance that it will be less painful to survive the crisis. If you focus on clients and what value you can provide them, they will remember you as those who did not leave them in difficult times. And thereby, you get loyal customers. Indeed, nothing unites so much as a common problem, and nothing causes such strong emotions as the struggle against a common enemy.

If you have any questions or need help feel free to contact us.

Author Info

Volodymyr Yatsevsky
As CEO of LiveArt, I am passionate about leading a software company and providing expert consultation on solution design. With 15+ years of C-level experience, I specialize in leading the development of web-to-print solutions. When I'm not navigating the software world, I enjoy making music!
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