Since the printing industry is developing rapidly, almost everyone tried to open their own print business. With the development of technology, our daily lives have changed. In the modern world, no one wants to waste time. Therefore, everything is going online, and printing is not an exception. If you decided to go online with your web to print store, this checklist is for you. We prepared a few points you should take into account when choosing the eCommerce platform for your web2print store.
First of all, let’s get acquainted with existing platforms. Magento, WooCommerce, OpenCart, Shopify work well with web to print business. You can choose any of them, but consider functionality depending on your needs.
Magento is one of the largest e-commerce platforms on the market. It is trusted by popular brands such as Cisco and Nike and has more than 350,000 users. Magento has a lot of remarkable features, such as price management, flexibility, custom design, and cloud deployment. With Magento, you can achieve the desired functionality using customized templates. Moreover, wish lists and better price suggestions help to increase customers engagement. Also, it is mobile and SEO-friendly.
Woocommerce - is an eCommerce plugin for WordPress. It is an open-source plugin so you can host it anywhere. The great thing about WooCommerce is that it is very secure. It provides updates regularly and is compatible with WordPress versions. WooCommerce has many themes that you can modify. Besides, this platform is easy to use and learn. And one of the main advantages of WooCommerce is that it is free. You just need to download the plugin and start your business upgrade.
OpenCart is also the right choice for your eCommerce business. It offers many features, including perfect order processing and easy to use admin panel. In general, the OpenCart interface is simple and straightforward. OpenCart has a good set of themes and modules. This platform provides many payment methods such as Amazon Pay, World Pay, PayPal, and more. OpenCart has perfect support and very clear documentation with screenshots to make user’s usage easier.
Shopify is a reliable solution for already existing eCommerce businesses as well as for those who are going to build an online shop. Shopify is a simple-to-use platform with a modern and friendly interface. Shopify provides usage of different sales channels such as Facebook, Messenger, Amazon, eBay, and Pinterest so that it can improve your sales like a shot. It gives you a dropshipping opportunity with an extensive range of dropshipping apps. Likewise, Shopify supports many payment processors. It comes with inbuilt services such as Amazon Pay, Apple Pay, and PayPal.
Request a free demo of Shopify product customizer to test the platform on your own.
So, how do you choose the eCommerce platform for your web-to-print store?
Check if it meets your needs
First of all, you should understand what your main requirements are. What should the platform provide? What would you not want at all? Once you decide, start exploring existing platforms and their features. Many of them offer a free trial so that you can accurately understand if this is what you are looking for. Also, you can connect with support and sales staff and ask questions to get a better understanding of what the platform provides.
Most eCommerce platforms are paid. You need to check what is included in the payment to make sure that you are investing in what you really need. Very often, eCommerce store builders offer different plans like basic, standard, and premium. That means that each plan upgrade is accompanied by an additional set of features.
Platform usability and functionality
When we talk about usability, it means that you can work without the need to learn a lot of coding or be aware of the technologies. So, you should have the ability to set up, navigate, and use the platform easily. The interface of the platform should be intuitive and user-friendly so that you can concentrate on promoting your business instead of spending your precious time learning the platform.
When it comes to platform setup or some platform upgrades after your online business growth, you may need some help. Please make sure that the support staff of this platform will give you qualified assistance with answering your questions and solving the problems.
To sum up, when choosing a platform for your web-to-print business, consider all points, risks, and features. Save your time and money and take it seriously. It is essential for you to study all aspects of your business. Good luck!
Which points when choosing the eCommerce platform for your printing business are the most vital for you?