No matter how your product is unique, it is time to ensure it can be customized by your customer. Whether it is a color change or an addition of text or pattern, in most cases customers see it as a way to make their beloved product one of a kind. In this article, we will cover the top five reasons to allow product customization on your site right away.
Reason 1. Researchers say custom products are the future
According to a research report from Deloitte, over a 40% of the customers seek a personalized product. In practice, if you are still not offering the customer a choice for customization you are likely to be outplayed by those competitors who are offering it.
Reason 2. Personalized means more value
It is also known that the customers are likely ready to pay more for the product they have built on their own. Several studies prove that customers are inclined to overpay for the bespoke product, justifying the price raise by having the purchased item their very own. In most cases, you can also upsell additional services like the artist assistance, dedicated support or a priority service.
Reason 3. Secure repeatable sales
According to LiveArt's own observations, the customers are more likely to return if their experience with the design tools was fun, the checkout went smooth, the product was good and delivery went just fine. They will return and re-order their design. Luckily, the online design tools allow saving designs, sharing them to social networks and re-order anytime later. The bulk order forms are also a nice point of sale places where customers can easily make group orders.
Reason 4. Being closer to the customer
Customers become more emotionally involved and attached to the product they've made their very own. By putting certain efforts into the product development, which they've become part of, the client is more likely to complete the purchase rather than drop off. If they did not like anything, you are more likely to receive the feedback. Even if the order was dropped, your e-commerce can follow-up the user to complete their design or share the feedback about the experience, what went wrong etc.
Reason 5. Streamline your orders queue
We hear these stories every day - the orders are coming slowly, customers are never sure what they will receive, the design proofs are taking forever. With an online product design tool, you can drastically reduce this time and make orders go faster.
Now that the Mass Customization is no longer a future perfect buzzword, but a well-established reality, offering an online product customization is something you can do right away and gain an instant momentum in sales and your brand marketing. The brands cannot be wrong and it is time to join them for the future of the product personalization.