Print buyers love web2print solutions for these 6 reasons

Our world is changing, and technologies are evolving rapidly. People prefer buying products sitting at their cozy coaches at home to going to physical stores. There are a lot of services that provide food and alcohol delivery, dry cleaning and laundry, etc. It is a great time-saving, isn’t it? Online services occupy leading positions in the marketplace. One such service is web-to-print. So why do print buyers are in love with web2print solutions?

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Accessibility

Modern life is so fleeting that people do not want to waste their time waiting for something. Web to print solutions allow you to order the desired product at your convenience. You no longer have to wait for weekdays, you can place your order even at any time of the weekends. 

 

Ability to have customized designs

In connection with the expansion of social media and online printing, trends are changing fast. With web to print stores, people can buy unique products designed by themselves according to their requirements. Moreover, some stores offer you the ability to add new features to ready templates. There are no limits to your creativity and fantasy. You are welcome to design the thing you have wanted all your life.

 

Tracking and order management

Using the web to print solutions, you always know the progress of your order. When you order something, you get an automated email stating that your request was received, accepted, done, etc. Thereby, you can track the entire process and be sure when to expect your ordered product.

 

Fast and easy to use

Printing traditionally is a time-consuming process, while web2print stores need a few stages. All you need is to open the website, choose the design regarding your desires from a wide variety of design features, place the order, choose the delivery date, and that’s all! Also, if you need some changes in the design or cancel the order, you can easily do this online, even at the last minute. There is no need to go to the print company and spend your time and energy.

 

WYSIWYG

Wysiwyg means that you will get what you see. When you design your product on the web to print store, you can immediately see all the changes you do. So, you can be sure that the ordered product will be without extra or missing details. This approach increases customers’ confidence and loyalty. 

 

Ability to order from smartphones

Smartphones and tablets have become a part of our daily life. Web to print stores care about customers and provide the benefit of adapting to the screens of different devices. The ability to order from smartphones is a significant advantage for people with a busy schedule. So they can design and buy their products wherever they want, even standing in the queue to the store. 



These are the main benefits customers can get while buying at stores with web to print solutions. I want to emphasize that this is not the final list, as technologies are improving we are ready to offer more advantages to you soon.

Facts to consider when choosing a product design software for your business

Have you ever thought about how product design software can help your business to reach success? Nowadays, there are a lot of products and services in the marketplace, so the competition is growing. Product customization is a new feature that helps to be unique as much as possible. Imagine that you have a choice whether to buy a ready t-shirt or design it considering your desires. What would you choose? I'm sure you would like the second option. If you allow your customers to create great design and own it, you will get, eventually, more engagement. It is not a secret that good software is an integral part of product customization. So how to choose product design software that will profit? See the checklist below that may help you in this endeavor.

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Problem statement 

First of all, you should ask yourself which tool you need. Think about the features of your product design software. Which problems do you have at the moment? For example, you spend a lot of time processing customers' design order or have a lot of refunds. Make sure that this tool will cover all your needs. 

Consider the integration

As our world is changing fast, functional requirements for applications are getting more sophisticated. The ability to integrate product design software into your website is necessary. You need to decide what type of integration you want to have. Do not be afraid to ask the company you are going to work with about previous clients who integrated into the same CMS or e-commerce platform as you. Try to get some feedback about their integration, because you should consider all factors before investing.

Be sure that design tool is easy to use

The product design software you want to choose should be user-friendly with an intuitive interface. Many people leave the website page immediately if they do not understand what kind of customization you offer, what your products are, and what to do next. Your main goal is to take the user's attention and drive them to complete the checkout. The software must be easy to use both for you and your customers. As you will manage the process, you should not have difficulties with it. 

Compatibility with all devices

The product design software should work correctly on all devices: mobiles, tablets, desktops, etc. Tools that are compatible only with desktops are not actual anymore. According to the research, 58% of people use mobiles instead of desktops. People are also more inclined to complete the purchase once on mobile. Thus, make sure that your tool is compatible with mobiles so that you could increase your SEO ranking in Google search and let users use the design tool efficiently.

Support 

Do not think that the purchased product design tool is the last step. You can have some troubles after its installation. Ensure that the company you are working with is ready to provide 24/7 support and have an individual support plan. Are they prepared to help you if you want to add some new features to your application? Check the type of warranty they offer after the installation of their tool on your website.

Numbers of websites are increasing, and web to print technologies are evolving. You should meticulously choose the tool for your business to understand whether or not it can help your business grow. Make sure that the company providing design tools and services makes suggestions that suit your business requirements.

Craving for custom web2print solution? Meet Jeff.

This is a story about Jeff. Jeff owns a print shop that equally serves one-time customers that occasionally drop in as well as some organizations. The latter ones do a lot of repeat orders which takes Jeff a lot of time to process and print. He works a lot to keep his customers happy but finds himself cornered with no time to extend his business or keep up with the marketing.

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"It's time for my customers to do order themselves," thinks Jeff and purchases a simple product design tool for his website. The software works well for a while, but the pricing does not adequately reflect the capabilities of the equipment and printing process. The admin area of the purchased online editor also lacks some features that would ease up Jeff's job. So the businessman tries another web2print solution off the shelf, yet every time something is missing. The shop owner starts to think he travels in circles to find the answer of streamlining his orders.

Suddenly, among many web2print software providers, Jeff finds a team that listens to his pains and asks some questions no one asked before. Previous companies lacked the attention to Jeff previously, so he tries his best to explain how the ordering works and what features he lacks from used solutions. The company team listens to him well and offers to build a quick MVP (minimal viable product) to see if it matches his expectations. One week later, Jeff is ready to give a new software try by integrating it into his existing shop.

After a few test orders, Jeff is ready to give his feedback. He works together with the company team to tweak his solution further and soon replaces his off the shelf tool with the bespoke one. It looks like Jeff's issues are mostly solved, and the shop owner has focused now on attracting more customers and working with them closely to assist with the design and printing. His sales numbers start to pay off and rise, so Jeff thinks about hiring more staff and modernizing equipment.

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LiveArt offers custom web2print consulting since 2001. Our first customers were bespoke boat name printers, and there were no ready solutions on the market at that time. Through hard work and dedication, we have brought up many web2print sites that are still online and developed expertise with 15+ years of experience working with many printing industries understanding and addressing their needs.

Case Study: Using LiveArt as Sign Designer

Cutting down costs on production mockup preparation is one of the most challenges for web2print business. This is why our customers thrive to switch over to automated design provisioning as quick as possible. This way the designer is not just giving out what the design would look like but also does the homework of removing unnecessary elements, placing bleeds and marks, crucial for production. This is what we do as part of our custom projects.

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For any irregularly shaped sign design products, LiveArt offers the simple capability for providing mask and overlay layers in addition to base one. Grommets, bleeds, cut lines and any other production-related elements could be added to the product templates, allowing end-users to see and position elements accurately from the first time. These elements also reduce a lot going back and forth with customers making adjustments to the production mockup, drastically raising the chance of having everything set up correctly.

Serving as an all-in-one designer, LiveArt is not just about promo products. Depending on the needs, it may become a truly multi-purpose tool for any decoration industry and printing needs. Signs, banners, decals - it is just a matter of setup and configuration, with no need to purchase and implement specialized designer for each of the tasks.

Taking a moment to say Thank You!

We say a big THANK YOU to all of our users and customers. Thank you for being with us all these years. Thank you for sharing your critique and feedback. Thank you for trust and respect. Thank you for everything! To celebrate the feast, we start with a 30% discount for every licensing, renewal or development package. The deal goes on next week, so that everyone has time to check out our new demos. Click the banner below to claim it and let's celebrate!

5 Reasons to Make Your Product Customizable Online

No matter how your product is unique, it is time to ensure it can be customized by your customer. Whether it is a color change or an addition of text or pattern, in most cases customers see it as a way to make their beloved product one of a kind. In this article, we will cover the top five reasons to allow product customization on your site right away.

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Reason 1. Researchers say custom products are the future
According to a research report from Deloitte, over a 40% of the customers seek a personalized product. In practice, if you are still not offering the customer a choice for customization you are likely to be outplayed by those competitors who are offering it.

Reason 2. Personalized means more value
It is also known that the customers are likely ready to pay more for the product they have built on their own. Several studies prove that customers are inclined to overpay for the bespoke product, justifying the price raise by having the purchased item their very own. In most cases, you can also upsell additional services like the artist assistance, dedicated support or a priority service.

Reason 3. Secure repeatable sales
According to LiveArt's own observations, the customers are more likely to return if their experience with the design tools was fun, the checkout went smooth, the product was good and delivery went just fine. They will return and re-order their design. Luckily, the online design tools allow saving designs, sharing them to social networks and re-order anytime later. The bulk order forms are also a nice point of sale places where customers can easily make group orders.

Reason 4. Being closer to the customer
Customers become more emotionally involved and attached to the product they've made their very own. By putting certain efforts into the product development, which they've become part of, the client is more likely to complete the purchase rather than drop off. If they did not like anything, you are more likely to receive the feedback. Even if the order was dropped, your e-commerce can follow-up the user to complete their design or share the feedback about the experience, what went wrong etc.

Reason 5. Streamline your orders queue
We hear these stories every day - the orders are coming slowly, customers are never sure what they will receive, the design proofs are taking forever. With an online product design tool, you can drastically reduce this time and make orders go faster.

Now that the Mass Customization is no longer a future perfect buzzword, but a well-established reality, offering an online product customization is something you can do right away and gain an instant momentum in sales and your brand marketing. The brands cannot be wrong and it is time to join them for the future of the product personalization.

Release 0.10.26. Fixes and improvements

It's been a while since the last release announcement. We worked hard with customization projects, but haven't forgotten about updates to the base version of LiveArt. Since 0.10.0 we are in full swing with the responsive layout, which adapts to your screen regardless of resolution, whether you are using tablet or laptop, Android or iOS.

Major improvements addressed common comments and feedback we've been receiving from our valued customers. Graphic and product search list was improved to deliver results faster and in a predictable manner.

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Graphic and product search list was improved to deliver results faster and in a predictable manner. If you have several thousands of items, it is crucial your users will access these easily without any hassle. Our product designer now features faster loading times for both product and gallery catalog.

All current raster effects were converted to vector text effects - crisp and clear! Previously we relied heavily on raster text effects, provided by a supplementary script for ImageMagick, a powerful free software for image processing. Due to a number of installation issues with various platforms and output inconsistency in different versions, we have converted all text effects to use completely vector output, allowing best output quality and visual crispness. Additionally, the text effects now feature an icon revealing what the effect looks like, and the default text effect distortion value has been increased to make effect visible when selected.

The following additions were introduced in API.

  1. config.options.showSuitableProductColorize - enable product color panel to show only those colorizable elements' list that pertains to selected side. Setting this value to true is usable if your product contains many colorable panels across multiple printing locations (front, back, sleeve, pocket etc).
  2. GET variables configuration changes
    1. added possibility to set up default product size
    2. added possibility to set up default quantities
    3. added possibility to set up main config URL

To simplify the experience and address major security issues, the following features were deprecated, please make sure you check against our migration guide before upgrading:

  1. Upload image by URL has been removed;
  2. Raster effects were disabled by default, you can still enable them back by using older versions config and configuring ImageMagick properly.

Minor fixes include the following improvements:

  • The snap guides fix was applied which prevented from objects being aligned slightly to the left.
  • Fixed \<svg\> element id loosing in MS Edge browser.

We hope you enjoy the release - stay tuned for more features in the coming releases of both 0.10.X branch and the completely new one 1.0.0 featuring faster text engine!

Meet Renewed LiveArt HTML5 Product Designer. Release 0.10.19

We proudly present the next major release of LiveArt HTML5, version 0.10 that features more sophisticated responsive layout, add images from social networks feature and tons of small improvements you would be pleased at.

General Improvements

Our team took a moment to step back and process numerous feedbacks from our customers and users. We are now seeking for more clean and streamlined experience, while maintaining general robustness of the tool. The icons and layout were changed for both desktop and mobile performance.

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The mobile mode looks a bit different of course, yet provides same level of experience.

Let us have a look at the particular features improvements for end user:

  1. Snap guides. Any object can now be "snapped" to the vertical or horizontal center line, next to an object, edge of working area or at certain angles. This was a long awaited feature, which now users can enjoy to make their designs even more sharp and neat.
  2. Social networks upload. Add Facebook, Instagram, Google or Flicks images to your design. This feature is customizable, so you can turn it on only if required.
  3. More resize handles. Additional handles added to stretch or shrink image or added text.
  4. Pantone color palette. Along with ability to set color wheel or limited set of colors, we have added configurable Pantone Palette of colors. More to come!

Developer Features

Developers would be pleased with additional API extensions as well as minor improvements.

  1. .NET Samples Available.
  2. GitHub Trial. The trial package is now available and regularly updated at our github repository - https://github.com/liveart/liveartjs
  3. Translation API. All important labels and messages are now contained in a single file to facilitate localisation of LiveArt to various languages.

As always, please welcome to share the features you'd like most to be released soon in our Voting Portal - https://liveart.uservoice.com/ 

Using Product Designer for Fundraising and Campaign Web-to-Print Stores

Running campaigns and fundraising became a popular way to get money for your startup or a noble cause. Projects like IndieGogo  feature thousands of projects in various industries including art and technology. Buying apparel to support a certain cause is also a great way of self-actualization and expression. Professional marketers can easily turn any idea into the form of attractive design one would desire to wear.

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This also frequently means you get something of a limited edition, which is itself is another incentive to pull the trigger and spend some $20 for a tee with unique design.

Campaign-making is also an easy way to start getting money rather fast and with extremely low start costs. What you normally need is simply design your personalized merchandise (it could be a t-shirt, tank, hoodie, mug or any other customizable promotional product). With the help of the online designer tool, you can create a unique printed product featuring your own typeface, styling, and artwork. If needed, it can be even customizable further by users.

Then just describe your goal, announce the support of a crowdfunding cause, set quantity and pricing goals and off you go! Effective supportive marketing would help you to get to your target audience attention and motivate them to join the campaign and support the cause. From here SEO of your microsite or respective sharing among popular social networks would also play well.

Campaign based sites normally handle everything on the back-office including the manufacturing process, packaging, handling the payments and delivery. Nonetheless, the center of such a solution is the online product designer that creates a unique selling point to your design, idea and cause.

Using LiveArt designer tool as a campaign designer makes the whole process easy, clear and fun. A number of sites including https://www.teegear.com/ and https://www.rockettees.com/ have already successfully using LiveArt HTML5 designer for their campaigns. Their success is now just a matter of time.

Plans for 2016 LiveArt HTML5 Development

Yes, it’s 2016 down the road and we thought we might share some plans of how LiveArt will improve. Some of you might already know about the Voting Portal, where everyone can leave a feature request to implement or give their votes for existing ones. These features are reviewed by our technical team and prioritised for the development. Normally, we make patch releases twice a month and minor ones each season. In addition to the ongoing list of small features and tweaks, there is a number of game changers that we plan long term.

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Responsive version
The mobile version of LiveArt HTML5 is currently released as beta version where anyone can either try it or purchase as component or part of a complete Magento or WooCommerce solution. We continue working on it to deliver best experience on any mobile devices. Releases are available for standalone version and for the incoming Magento 2 integration.

Moving to a faster core engine
We started with Raphael back in 2013. It’s one of the best libraries, written by former Adobe employee and it served us will to certain extent. However, lack of flexibility and performance our users require led us to the point where we are migrating to the next generation core, which will be releasing under 1.X.X branch. The new Core is also supplied in customization projects, where it proved to be more effective and faster than Raphael.

Fluent support of legacy SVG graphics
Having plenty of graphics from your old solution or gallery of EPS you’d like to add? LiveArt’s implementation of native SVG coloring support will allow you to use multicolor images easier than ever. Integration with native or cloud conversion services like CloudConvert allow much more formats for upload and processing.

More configurability, more web2print support!
Technologies and number of web2print industries change almost daily, so at LiveArt we do all best to keep up with the pace. By gathering up feedback and developing new features we bring printers and their customers closer for better customization and ordering process.

Stay tuned for release notes and share your ideas on Voting Portal!